or


[10/17/05 - 12:00 AM]
Hyundai Signs on to Sponsor AMC's Movie of the Month Series

[via press release from AMC]

Hyundai Signs On to Sponsor AMC's Movie Of The Month Series

New York, NY, October 17, 2005-AMC, basic cable's premiere destination dedicated to movies and movie culture, has signed on Hyundai as the exclusive sponsor of their franchise, Movie of the Month. The deal was put together through World Marketing Group, the in-house media arm for Hyundai Motor America and Kia Motors America. This marks the first time the network has offered an entitlement opportunity to a sponsor. The sponsorship begins this month, October 2005 and runs for a full 12-month package, through October 2006.

Hyundai Movie of the Month, is a new way of looking at movies with a fresh look all its own. It goes behind the stories of some of the world's most beloved movies and re-imagines them in an informative new format complete with trivia and factoids presented in a bold new graphic style. The next three movies, viewers can expect to see in this series include: Close Encounters of the Third Kind, Holiday Inn and Goonies. Other movies in the series, slated for 2006, include The Princess Bride, The Birdcage and Jurassic Park and Jaws.

As part of the sponsorship agreement Hyundai will 'own' the franchise with entitlement every month, providing exposure for one complete year. Tactics include: 30s spots, tagged tune-ins, billboards, and a customized visual sponsor logo.

"Hyundai Movie of the Month," is a perfect example of how an AMC popular franchise can provide a long-term branding opportunity to an advertiser," said Arlene Manos, President of Rainbow National Network Advertising Sales. "On the heels of its most successful ratings summer in the network's history, AMC continues to maintain our loyal core audience while offering our sponsors, like Hyundai, the wide consumer appeal they desire."

"We are thrilled to have put this agreement together on behalf of Hyundai" said Elias Dawly, National Manager, Media Services. " Movie of the Month's "backstory" analysis provides programming that is of interest to both the Hyundai consumer and AMC's audience."

AMC's commitment to the original programming genre has garnered record ratings growth for the first 3 quarters of 2005, leading to the best season ever in the history of the network. The 04/05 season ranked as the network's strongest ever in Primetime HH ratings, Household, A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.

**Source: Nielsen Media Research, 04/05 season (9/27/04-9/25/05) Primetime: M-Su 8-11p; Since beginning of Nielsen measurement 4/97. Comparisons to ad-supported network performance exclude Nick, which does not broadcast more than 51% of primetime daypart.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Hyundai
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the U.S. by Hyundai Motor America and are sold and serviced by more than 660 dealers throughout the nation.

About World Marketing Group
WMG is the in-house media arm for Hyundai Motor America and Kia Motors America. The company is located in Irvine, Calif and is responsible for managing all media planning and buying for both brands.





  [october 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.