or


[11/21/05 - 12:00 AM]
Pepperidge Farm's 'Whims' Sponsors We's Royal Treatment Weekend

[via press release from WE: Women's Entertainment]

Pepperidge Farm's 'Whims' Sponsors WE's Royal Treatment Weekend

Weekend Dedicated to "Royals" Airs December 2 nd - December 4 th

Charles & Camilla: Whatever Love Means Premieres Saturday, Dec 3 rd

New York, NY, November 21, 2005 -WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Pepperidge Farm's 'Whims' has signed on to sponsor WE's Royal Treatment Weekend, three days of programming dedicated to the trials and tribulations of European aristocracy.

As part of the agreement, Pepperidge Farm's Whims will receive on-air and off-air presence through online interactive content on www.we.tv, and on the network through tagged tune-ins and billboards. WE has also created The Royal Treatment Sweepstakes, running from December 1st through December 31st, where one lucky WE viewer can win a "royal" holiday in London, complete with lavish meals, a shopping spree and private tour. Additionally, Pepperidge Farm's 'Whims' will also receive 30-second sweepstakes spots.

"This specially scheduled programming offers our sponsor a perfect opportunity to reach our key demographic of women who are the decision-makers in their home," said Arlene Manos, President, Rainbow National Network Advertising Sales. "American women can not seem to get enough of the royal family, and we are pleased to provide our viewers with this special weekend of programming to satisfy their desire to get up close to the monarchy."

One of the highlights to be featured from the weekend movie marathon, running December 2 through December 4, will be the premiere of the original movie "Charles & Camilla: Whatever Love Means,"; on Saturday, December 3. It's a WE original co-production with Granada International that profiles the love affair of British heir Prince Charles and his new bride, Mrs. Camilla Parker Bowles. Other programming includes: "Diana: Her True Story", "Royal Families of the World," "Harry: The Mysterious Prince" and "Fergie & Andrew: Behind the Palace Doors.

WE has experienced past ratings success with royal-themed programming. WE's live coverage of the royal wedding day included the one-hour special "Charles and Camilla's Wedding Day," which was the network's highest-rated special to date. In addition, WE's original special "Young Sexy & Royal" posted ratings +33% higher than the prime average for the network during the same time period.

About WE: Women's Entertainment WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [november 2005]  
S
M
T
W
T
F
S
  


· BRIDEZILLAS (WE)
· CHARLES & CAMILLA: WHATEVER LOVE MEANS (WE)





[07/27/16 - 10:02 AM]
Starz Developing "Peep Show" Series Based on UK Comedy Created by Sam Bain and Jesse Armstrong
With the original series having aired its ninth and final season for Channel 4 in the UK, series creators Sam Bain and Jesse Armstrong will be consulting producers on the US adaptation.

[07/27/16 - 09:35 AM]
Video: Crackle Releases Extended Trailer and Key Art from Its New Scripted Original Series, "StartUp," Starring Martin Freeman, Adam Brody, Edi Gathegi and Otmara Marrero
Launching Tuesday, September 6, the series is set amongst the unconstrained, yet opportunistic streets of Miami and weaves a complex and exciting narrative, focusing on the high-stakes struggle of what one will do to reach ultimate success.

[07/27/16 - 09:19 AM]
The Wild, Wild West Meets Its Match with Animal Planet's "North Woods Law: Washington State"
The series, formerly known as "Rugged Justice," returns Thursday, August 25 at 10:00/9:00c.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/27/16 - 08:06 AM]
Smithsonian Channel Celebrates National Parks 100th on August 28
The one-hour special tells the story of how this radical idea evolved into an enduring mission shaped by the creativity, resourcefulness and passion of individual Americans.

[07/27/16 - 06:01 AM]
CMT Announces Season Two Pickup of Hit Comedy "Still the King"
The one-hour season finale airs Sunday, August 14 at 9:00/8:00c.

[07/26/16 - 11:04 AM]
AMC's Revolutionary War Drama "Turn: Washington's Spies" to Conclude with Fourth and Final Season
The network also announced executive producer and showrunner, Craig Silverstein, has renewed his overall development deal.

[07/26/16 - 10:37 AM]
"Girl in the Box," The Disturbing True Story of a Woman Held Captive for Seven Years, Premieres September 10 on Lifetime, Starring Addison Timlin, Zane Holtz and Zelda Williams
Immediately following the premiere of the film, the two-part special "Colleen Stan: The Girl in the Box," which documents the real-life story of Colleen Stan, will air at 10:00/9:00c.

[07/26/16 - 10:03 AM]
Hulu Announces New Original Special From Emmy(R)-Nominated Triumph the Insult Comic Dog
The new Hulu Original, in association with Funny Or Die, will become available to stream to Hulu subscribers on August 11.

[07/26/16 - 10:01 AM]
Spike Greenlights New Game Show, "Caraoke Showdown," Hosted by Craig Robinson
"Caraoke Showdown" will tape in Los Angeles and New York this summer and debut on Spike in 2017.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/26/16 - 08:15 AM]
"Roast Battle" Adds Judd Apatow, Whoopi Goldberg, Kevin Hart and Seth Rogen to All-Star Panel of Judges
They'll join the previously announced Anthony Jeselnik, Jimmy Kimmel, Sarah Silverman and David Spade.

[07/26/16 - 07:18 AM]
Let the Battle Begin on Season Eight of "Ink Master" Premiering Tuesday, August 23 at 10PM ET/PT
This season, judges - and now, mentors - Oliver Peck and Chris Nuñez will pick their own teams of tattoo artists as the contestants battle it out in permanent ink for a $100,000 grand prize.

[07/26/16 - 06:14 AM]
Netflix and John Wells Productions Team Up to Tell the Definitive Story Behind The Panama Papers
The project aims to tell the definitive story behind the two journalists who cracked open an unprecedented torrent of lies, diversions and information that revealed how the wealthy hid billions of dollars offshore through a little known law firm in Panama.

[07/25/16 - 05:49 PM]
Five Episodes of HGTV's "Flip or Flop" Will Showcase Spectacular Backyard Transformations
The special episodes will premiere Thursday, August 25 through Thursday, September 22.