[10/17/05 - 12:00 AM]
CBS to Promote Free CBS Podcasts on the Itunes Music Store

[via press release from CBS]


"60 Minutes," "Face the Nation" and "Guiding Light" Among the CBS Programming Offered for Download

CBS will promote free audio downloads of select CBS programs on the iTunes Music Store, it was announced today by Larry Kramer, President, CBS Digital Media. The extensive suite of CBS podcasts includes some of the most popular news, entertainment and sports programming on television, radio and CBS Digital media sites (CBS.com, CBSNews.com, UPN.com and CBS SportsLine.com). The content is available via iTunes Podcast Directory, one of the largest directories of Podcast content in the world, as well as on CBS Digital media sites, and will be showcased in customized iTunes pages promoting the full offering of CBS podcasts for each respective CBS Digital Media property.

Once users subscribe to a particular podcast, iTunes will automatically check to see when there are new episodes, download them onto the users' computers and then the user can sync them to their iPods.

Among the network shows being offered are individual "60 Minutes" segments and the latest commentary by Andy Rooney, the latest "Face the Nation" broadcast with Bob Schieffer, and the full audio version of "Guiding Light," television's longest-running daytime drama. In addition, original content from the CBS Digital Media properties, including "Survivor Live," "Soap Box" and "NFL Today Hot Topic," as well as specially-produced podcasts from CBS Radio News have also been made available.

"Podcasting has become a way of life for an increasingly growing population, and I'm confident our programming will find a whole new audience on this hugely popular platform," said Larry Kramer. "With one click on iTunes, users can now receive podcasts from each of our divisions, including entertainment and sports. We're very pleased to be working with iTunes on this promotion, and we look forward to exposing and sharing our programming with an audience that might not be traditional TV viewers."

Among the CBS podcasts on iTunes:

-- 60 MINUTES -- Segments from the most honored news magazine in television history. Additionally, commentary from "60 Minutes'" Andy Rooney will be available.

-- FACE THE NATION -- CBS's popular Sunday morning public affairs show, hosted by Bob Schieffer.

-- CBS Radio News podcasts, including: "Weekend Round Up," an in-depth look at the week's headlines; "Harry Smith Reporting," commentary from the EARLY SHOW co-anchor; "What's in the News," a report on the big story of the day; "Entertainment Report," the latest on celebrities and the entertainment industry; "Wired Magazine," the latest in technology news, and "Larry Magid's Tech Report," technology news from the CBS Radio News guru.

-- GUIDING LIGHT -- Entire audio episodes of television's longest running drama.

-- SURVIVOR LIVE -- Entertainment Weekly's Dalton Ross and former Survivor Jenna Morasca host this Internet talk show, which focuses on SURVIVOR: GUATEMALA

-- CBS SOAPBOX -- Kristoff St. John, star of THE YOUNG AND THE RESTLESS, and CBS.com's Tina Rosener dish the CBS soaps on this weekly Internet talk show.

-- NFL TODAY HOT TOPIC -- Every Sunday morning, Greg Gumbel, Boomer Esiason, Dan Marino and Sterling Sharpe discuss the important topics in the NFL.

-- FANTASY FOOTBALL: WHO'S HOT/WHO'S NOT -- "Who's Hot, Who's Not" offers insight every Wednesday on who the very best, and worst, fantasy players were last week and will be next week.

-- FANTASY FOOTBALL: START 'EM/SIT 'EM -- The experts reveal favorable match-ups to look for and tough opposition to avoid, each and every Thursday during the pro football season.

-- FANTASY FOOTBALL: ROSTER TRENDS -- Who are the hottest free agent pickups? Every Wednesday, the Roster Trends Report every Wednesday gives listeners an edge in fantasy leagues.

CBS Digital Media is the in-house unit of CBS overseeing all online, interactive, wireless and digital video initiatives. The group currently operates four websites (CBS.com, CBSNews.com, CBS SportsLine.com and UPN).

  [october 2005]  


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