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GSN Goes A'Hummin' Down the Las Vegas Strip Giving Away Cash and Prizes in New Interstitials Oct. 7 as Part of GSN's Friday 'Casino Night'
GSN Viewers Who Register Online in the GSN Rewards Program Can Tune in Each
Week for a Chance to Win the 'GSN Rolling Jackpot' of Up to $50,000 From
Oct. 7 Through Dec. 9
Latest Installment of the Poker Royale Franchise - 'The James Woods Gang VS.
The Unabombers in Poker Royale' - Set to Premiere the Same Night
SANTA MONICA, Calif., Oct. 3 -- GSN's Friday "Casino Night"
gets fresh interstitial programming with comedian Matt Iseman giving away cash
and prizes on the Las Vegas Strip starting Friday, October 7 (10:00 PM to
Midnight, ET/PT). Premiering in the "Casino Night" block that same evening is
THE JAMES WOODS GANG VS. THE UNABOMBERS IN POKER ROYALE, in which Oscar and
Emmy-nominated actor James Woods' team of celebrities and poker pros take on
the infamous Phil "The Unabomber" Laak and his crew of celebrities and
top-rated poker aces.
The new interstitials will run approximately six minutes during breaks in
the two-hour block. The short form programming features a 2006 Hummer
(supplied by General Motors) that converts into a mobile game and prize rig
that will cruise the streets of Las Vegas visiting various Vegas landmark
spots.
Iseman and his sidekick showgirl, played by Alysha Wheeler, will randomly
invite people from the Strip to The Palms Resort to compete in "Casino Night
Challenge," an engaging trivia game in which they compete for various prizes,
such as $1,000 in Palm Casino chips, Sony televisions, Play Station PSPs and
more. Keeping in the game show spirit, the "Casino Night Challenge" also
includes the chance that a winner may get only a Vegas-themed zonk -- such as
a discount at a local wedding chapel.
In addition, the randomly selected winner of the "GSN Rolling Jackpot," a
$5,000 weekly prize, will be announced by Iseman. Eligible for the prize are
GSN viewers who have registered on the GSN Rewards affinity program on
GSN.com. However, the money must be claimed by the registrant by the
following day, or the $5,000 "rolls over" to the next week and could grow up
to $50,000 through the 10 week promotion.
"We think our new 'Casino Night' interstitials are a fresh concept that
will further engage and reward our loyal viewers," said Dena Kaplan, Senior
Vice President, Marketing, GSN. "Our viewers will not only have fun watching
our entertaining poker programming, but will enjoy the night's host Matt
Iseman as he brings his unique charm and sense of humor from the Vegas Strip,
providing the chance for one viewer to possibly win $50,000. This added bonus
of winning the rolling jackpot also brings extra excitement to our core
audience who love to watch and play games."
GSN, the Network for Games, is the only U.S. television network dedicated
to game-related programming and interactive game playing. The network
features game shows, reality series, documentaries, alternative sports
programs and casino games. As the industry leader in interactivity, GSN
features interactive programming for every original broadcast, allowing
viewers a chance to win prizes by playing along with GSN's televised games via
GSN.com. Reaching more than 57 million Nielsen homes, GSN is distributed in
the U.S. through all major cable systems and satellite providers. The network
is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation.
For further media information, visit GSN's press website at corp.gsn.com.
SOURCE GSN
Web Site: http://www.gsn.com
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