or


[10/19/05 - 12:00 AM]
We's New Original Special 'Holiday Home Invasion' to Premiere November 22 and Air Throughout Holiday Season

[via press release from WE: Women's Entertainment]

WE's New Original Special 'Holiday Home Invasion' to Premiere November 22 and Air Throughout Holiday Season

Capital One, Pillsbury Ready to Bake! Cookies and BISSELL SpotBotTM to Sponsor

One-Hour Special Celebrates the Transformation of an Average American Home Into a Holiday Wonderland

NEW YORK, NY, October 19, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, will transform an average American home into a festive holiday wonderland in its new original special, Holiday Home Invasion. Adding to the network's growing slate of original programming, this one-hour special will document WE's skilled team of decorators, carpenters and chefs as they give the Calva family's home an over-the-top holiday makeover complete with garland, sweets, trees and all the trimmings. Holiday Home Invasion premieres Monday, November 22 at 10 pm ET and will air throughout the holiday season.

Capital One, Pillsbury Ready to Bake! Cookies and BISSELL SpotBot have signed on as official sponsors of the show. As part of their sponsorship package, each advertiser will receive tagged tune-ins, 30-second spots and billboards.

"Holiday Home Invasion is a fun, seasonal special that is in-line with our ongoing commitment to original programming," said Kim Martin, Executive Vice President and General Manager of WE. "We want to provide our viewers with entertaining shows that they can take something away from. In this case, it's great holiday home decorating tips. This special is a perfect fit for WE and complements our already stellar line up of series, specials and documentaries, as well as popular movies."

"With Holiday Home Invasion, WE offers sponsors the chance for product integration into a program that speaks to a viewer that is the decision-maker in home decorating and holiday design," said Arlene Manos, President, Rainbow National Network Advertising Sales. "This one-time special is another example of how WE is providing additional branding opportunities to advertisers that cross-over from traditional marketing."

Sponsors of Holiday Home Invasion will be weaved into the show through specialized product integration. One episode will feature the design crew using the BISSELL SpotBot to clean up a newly renovated home. In another episode, the design crew makes Pillsbury Ready to Bake! Cookies. The sponsors will also be included in online interactive content on www.we.tv , and will be featured on the network through 30-second spots, tagged tune-ins, and billboards.

In this new special, WE's team of holiday home invaders transforms the Calva family's ordinary California home into an extravagant holiday playland with tree decorations, delectable goodies and a lighting display that would make Clark Griswald green with envy. Along the way, viewers will learn the inside scoop on how to create these festive decorations and delicacies in their own home.

Holiday Home Invasion is produced by Martin-Calvert Productions.

Today's announcement comes on the heels of successful summer ratings for WE. The network's ratings increased by +50% from Summer '04 to Summer '05, making it the #4 network for Prime ratings growth. 70% of WE's top 10 rated telecasts in the 04-05 season, aired from Jun-05 to Aug-05, and 70% of WE's top 10 rated telecasts for Summer 2005 were original programs (Bridezillas & American Princess). WE was a top 10 network for growth and rank among ad supported networks for W18-49 & W25-54 VPVH levels during Prime in Summer '05. In addition, in 2005 to date, 7 of the network's Top 10 telecasts were originals for WE, compared to 0 in 2004.

**Source: Nielsen Media Research, 05/31/04 - 08/29/04 vs. 05/30/05 - 08/28/05; Prime M-Su 8p-11p Telecasts; 04-05 Season 9/27/04-9/25/05. WE Total Day M-Su 10a-5a, 12/29/03-10/9/04 compared to 12/27/04-10/9/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [october 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:37 AM]
"Girl in the Box," The Disturbing True Story of a Woman Held Captive for Seven Years, Premieres September 10 on Lifetime, Starring Addison Timlin, Zane Holtz and Zelda Williams
Immediately following the premiere of the film, the two-part special "Colleen Stan: The Girl in the Box," which documents the real-life story of Colleen Stan, will air at 10:00/9:00c.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.

[07/25/16 - 01:42 PM]
E!'s Scripted Series "The Arrangement" Begins Production in Vancouver
The 10-episode one-hour series is a multi-layered, Hollywood love story about the darker side of celebrity where nobody is what they seem.

[07/25/16 - 01:38 PM]
Digital Star Hannah Hart Joins Food Network Lineup
Plans for the partnership include a six episode series along with an array of complementary digital and social content leveraging both Hart's and the network's respective digital footprints.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 12:53 PM]
National Geographic Channel Greenlights Second Season of Critically Acclaimed Series "Breakthrough"
Production has begun on the new season, which is slated to air in spring 2017 in 440 million homes in 171 countries and in 45 languages, as well as on the Spanish language network Nat Geo Mundo.

[07/25/16 - 11:57 AM]
Netflix Announces Steve Aoki Doc: "I'll Sleep When I'm Dead"
In the lead-up to Aoki's biggest show of his career, this introspective doc examines the driving force behind his passion: Rocky Aoki, daredevil showman, Benihana founder, and Steve's looming father figure.

[07/25/16 - 11:30 AM]
Michelle Dockery Joins Cast of "Godless" for Netflix
Dockery joins previously announced cast members, including: Jeff Daniels and Jack O'Connell, in the period drama, that is set to premiere worldwide on Netflix in 2017.