USA #1 in Key Demos...and WWE
USA NETWORK #1 IN KEY DEMOS
NEW YORK, NY - October 25, 2005 - USA Network continues to show its ratings strength in the fourth week of the fourth quarter ranking #1 among key demos P18-49 (1.1 million) and P25-54 (1.1 million). Versus the same period last year (9/27-10/24/04), USA saw double-digit increases in households (+18%), in P18-34 (+17%), P18-49 (+24%), in P25-54 (+15%) and in total viewers (+20%).
USA's ratings performance was once again powered by strong delivery from the WWE, whose MONDAY NIGHT RAW made the network #1 in basic cable prime on Monday (8p-11p) among households, P18-34, P18-49, P25-54 and total viewers. The two-hour telecast of MONDAY NIGHT RAW averaged a 3.6 in households with 4.5 million viewers.
Versus MONDAY NIGHT RAW's delivery on Spike TV one year prior, the show's delivery on USA Network was up +23% among households, up +33% among total viewers, up +42% in P18-49 and up +26% in P25-54.
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.