[11/08/05 - 12:00 AM]
TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series Daisy Does America

[via press release from TBS]

TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series DAISY DOES AMERICA

Multi-Tiered Partnership with 1800Flowers.com Bring Iconic DAISY-Powered Promos to the Streets, Viewers� Doorsteps, the Web and More

DAISY DOES AMERICA, from Courteney Cox and David Arquette�s Coquette Productions, Premieres Tuesday, Dec. 6, at 10 p.m. (ET/PT), Exclusively on TBS

TBS is letting Mother Nature do the talking in an innovative, multi-tiered buzz marketing campaign for the network�s upcoming unscripted original comedy series DAISY DOES AMERICA. Working with creative and promotional consultant Cataldi PR, TBS is partnering with 1800Flowers.com for an innovative slate of buzz-building concepts designed to capitalize on star Daisy Donovan�s name. Live daisies will serve as the icon for a host of unique, innovative promotions that include aggressive street marketing and the creation of a DAISY-themed Christmas window in Manhattan.

In DAISY DOES AMERICA, actress-comedian Daisy Donovan (Daisy Daisy, Millions, The 11 O�Clock Show) travels the country in search of the American Dream, soon discovering that phrase means different things to different people. Her travels spotlight the quirks and oddities of the American way of life as she tries to fit in wherever she can, whether as a bounty hunter, rap singer or psychic. Along the way, she pokes fun at herself and the characters she comes across in her unique, tongue-in-cheek style. As she strives to conform to the sometimes-bizarre characters and situations she encounters, the results are unpredictable and hilarious.

DAISY DOES AMERICA comes to TBS from Courteney Cox and David Arquette�s Coquette Productions. This fresh, fast-paced and irreverent look at some of America�s most extreme characters and lifestyles, as seen through the eyes of a British import, is set to air on TBS Tuesdays at 10 p.m. (ET/PT), beginning Dec. 6.

�Our job was to create some untried avenues of delivery to reach the most likely viewers in a way that connects them with this fresh, funny series, and to do it in a memorable way,� said Tricia Melton, senior vice president of marketing for TBS. �We are in a very enviable position with this show in that we have a star whose image can be communicated with an icon that is extremely inviting to our female viewers: daisies.�

The following are the details of TBS�s DAISY DOES AMERICA campaign:

Petal-Pushers Promotion � For 10 days beginning Sunday, Nov. 13, TBS will be using pedal-power to build visibility and tune-in for the new series. Teams of cyclists aboard oversized tricycles will cruise high-traffic venues in New York City and Philadelphia to distribute individually wrapped live daisies to consumers. Inside each package will be a two-sided card promoting both series tune-in and a special daisy discount available at 1800Flowers.com. The cycles will also be equipped with posters further advertising the series.

Daisy On Your Doorstep � Beginning Thursday, Dec. 1, TBS will literally be bringing a call to action to the doorsteps of 200,000 likely viewers by delivering live daisies in door hangers with tune-in to 50,000 households in Philadelphia, Milwaukee, Detroit and St.Louis. The zip codes that will be the focus of the effort represent areas with high-viewership of TBS�s female-skewing shows like Sex and the City.

A Big Apple Holiday Window with A Daisy Flair � From Barney�s to Macy�s, holiday-themed shop windows are one of the Big Apple�s most anticipated attractions. To continue the buzz for the new series, TBS is working with a team of holiday window designers to create a stylized DAISY-themed holiday window in the heart of the fashionable SoHo shopping district, at West Broadway and Houston Street. The debut of the attraction will be supported with a public relations effort to garner awareness and traffic at New York�s newest Christmas destination. The DAISY-themed window will be at the location from Monday, Nov. 21 to Monday, Dec. 26.

Crazy for Daisy Online Sweepstakes � Daily daisy trivia will be the subject of a month-long promotion at TBS.com beginning Monday, Nov. 28. The challenge rewards one daily prize of a Daisy Bouquet and one grand prize, A Year of Flowers, courtesy of partner, 1800Flowers.com.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series and specials, such as Daisy Does America and Earth To America!; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

  [november 2005]  


[12/01/15 - 05:40 PM]
ABC's "Marvel's Agent Carter" Season Premiere Moves to January 19
Due to the scheduling of the State of the Union Address on January 12, "Marvel's Agent Carter" will return for a second season of adventure and intrigue on a new date.

