or


[10/19/05 - 12:00 AM]
Philips to Sponsor Entire Hour of "60 Minutes" on Sunday, OcT. 23

[via press release from CBS]

PHILIPS TO SPONSOR ENTIRE HOUR OF "60 MINUTES" ON SUNDAY, OCT. 23

For the First Time in 60 MINUTES' History, a Sole Sponsor, Philips, Will Return Time to Programming to Allow More Time for Stories

For the first time in its 37-year history, 60 MINUTES will feature an exclusive advertiser, Philips, which will give back half of the program's commercial time to allow the news magazine's stories to run longer.

Under the arrangement, Philips will purchase all of the commercial time typically allotted to 60 MINUTES, but only use half the time for ads. The result will be longer stories and only half the usual commercials, with the first two stories airing uninterrupted. This unique sponsorship illustrates Philips "Sense & Simplicity" branding campaign. Philips is committed to delivering applications and solutions that are easy to experience, advanced, and designed around users.

Among those stories scheduled to be broadcast on this particular edition of 60 MINUTES are the nightmarish story of former Army Sgt. Robert Jenkins, whose Cold War-era desertion to North Korea turned into 40 years of captivity in the communist dictatorship, as well as a rare and candid interview with basketball legend Michael Jordan, and a report about musical savants whose impaired brains make living normally impossible but their musical prowess incredible.

"We chose to underwrite 60 MINUTES due to its simple, yet straightforward format," said Andrea Ragnetti, Chief Marketing Officer, Royal Philips Electronics. "By reducing commercials, we could actually help the show extend the length of the stories, thus simplifying and enhancing the viewing experience for the audience."

"CBS strives to offer its clients differentiation and uniqueness," said Jo Ann Ross, President, CBS Network Sales. "In 60 MINUTES Philips gets to solely sponsor a brand that has been top-of-mind for discerning viewers and decision makers for decades. We're pleased to be at the forefront of creative thinking in broadcast advertising, and to work with Philips on this deal and those yet to come."

"Selfishly speaking, this is a dream come true because we're getting more time to tell the stories that have made 60 MINUTES the most watched newsmagazine on television," said Jeff Fager, executive producer of 60 MINUTES. "It's also a bonus for the viewers, who will get to see longer stories with fewer interruptions. We're very pleased to be participating in this unique arrangement, and we look forward to other opportunities like it."

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

60 MINUTES, the CBS News magazine providing a blend of hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, began its 38th season in September and is the longest-running primetime broadcast and the most watched one in television history. 60 MINUTES has been the Number One program for the season five times -- a feat only matched by television legends "All in the Family" and "Cosby." It also has finished among Nielsen's top-10 programs a record 23 consecutive seasons. 60 MINUTES finished the 2004-05 season with an average of 14 million viewers -- the highest for any news program.

www.cbsnews.com/60minutes





  [october 2005]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)









[05/28/15 - 03:00 PM]
ABC Family Casts Jon Cor as Hodge Starkweather for Its Saga Series "Shadowhunters"
Hodge Starkweather is the weapons trainer at the Shadowhunters New York Institute and a former Circle member.

[05/28/15 - 12:31 PM]
Keke Palmer Will Join the Pink Ladies in "Grease: Live" on FOX
In addition, Broadway writers Robert Cary ("Anything but Love," "Ira & Abby") and Jonathan Tolins ("Buyer & Cellar," "The Last Sunday in June") will write the live television adaptation.

[05/28/15 - 12:04 PM]
Crown Media Family Networks & Best Friends Animal Society Commemorate June's Adopt-a-Shelter-Cat Month on Hallmark Channel's Daytime Lifestyle Program, "Home & Family"
Happy the Cat, a rescue himself and official feline ambassador to Hallmark Channel's Pet Project, will be the face of the month-long stunt and will make a special appearance on "Home & Family."

[05/28/15 - 11:07 AM]
Bakers Battle to Rise to the Top on Food Network's "Cake Wars"
Jonathan Bennett hosts this grueling competition, as the decorated bakers aim to impress master pastry chefs Ron Ben-Israel and Waylynn Lucas, as well as episodic guest judges.

[05/28/15 - 11:00 AM]
AMC's "Hell on Wheels" Season 5 to Premiere Saturday, July 18 at 9:00PM ET/PT
Seven new episodes will air this summer, with the final seven episodes of the series following in 2016.

[05/28/15 - 10:54 AM]
Electus International Signs Multiple Finished Tape Deals for ITV's "Bear Grylls: Mission Survive"
The six episode series, which premiered in the UK in February 2015, is produced by Bear Grylls Ventures, Electus, and betty.

[05/28/15 - 10:52 AM]
The Final Countdown to FIFA Women's World Cup 2015(TM) Has Begun
The campaign marks the crescendo of an unprecedented, company-wide multi-platform marketing initiative that began in 2014.

[05/28/15 - 10:51 AM]
NBC Announces Casting Call for Dorothy in Holiday Production of "The Wiz Live!"
Casting directors will be looking for a young African-American woman between 18-27 years old.

[05/28/15 - 10:45 AM]
"Unraveled" and "I'd Kill for You" Are Back - Hit Peacock Productions Series Return to Investigation Discovery
Both series are set to premiere in 2016.

[05/28/15 - 10:19 AM]
The Return of WE tv's "Braxton Family Values" Delivers 1.8 Million Total Viewers and a Series High Among Adults and Women 25-54
WE tv further spins the numbers for Thursday, May 21.

[05/28/15 - 10:06 AM]
"The Big Bang Theory" Goes Stratospheric for STEM Scholars
In the first-ever university scholarship at UCLA created by and named for a television series, "The Big Bang Theory" and the Chuck Lorre Family Foundation have established The Big Bang Theory Scholarship Endowment.

[05/28/15 - 10:05 AM]
"Lauren Lake's Paternity Court" Begins Third Season of Production in Atlanta
"With the series receiving ratings highs this season, I'm ecstatic to be returning to Atlanta for our third season to help people resolve their legal paternity issues," said Lauren Lake.

[05/28/15 - 09:31 AM]
Spike TV's "Catch a Contractor" Returns for a Third Season of Exposing Crooked Contractors on Sunday, June 21 at 10PM ET/PT
This season not only sets out to aid 10 new families in grim living circumstances, but also gives viewers a never-before-seen glimpse behind the scenes of the tense sting operations and the meticulous coordination needed to nab these deceitful conmen.

[05/28/15 - 09:23 AM]
Oxygen Media Launches New Online Destination "Very Real" as a One-Stop Shop for Millennial Women
"Very Real" will be home to digital content including shareable videos, in-depth features, blogs, quizzes, listicles and more.

[05/28/15 - 09:22 AM]
Video: Comedy Central Sets Premiere Date for "The Daily Show with Trevor Noah"
Trevor Noah starts his new job on Monday, September 28.