�SUPERNATURAL� GIVEN FULL-SEASON PICK-UP BY THE WB
Burbank, CA October 6, 2005
NEW PARANORMAL DRAMA SCORES IMPRESSIVE RATINGS GROWTH AGAINST TOUGH COMPETITION
After four weeks of impressive ratings growth, The WB Network's SUPERNATURAL, from Warner Bros, Television has been given a full season, 22-episode order, it was announced today by David Janollari, the network's President, Entertainment.
�SUPERNATURAL has delivered in a huge way for us, with genuinely scary episodes every week, and it just keeps getting better,� said Janollari. �Eric Kripke, McG and Bob Singer have done a terrific job executing their vision and we expect the show to be a long-term player at The WB.�
SUPERNATURAL has delivered impressive numbers for The WB in the Tuesday 9-10 p.m. time period, achieving strong #3 ranks in the hour among men 18-34 and males 12-34. The new series has posted double-digit increases versus the time period last season across the male demos, including a gain of +75% in men 18-34 and +73% in men 18-49, as well as achieving year-to-year growth of +5% in adults 18-49. SUPERNATURAL is also outpacing the time period a year ago in total viewers, improving +4% to 5.3 million. The new series has done an outstanding job of retaining its Gilmore Girls lead-in, holding 91% of total viewers and maintaining 88% of the lead-in adults 18-49 rating. After four weeks on the air, SUPERNATURAL continues to perform, as the most recent episode last Tuesday equaled the program's season high ratings across all 12-34 demos, and improved over the prior week in nearly every key demo.
Starring Jared Padalecki as Sam Winchester and Jensen Ackles as Dean Winchester, this haunting series follows the Winchester brothers as they crisscross the lonely and mysterious back roads of the country in their �67 Chevy Impala, searching desperately for their missing father, and hunting down every evil supernatural force they encounter along the way. SUPERNATURAL is from Warner Bros. Television Production Inc. in association with Wonderland Sound and Vision, with executive producers McG (�Charlie's Angels,� �The O.C.�), writer/executive producer Eric Kripke (�Boogeyman�) and Robert Singer (�Midnight Caller�).