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VH1 Hops Onboard the Sooooooul Train
VH1 Garners 2nd Window Airing of 10th Annual Soul Train Lady of Soul Awards,
8th Annual Soul Train Christmas Starfest, and 20th Annual Soul Train Music
Awards Across Its Channels in the U.S. and U.K.
NEW YORK, Oct. 5 -- VH1 and Don Cornelius have signed an
agreement which secures the network special rights to air the 10th Annual Soul
Train Lady of Soul Awards, the 8th Annual Soul Train Christmas Starfest, and
the 20th Annual Soul Train Music Awards after the specials' initial
syndication across various VH1 channels in both the U.S. and the U.K.,
including VH1, VH1 Classic, VH1 Soul and VH1 UK.
The 10th Annual Soul Train Lady of Soul Awards will premiere on VH1 this
Saturday, October 15, at 9:00 p.m.*
"VH1 has been looking to work with Don Cornelius and Soul Train for ages,"
said Ben Zurier, Senior Vice President, Programming Strategy, VH1. "Soul
Train is a premium brand in the worlds of R&B, Hip Hop, and Soul, and its
expertise in what's hot today and what we love from the past is a perfect fit
with what we do at VH1."
Soul train is the longest running music oriented program in American
television history -- this fall, celebrating thirty-four (34) consecutive
seasons on the air in first-run, national syndication -- while remaining
committed, throughout, to its original purpose of keeping soul music alive --
and broadening its appeal, through increased exposure on television.
VH1 connects viewers to the music, artists and pop culture that matter to
them most with series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in 87 million households in the
U.S. VH1 also has an array of digital services including VH1 Classic, VH1
Soul, VH Uno, and VH1 Country. Connect with VH1 at http://www.VH1.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom
International Inc. MTV Networks also operates and offers joint ventures,
licensing agreements and syndication deals whereby its programming can be seen
worldwide.
*all times ET/PT and subject to change
SOURCE VH1
Web Site: http://www.VH1.com
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