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[11/18/05 - 12:00 AM]
UPN's "Top Model" Wins with Style, Beating All Competition at 8:00pm in Adults 18-34 and Women 18-34

[via press release from UPN]

UPN'S �TOP MODEL� WINS WITH STYLE, BEATING ALL COMPETITION AT 8:00PM IN ADULTS 18-34 AND WOMEN 18-34

TOP MODEL Climbs to Best Women 18-34 Rating of This Cycle

UPN Ranks Third From 8-10PM in Adults and Women 18-34

� "AMERICA'S NEXT TOP MODEL" WON THE 8-9PM HOUR IN ADULTS 18-34 (3.2/10) AND WOMEN 18-34 (5.1/14), BEATING ALL NETWORK COMPETITION.

� "TOP MODEL" RANKED SECOND IN THE HOUR AMONG WOMEN 18-49 (3.9/10), JUST 0.1 BEHIND ABC.

� "TOP MODEL" CLIMBED TO ITS BEST WOMEN 18-34 RATING OF THIS CYCLE.

� OVERALL, UPN RANKED THIRD FROM 8-10PM AMONG ADULTS 18-34 (2.3/7) AND WOMEN 18-34 (3.6/9), BEHIND ONLY ABC AND FOX.

� "TOP MODEL" OUTPERFORMED THE SAME NIGHT LAST YEAR (CYCLE 3 ON 11/17/04) BY:
14% in adults 18-34 (3.2/10)
4% in adults 18-49 (2.5/7)
13% in women 18-34 (5.1/14)
11% in women 18-49 (3.9/10)
6% in viewers (5.4mil)

� "VERONICA MARS" OUTPERFORMED "KEVIN HILL" ON THE SAME NIGHT LAST YEAR IN UPN'S TARGET DEMOS OF ADULTS 18-34 (1.5/4, +4%).

Source: Preliminary Nielsen Affiliate Based Ratings, 11/16/2005

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPN'S �TOP MODEL� WINS WITH STYLE, BEATING ALL COMPETITION AT 8:00PM IN ADULTS 18-34 AND WOMEN 18-34

TOP MODEL Matches UPN's Best Women 18-34 Rating in Time Period EVER

TOP MODEL Climbs to Best Adults 18-34 and Women 18-34 Ratings of This Cycle; Matches Cycle's Largest Audience

UPN Ranks Second From 8-10PM in Women 18-34 and Third in Adults 18-34

� "AMERICA'S NEXT TOP MODEL" WAS FIRST IN THE 8-9PM HOUR IN ADULTS 18-34 (3.3/10), WOMEN 18-34 (5.3/14), BEATING ALL NETWORK COMPETITION. "TOP MODEL" TIED FOR FIRST AMONG WOMEN 18-49 (4.0/10).

� "TOP MODEL" MATCHED UPN'S BEST WOMEN 18-34 RATING IN THE TIME PERIOD EVER.

� "TOP MODEL" CLIMBED TO ITS BEST ADULTS 18-34 AND WOMEN 18-34 RATINGS OF THIS CYCLE, AND MATCHED THIS CYCLE'S LARGEST AUDIENCE (5.5mil).

� OVERALL, UPN RANKED SECOND FROM 8-10PM WITH WOMEN 18-34 (3.7/10 � tie w/ FOX), BEHIND ONLY ABC. UPN RANKED THIRD IN ADULTS 18-34 (2.4/7), BEHIND ONLY ABC AND FOX.

� "TOP MODEL" OUTPERFORMED THE SAME NIGHT LAST YEAR (CYCLE 3 ON 11/17/04) BY:
18% in adults 18-34 (3.3/10)
8% in adults 18-49 (2.6/7)
18% in women 18-34 (5.3/14)
14% in women 18-49 (4.0/10)
8% in viewers (5.5mil)

� "VERONICA MARS" OUT-DELIVERED ITS SEASON AVERAGE IN WOMEN 18-49 (1.8/4) AND MATCHED ITS SEASON-TO-DATE PERFORMANCE AMONG ADULTS 18-34, ADULTS 18-49 AND WOMEN 18-34.

� "VERONICA MARS" OUTPERFORMED "KEVIN HILL" ON THE SAME NIGHT LAST YEAR IN UPN'S TARGET DEMOS OF ADULTS 18-34 (1.5/4, +7%).

Source: NTI, 11/16/2005





  [november 2005]  
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· AMERICA'S NEXT TOP MODEL (VH1)
· KEVIN HILL (UPN)
· VERONICA MARS (CW)





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