or


[10/19/05 - 12:00 AM]
Philips to Sponsor Entire Hour of "60 Minutes" on Sunday, OcT. 23

[via press release from CBS]

PHILIPS TO SPONSOR ENTIRE HOUR OF "60 MINUTES" ON SUNDAY, OCT. 23

For the First Time in 60 MINUTES' History, a Sole Sponsor, Philips, Will Return Time to Programming to Allow More Time for Stories

For the first time in its 37-year history, 60 MINUTES will feature an exclusive advertiser, Philips, which will give back half of the program's commercial time to allow the news magazine's stories to run longer.

Under the arrangement, Philips will purchase all of the commercial time typically allotted to 60 MINUTES, but only use half the time for ads. The result will be longer stories and only half the usual commercials, with the first two stories airing uninterrupted. This unique sponsorship illustrates Philips "Sense & Simplicity" branding campaign. Philips is committed to delivering applications and solutions that are easy to experience, advanced, and designed around users.

Among those stories scheduled to be broadcast on this particular edition of 60 MINUTES are the nightmarish story of former Army Sgt. Robert Jenkins, whose Cold War-era desertion to North Korea turned into 40 years of captivity in the communist dictatorship, as well as a rare and candid interview with basketball legend Michael Jordan, and a report about musical savants whose impaired brains make living normally impossible but their musical prowess incredible.

"We chose to underwrite 60 MINUTES due to its simple, yet straightforward format," said Andrea Ragnetti, Chief Marketing Officer, Royal Philips Electronics. "By reducing commercials, we could actually help the show extend the length of the stories, thus simplifying and enhancing the viewing experience for the audience."

"CBS strives to offer its clients differentiation and uniqueness," said Jo Ann Ross, President, CBS Network Sales. "In 60 MINUTES Philips gets to solely sponsor a brand that has been top-of-mind for discerning viewers and decision makers for decades. We're pleased to be at the forefront of creative thinking in broadcast advertising, and to work with Philips on this deal and those yet to come."

"Selfishly speaking, this is a dream come true because we're getting more time to tell the stories that have made 60 MINUTES the most watched newsmagazine on television," said Jeff Fager, executive producer of 60 MINUTES. "It's also a bonus for the viewers, who will get to see longer stories with fewer interruptions. We're very pleased to be participating in this unique arrangement, and we look forward to other opportunities like it."

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

60 MINUTES, the CBS News magazine providing a blend of hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, began its 38th season in September and is the longest-running primetime broadcast and the most watched one in television history. 60 MINUTES has been the Number One program for the season five times -- a feat only matched by television legends "All in the Family" and "Cosby." It also has finished among Nielsen's top-10 programs a record 23 consecutive seasons. 60 MINUTES finished the 2004-05 season with an average of 14 million viewers -- the highest for any news program.

www.cbsnews.com/60minutes





  [october 2005]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[01/19/18 - 10:00 AM]
The Final Episodes of "Star Wars Rebels" Begin February 19 on Disney XD
The final episodes will unfold over three weeks, with two back-to-back episodes premiering every Monday night on Disney XD, until its epic 90-minute conclusion on Monday, March 5.

[01/19/18 - 09:59 AM]
Netflix Announces New Original Documentary Series Launching Winter/Spring 2018
"Flint Town" and "Wild Wild Country" will join the previously announced "Ugly Delicious," among others.

[01/19/18 - 09:24 AM]
Steve Harvey's "Steve" Renewed for Season Two
"Steve" has already been sold in 90% of the U.S. on NBC Owned Television Stations as well as leading station groups across the country including Sinclair and Hearst.

[01/19/18 - 09:23 AM]
Discovery's Street Outlaws Are Racing to a City Near You in the All-New Series "Street Outlaws: No Prep Kings"
A sneak peak airs Tuesday, February 27 at 10:00/9:00c and all-new episodes continue on Wednesday, March 7 at 9:00/8:00c.

[01/19/18 - 08:17 AM]
Joel McHale Unveils New Weekly Series Coming to Netflix
"The Joel McHale Show with Joel McHale" is a new, weekly half-hour topical series that takes a sharp, absurdist look at pop culture and news from across the globe.

[01/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition in Viewers, Demos
Plus: ABC and The CW's dramas return up from their fall finales.

[01/19/18 - 07:26 AM]
David Bromstad Helps Lottery Winners Hit the Real Estate Jackpot in New Season of HGTV's "My Lottery Dream Home"
The 14 fresh episodes will follow David as he and his instant-millionaire clients tour three spectacular properties to find the family their forever home.

[01/18/18 - 06:31 PM]
Freeform Sends Zoey Off to Sophomore Year with a Season 2 Order of "grown-ish"
The premiere boasted Freeform's highest debut for a comedy in nearly six years.

[01/18/18 - 05:01 PM]
Breaking News from Freeform's First-Ever Freeform Summit
The network reveals premiere dates for "Marvel's Cloak & Dagger," "The Bold Type" and "Famous in Love" and more!

[01/18/18 - 12:21 PM]
Video: "Brockmire" Returns to the Booth in the Big Easy - First Season 2 Teaser Released
In a first look, Jim Brockmire (Hank Azaria) arrives in New Orleans, seeking redemption while wallowing in excess and looking to get his once-legendary baseball broadcast career back on track.

[01/18/18 - 11:52 AM]
Video: A Series Inspired by the Greatest Corruption Scandal of All Time - "The Mechanism" Will Be Revealed on March 23
Get ready to join a small group of dogged investigators on the hunt to discover the inner workings of the biggest corruption scheme of all time and the impact their pursuit will have on everyone involved - including themselves.

[01/18/18 - 11:06 AM]
"Party of Five" Reboot from Sony Pictures Television, with Original Creators Chris Keyser and Amy Lippman, Lands Put Pilot Commitment at Freeform
The reboot will follow the five Buendias children as they navigate daily life struggles to survive as a family unit after their parents are suddenly deported back to Mexico.

[01/18/18 - 10:32 AM]
Video: Starz Releases "Ash vs Evil Dead" Season 3 Key Art and Trailer
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long lost daughter who's been entrusted in his care.

[01/18/18 - 10:12 AM]
Video: Hard Work. Dedication. Teamwork. "Coach Snoop" Coming to Netflix February 2
"Coach Snoop" follows the legendary rapper outside the studio and on the field, as he coaches a team of teenagers in the Snoop Youth Football League.

[01/18/18 - 10:00 AM]
"Conan Without Borders: Haiti" to Air Saturday, January 27
After hearing President Trump's disparaging remarks about Haiti, O'Brien immediately decided to announce his intentions to visit the island nation.