or


[11/21/05 - 12:00 AM]
Pepperidge Farm's 'Whims' Sponsors We's Royal Treatment Weekend

[via press release from WE: Women's Entertainment]

Pepperidge Farm's 'Whims' Sponsors WE's Royal Treatment Weekend

Weekend Dedicated to "Royals" Airs December 2 nd - December 4 th

Charles & Camilla: Whatever Love Means Premieres Saturday, Dec 3 rd

New York, NY, November 21, 2005 -WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Pepperidge Farm's 'Whims' has signed on to sponsor WE's Royal Treatment Weekend, three days of programming dedicated to the trials and tribulations of European aristocracy.

As part of the agreement, Pepperidge Farm's Whims will receive on-air and off-air presence through online interactive content on www.we.tv, and on the network through tagged tune-ins and billboards. WE has also created The Royal Treatment Sweepstakes, running from December 1st through December 31st, where one lucky WE viewer can win a "royal" holiday in London, complete with lavish meals, a shopping spree and private tour. Additionally, Pepperidge Farm's 'Whims' will also receive 30-second sweepstakes spots.

"This specially scheduled programming offers our sponsor a perfect opportunity to reach our key demographic of women who are the decision-makers in their home," said Arlene Manos, President, Rainbow National Network Advertising Sales. "American women can not seem to get enough of the royal family, and we are pleased to provide our viewers with this special weekend of programming to satisfy their desire to get up close to the monarchy."

One of the highlights to be featured from the weekend movie marathon, running December 2 through December 4, will be the premiere of the original movie "Charles & Camilla: Whatever Love Means,"; on Saturday, December 3. It's a WE original co-production with Granada International that profiles the love affair of British heir Prince Charles and his new bride, Mrs. Camilla Parker Bowles. Other programming includes: "Diana: Her True Story", "Royal Families of the World," "Harry: The Mysterious Prince" and "Fergie & Andrew: Behind the Palace Doors.

WE has experienced past ratings success with royal-themed programming. WE's live coverage of the royal wedding day included the one-hour special "Charles and Camilla's Wedding Day," which was the network's highest-rated special to date. In addition, WE's original special "Young Sexy & Royal" posted ratings +33% higher than the prime average for the network during the same time period.

About WE: Women's Entertainment WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [november 2005]  
S
M
T
W
T
F
S
  


· BRIDEZILLAS (WE)
· CHARLES & CAMILLA: WHATEVER LOVE MEANS (WE)











[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 01:40 PM]
Hulu's "The Hotwives of Las Vegas" Cast Announced
The second season is set to premiere exclusively on Hulu and Hulu Plus with episodes to stream weekly starting on Tuesday, August 18.

[05/21/15 - 01:01 PM]
Video: Watch Your Pack! MTV's "Teen Wolf" Season Five Trailer Has Arrived!
Look for the special two night premiere on Monday, June 29 and Tuesday, June 30.

[05/21/15 - 11:21 AM]
The World Premiere of "Jeff Ross Roasts Criminals: Live at Brazos County Jail" Debuts June 13 at 11 p.m. ET/PT on Comedy Central
For fans that can't wait for Ross' new material, the special will be available on June 13 on CC: Stand-Up Direct.

[05/21/15 - 11:04 AM]
Special Companion Piece Editions of "Extreme Weight Loss" -- "Love Can't Weight" -- To Premiere June 23 on ABC
David Tutera, Rocco DiSpirito and "Duff" Goldman will guest star as part of the couple's "Wedding Dream Team."

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 10:12 AM]
TLC Signs on for a New Season of "Our Little Family"
The network ordered eight hour-long episodes and a one-hour special with the family answering behind-the-scenes questions, slated to premiere in September 2015.

[05/21/15 - 09:14 AM]
HGTV and DIY Network Renew Five Series
The former's "Island Life" and "Island Hunters" and the latter's "Texas Flip and Move," "Garage Gold" and "Building Alaska" are all due back.

[05/21/15 - 09:02 AM]
USA Network to Air Academy Award(R)-Winning Film "Born on the Fourth of July" with an Introduction by Academy Award-Nominated Actor Tom Cruise
In commemoration of Memorial Day, the groundbreaking film will air on USA Network, Saturday, May 23 at 7/6c and feature a special, new introduction from lead actor Tom Cruise.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:24 AM]
Fan-Driven Programming Marathon & Twitter Party Planned for "Fixer Upper" on Memorial Day Weekend
In addition, fans of the series can live tweet with stars Chip and Joanna Gaines from 7 p. m. to 8 p.m. ET/PT using #FixerUpper.