or


[11/08/05 - 12:00 AM]
TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series Daisy Does America

[via press release from TBS]

TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series DAISY DOES AMERICA

Multi-Tiered Partnership with 1800Flowers.com Bring Iconic DAISY-Powered Promos to the Streets, Viewers� Doorsteps, the Web and More

DAISY DOES AMERICA, from Courteney Cox and David Arquette�s Coquette Productions, Premieres Tuesday, Dec. 6, at 10 p.m. (ET/PT), Exclusively on TBS

TBS is letting Mother Nature do the talking in an innovative, multi-tiered buzz marketing campaign for the network�s upcoming unscripted original comedy series DAISY DOES AMERICA. Working with creative and promotional consultant Cataldi PR, TBS is partnering with 1800Flowers.com for an innovative slate of buzz-building concepts designed to capitalize on star Daisy Donovan�s name. Live daisies will serve as the icon for a host of unique, innovative promotions that include aggressive street marketing and the creation of a DAISY-themed Christmas window in Manhattan.

In DAISY DOES AMERICA, actress-comedian Daisy Donovan (Daisy Daisy, Millions, The 11 O�Clock Show) travels the country in search of the American Dream, soon discovering that phrase means different things to different people. Her travels spotlight the quirks and oddities of the American way of life as she tries to fit in wherever she can, whether as a bounty hunter, rap singer or psychic. Along the way, she pokes fun at herself and the characters she comes across in her unique, tongue-in-cheek style. As she strives to conform to the sometimes-bizarre characters and situations she encounters, the results are unpredictable and hilarious.

DAISY DOES AMERICA comes to TBS from Courteney Cox and David Arquette�s Coquette Productions. This fresh, fast-paced and irreverent look at some of America�s most extreme characters and lifestyles, as seen through the eyes of a British import, is set to air on TBS Tuesdays at 10 p.m. (ET/PT), beginning Dec. 6.

�Our job was to create some untried avenues of delivery to reach the most likely viewers in a way that connects them with this fresh, funny series, and to do it in a memorable way,� said Tricia Melton, senior vice president of marketing for TBS. �We are in a very enviable position with this show in that we have a star whose image can be communicated with an icon that is extremely inviting to our female viewers: daisies.�

The following are the details of TBS�s DAISY DOES AMERICA campaign:

Petal-Pushers Promotion � For 10 days beginning Sunday, Nov. 13, TBS will be using pedal-power to build visibility and tune-in for the new series. Teams of cyclists aboard oversized tricycles will cruise high-traffic venues in New York City and Philadelphia to distribute individually wrapped live daisies to consumers. Inside each package will be a two-sided card promoting both series tune-in and a special daisy discount available at 1800Flowers.com. The cycles will also be equipped with posters further advertising the series.

Daisy On Your Doorstep � Beginning Thursday, Dec. 1, TBS will literally be bringing a call to action to the doorsteps of 200,000 likely viewers by delivering live daisies in door hangers with tune-in to 50,000 households in Philadelphia, Milwaukee, Detroit and St.Louis. The zip codes that will be the focus of the effort represent areas with high-viewership of TBS�s female-skewing shows like Sex and the City.

A Big Apple Holiday Window with A Daisy Flair � From Barney�s to Macy�s, holiday-themed shop windows are one of the Big Apple�s most anticipated attractions. To continue the buzz for the new series, TBS is working with a team of holiday window designers to create a stylized DAISY-themed holiday window in the heart of the fashionable SoHo shopping district, at West Broadway and Houston Street. The debut of the attraction will be supported with a public relations effort to garner awareness and traffic at New York�s newest Christmas destination. The DAISY-themed window will be at the location from Monday, Nov. 21 to Monday, Dec. 26.

Crazy for Daisy Online Sweepstakes � Daily daisy trivia will be the subject of a month-long promotion at TBS.com beginning Monday, Nov. 28. The challenge rewards one daily prize of a Daisy Bouquet and one grand prize, A Year of Flowers, courtesy of partner, 1800Flowers.com.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series and specials, such as Daisy Does America and Earth To America!; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2005]  
S
M
T
W
T
F
S
  


· DAISY DOES AMERICA (TBS)





[04/12/21 - 08:59 AM]
The History(R) Channel Commemorates 20th Anniversary of the Tragic Events of September 11 with Four New Compelling Documentaries
Co-produced by The 9/11 Memorial & Museum, "Revealed: The Hunt for Bin Laden," will premiere on Sunday, May 2 on the 10th anniversary of the raid that found Osama bin Laden.

[04/12/21 - 08:59 AM]
HBO Drama Series "In Treatment," Starring Uzo Aduba, Returns May 23
The 24-episode season will air on HBO with two back-to-back, half-hour episodes each Sunday and Monday night.

[04/12/21 - 08:32 AM]
Cutting-Hedge Topiary Competition Series "Clipped" Available to Stream on discovery+ May 12
Hosted by actor Michael Urie, the six-episode series follows seven real life "Edward Scissorhands" who create breathtaking sculptures out of meticulously trimmed shrubbery, plants and flowers.

[04/12/21 - 07:12 AM]
Video: Apple TV+ Unveils Trailer for Critically Acclaimed Workplace Comedy, "Mythic Quest" Season Two
The first two episodes of the nine-episode second season will premiere globally on Friday, May 7 exclusively on Apple TV+, with new episodes premiering weekly, every Friday thereafter.

[04/12/21 - 06:44 AM]
Season Two of "War of the Worlds" Premieres on EPIX June 6
In the first season, an alien attack all but wiped out mankind, with just a handful of humans fighting to survive.

[04/12/21 - 06:01 AM]
Video: "Elite" Season 4 - Date Announcement - Netflix
"Elite," season 4, coming this June 18, only on Netflix.

[04/12/21 - 03:01 AM]
Video: "Fatma" - Official Trailer - Netflix
Reeling from tragedy, a nondescript house cleaner embarks on a murderous streak as she searches for her missing husband and reckons with old wounds.

[04/11/21 - 10:31 PM]
Video: "Searching for Sheela" - Official Trailer - Ma Anand Sheela - Netflix India
Journalists and fans await Ma Anand Sheela as the infamous former Rajneesh commune's spokesperson returns to India after decades for an interview tour.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 12:18 PM]
"Bering Sea Gold" Returns for Its Milestone 10th Year on April 30 with New Claims, Bigger Stakes and More Familiar Faces
Find out who's staking their claim in an all-new season premiering on Friday, April 30 at 9:00/8:00c on Discovery and streaming on discovery+.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/09/21 - 09:30 AM]
"The Price Is Right at Night" Welcomes "Kids Say the Darndest Things" Host Tiffany Haddish and Late Night Talk Show Host Lilly Singh To "Come on Down," April 21 and 28
Haddish will play for the "She Ready Foundation" which supports foster youth; while Singh will play for "Room to Read," the non-profit helping millions of kids in low-income communities.

[04/09/21 - 09:22 AM]
discovery+ Announces It Will Capture Egyptologist Dr. Zahi Hawass' Incredible Findings of 3,000-Year-Old Lost Golden City in Luxor
The incredible findings will air in an all-new special coming to discovery+.

[04/09/21 - 09:03 AM]
Video: Showtime(R) Releases First Look at Variety Series "Ziwe"
The series features interviews, musical numbers, guest stars, sketches and more - including unscripted and unpredictable interactions with everyday people.