[12/01/15 - 12:13 PM]
Hollywood's A-List Heads to Ovation TV for No-Holds-Barred Interview Show, "Los Angeles Times' The Envelope"
The series is hosted by Rebecca Keegan and Mark Olsen who sit down with the year's critically acclaimed directors and actors for an in-depth discussion of their awards-worthy films and the filmmaking process.

[12/01/15 - 12:10 PM]
truTV Expands Scripted Slate with Pre-Launch Renewal of "Those Who Can't," And Begins Development on Three New Scripted Projects
"Those Who Can't" centers on a trio of trouble-making high school teachers played by show creators and executive producers Adam Cayton-Holland, Andrew Orvedahl and Ben Roy.

[12/01/15 - 11:46 AM]
"War & Peace" Reimagined for a New Generation Premieres on Lifetime, A&E and History January 18
The epic features an award-winning cast including Paul Dano, Lily James, James Norton, Jim Broadbent, Gillian Anderson and others.

[12/01/15 - 10:49 AM]
TV One Celebrates Eddie Murphy in PBS' "18th Annual Mark Twain Prize for American Humor" Special This Friday, December 4 at 8 P.M. ET
Originally broadcast on PBS stations nationwide, the special taped at The John F. Kennedy Center for the Performing Arts and features star-studded appearances by leading entertainers and comedians.

[12/01/15 - 10:13 AM]
Video: Starz Releases First Look at "Outlander" Season Two
The Season Two teaser is the first release for Starz' 25 Days of #OutlanderOfferings.

[12/01/15 - 10:07 AM]
"Behind the Magic: Snow White and the Seven Dwarfs" to Air on ABC, Sunday, December 13
Ginnifer Goodwin narrates the one-hour special, which explores the moment where folklore met filmmaking.

[12/01/15 - 09:46 AM]
An All-New "The Biggest Loser" Returns January 4 with a New Host, Theme, Logo, Gym and Format and Eight Compelling Contestant Teams of Two
Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two, all with compelling stories.

[12/01/15 - 08:35 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Superstore"
The Peacock wins the night in both total viewers and adults 18-49 by wide margins.

[12/01/15 - 08:06 AM]
Video: Netflix Presents "A Very Murray Christmas"
In just 4 days, Bill Murray and his celebrity friends will bring joy and laughter to people all around the world with the Netflix original holiday special.

[12/01/15 - 07:41 AM]
"Bolshoi Babylon," An Unprecedented Inside Look at the Famed Russian Ballet Company in the Wake of Scandal, Debuts Dec. 21 on HBO
The film was previously slated to debut the week prior on Monday, December 14.

[12/01/15 - 07:35 AM]
Nickelodeon Presents Series Finale of Landmark "Nick News with Linda Ellerbee," Commemorating 25 Years on Air, Tuesday, Dec. 15, at 8PM (ET/PT)
Ellerbee, who has announced her retirement, will highlight some of Nick News' most poignant episodes and discussions, while presenting the story and philosophy behind the award-winning series.

[12/01/15 - 07:30 AM]
Juanes, Seth MacFarlane and Trisha Yearwood Added to Lineup for "Sinatra 100 - An All-Star Grammy Concert," Sunday, Dec. 6 on CBS
They join previously announced performers Tony Bennett, Garth Brooks, Zac Brown, Harry Connick, Jr., Celine Dion, Alicia Keys, Lady Gaga, John Legend, Adam Levine, Carrie Underwood and Usher.

[12/01/15 - 07:03 AM]
Luke Bryan, Wiz Khalifa featuring Charlie Puth, and Demi Lovato to Perform in Times Square During "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2016"
They join previously announced performers One Direction, who will headline the Billboard Hollywood Party in Los Angeles.

[12/01/15 - 06:51 AM]
Video: MTV Reveals Stunning Opening Title Sequence for "The Shannara Chronicles"
The show open features powerful and stunning visuals of the post-apocalyptic world of "Shannara," harmonized with artist Ruelle's haunting hit song, "Until We Go Down."