or


[10/17/05 - 12:00 AM]
Hyundai Signs on to Sponsor AMC's Movie of the Month Series

[via press release from AMC]

Hyundai Signs On to Sponsor AMC's Movie Of The Month Series

New York, NY, October 17, 2005-AMC, basic cable's premiere destination dedicated to movies and movie culture, has signed on Hyundai as the exclusive sponsor of their franchise, Movie of the Month. The deal was put together through World Marketing Group, the in-house media arm for Hyundai Motor America and Kia Motors America. This marks the first time the network has offered an entitlement opportunity to a sponsor. The sponsorship begins this month, October 2005 and runs for a full 12-month package, through October 2006.

Hyundai Movie of the Month, is a new way of looking at movies with a fresh look all its own. It goes behind the stories of some of the world's most beloved movies and re-imagines them in an informative new format complete with trivia and factoids presented in a bold new graphic style. The next three movies, viewers can expect to see in this series include: Close Encounters of the Third Kind, Holiday Inn and Goonies. Other movies in the series, slated for 2006, include The Princess Bride, The Birdcage and Jurassic Park and Jaws.

As part of the sponsorship agreement Hyundai will 'own' the franchise with entitlement every month, providing exposure for one complete year. Tactics include: 30s spots, tagged tune-ins, billboards, and a customized visual sponsor logo.

"Hyundai Movie of the Month," is a perfect example of how an AMC popular franchise can provide a long-term branding opportunity to an advertiser," said Arlene Manos, President of Rainbow National Network Advertising Sales. "On the heels of its most successful ratings summer in the network's history, AMC continues to maintain our loyal core audience while offering our sponsors, like Hyundai, the wide consumer appeal they desire."

"We are thrilled to have put this agreement together on behalf of Hyundai" said Elias Dawly, National Manager, Media Services. " Movie of the Month's "backstory" analysis provides programming that is of interest to both the Hyundai consumer and AMC's audience."

AMC's commitment to the original programming genre has garnered record ratings growth for the first 3 quarters of 2005, leading to the best season ever in the history of the network. The 04/05 season ranked as the network's strongest ever in Primetime HH ratings, Household, A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos.

**Source: Nielsen Media Research, 04/05 season (9/27/04-9/25/05) Primetime: M-Su 8-11p; Since beginning of Nielsen measurement 4/97. Comparisons to ad-supported network performance exclude Nick, which does not broadcast more than 51% of primetime daypart.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Hyundai
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the U.S. by Hyundai Motor America and are sold and serviced by more than 660 dealers throughout the nation.

About World Marketing Group
WMG is the in-house media arm for Hyundai Motor America and Kia Motors America. The company is located in Irvine, Calif and is responsible for managing all media planning and buying for both brands.





  [october 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 02:37 PM]
Sarah Gadon to Star in Netflix and CBC Miniseries "Alias Grace"
The six-hour miniseries, inspired by the historical true story of convicted murderer Grace Marks, is written and produced by Sarah Polley and directed by Mary Harron.

[06/28/16 - 02:29 PM]
Smithsonian Channel Goes Wild on Wednesdays This Summer with Some of the World's Deadliest Predators
Through five consecutive weeks of one-hour specials, the stunt will span the globe in search of elusive sharks, mighty lizard kings, viper queens, killer hornets and desert lions.

[06/28/16 - 12:31 PM]
Double the Episodes, Double the Surprises on the Second Season of "Cooks vs. Cons"
New episodes begin Sunday, July 10 at 10:00/9:00c on Food Network.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 11:09 AM]
Bravo Media's Lavish Ladies from Down Under Return for a New Season of "The Real Housewives of Melbourne" on Friday, July 22 at 9 PM ET/PT
Newcomer Susie McLean will join returning cast members Chyka Keebaugh, Gamble Breaux, Gina Liano, Jackie Gillies, Janet Roach, Lydia Schiavello and Pettifleur Berenger.

[06/28/16 - 10:54 AM]
"ER Week" Is Back on Discovery Life with Unpredicatble Moments Leading Up to the Premiere of "Trauma Doctors"
These elite doctors take the emergency room to the streets providing on-site medical treatments that are normally only done in hospitals, transforming a patient's chance of survival.

[06/28/16 - 10:50 AM]
ESPN Remembers Legendary Coach Pat Summitt
ESPN Classic will be the home of Tennessee's National Championship title games, where Summitt led the Lady Vols to national titles in 1996, 1997, 1998, 2007 and 2008.

[06/28/16 - 10:35 AM]
U.S. Army Sgt. Elizabeth Marks to Receive Pat Tillman Award for Service at The 2016 ESPYS
Marks is also a member of the 2016 U.S. Paralympics Swimming National Team and is training for the 2016 Paralympic Games taking place in Rio de Janeiro in September.

[06/28/16 - 10:28 AM]
Heartwarming Documentary "Open Your Eyes," Following Nepalese Spouses on a Remarkable Odyssey to Restore Their Sight, Debuts July 18, Exclusively on HBO
The film follows Manisara and Durga, an aging couple from the remote Himalayan Mountains of Nepal, as they embark on a transformative odyssey to regain the sight they lost over the years by undergoing this life-changing procedure.

[06/28/16 - 10:21 AM]
Diane Sawyer Holds Exclusive Interview with Jaycee Dugard, on ABC News' "20/20," Friday, July 8
Sawyer interviewed Dugard in 2011 when she talked about her horrendous experience in captivity for the first time on the eve of the release of her first memoir "A Stolen Life."

[06/28/16 - 09:24 AM]
SundanceTV Greenlights Original Scripted Series "Hap and Leonard" for a Second Season
Plus: John Wirth will join as showrunner and executive producer.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/28/16 - 09:05 AM]
Fans Can Now Share Adult Swim Themed Images, GIFs, Sounds, and Custom Bumps With New App
The new Adult Swim Keyboard also features sharable soundboards and animated GIFs from the network's colorful show characters.