[10/18/05 - 12:00 AM]
Adult Swim Resumes #1 Ranking Among Basic Cable for Adults 18-34 and Captures Adults 18-24 for 29th Straight Week

[via press release from Cartoon Network]

Adult Swim Resumes #1 Ranking Among Basic Cable for Adults 18-34 and Captures Adults 18-24 for 29th Straight Week

Accounts for 14 of Top 50 Programs of the Week for Adults 18-34 on Ad-Supported Basic Cable

Defeating the heavy sports line-up last week that typically draws its target viewers, Adult Swim ranked #1 among ad-supported basic cable for total day delivery of key young adult demos, according to Nielsen Media Research. The late-night animation block led basic cable total day delivery with its target adults 18-34, men 18-34, adults 18-24 and men 18-24. Adult Swim also ranked #6 overall among ad-supported cable networks for delivery of adults 18-49.

Highlights of Adult Swim�s performance last week include the following:

ADULT SWIM (Monday-Thursday and Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 379,000, with an average 0.6 rating.

- Adults 18-24 delivery totaled 230,000, with an average 0.8 rating.

- Men 18-34 delivery totaled 257,000, with an average 0.8 rating.

- Men 18-24 delivery totaled 155,000, with an average 1.1 rating.

- Adults 18-49 delivery totaled 507,000, with an average 0.4 rating.

Adult Swim also charted 14 of the top 50 telecasts of the week among adults 18-34 with animated comedies Family Guy (#8, #10, #12-14, #38) Robot Chicken (#15, #29-30), American Dad (#20), Futurama (#21. #23, #42) and Aqua Teen Hunger Force (#39). Harvey Birdman, Attorney at Law joined the list of high-ranking comedies to help Adult Swim claim 17 of the top 50 programs with men 18-34.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Monday-Thursday and Saturday from 11 p.m.-6 a.m. and Sunday from 10 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in over 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 10/10/05-10/16/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [october 2005]  


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