or


[11/28/05 - 12:00 AM]
Candidates, Start Your Engines! on NBC's "The Apprentice: Martha Stewart"

[via press release from NBC]

CANDIDATES, START YOUR ENGINES! ON NBC'S "THE APPRENTICE: MARTHA STEWART"

CANDIDATES, START YOUR ENGINES! ON NBC'S "THE APPRENTICE: MARTHA STEWART" WEDNESDAY, NOVEMBER 30, 9-10 PM ET/PT

NEW YORK - November 28, 2005 - Candidates get behind the wheel to promote a new car from Buick on NBC's "The Apprentice: Martha Stewart" (November 30, 9-10 pm ET). Candidate Jim gets candid about his strategy to win, self-proclaiming, "Jim is a mastermind of strategy...Jim is a master of this game," he says.

In this week's task, each team is given $65,000 to design an original visual launch campaign to highlight and promote Buick's new 2006 Lucerne in showrooms and dealerships. The team with the best display as judged by GM executives, wins. "I hope you put as much work into your showrooms as I do into my gardens," says Martha Stewart. One team changes gears halfway through the project while the other team can't stop arguing amongst themselves. The winners are greeted to dinner with top executives at Martha Stewart Living Omnimedia while the losers face a crash landing in the conference room.

"Buick's partnership with Martha Stewart to introduce the luxurious Lucerne reaches those consumers interested in upscale brands who might otherwise be unaware of the Lucerne's potential," said Margaret Brooks, Buick marketing director. "By joining these two powerful brands it gives us a new opportunity to reach this ever-changing customer whose interests and tastes are as diverse as the people who view her programs."

About Lucerne
Built "Beyond Precision," the Lucerne is Buick's third new vehicle in just over a year, following the LaCrosse midsize sedan and Terraza crossover sport-van.

Lucerne offers an array of options, including a V-8 or V-6 power, three trim levels - the well-equipped CX, elegantly appointed CXL or the luxurious, performance-oriented CXS model. Standard on every Lucerne are OnStar, QuietTuning - Buick's exclusive process to eliminate unwanted cabin noise - and a four-year/50,000 mile warranty. The sedan has a base manufacturer's suggest retail price (MSRPs) ranging from $26,990 to $35,990.

Lucerne is engineered to meet a wide variety of customer preferences and compete across a wide range of domestic and import entries in the premium midsize and luxury segments.

More information about Lucerne and the entire Buick line-up is available for media at http://media.gm.com and for consumers at www.buick.com.

"MATCHSTICK" (Creatives): Ryan, Leslie, Marcela

"PRIMARIUS" (Corporate): Bethenny, Jim, Dawna

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [november 2005]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE: MARTHA STEWART (NBC)









[03/31/15 - 02:09 PM]
"House of Lies" Renewed for a Fifth Season On Showtime(R)
"When you have a gifted acting ensemble led by Don Cheadle and smart, acerbic writing led by showrunner Matthew Carnahan you expect something special, and "House of Lies" delivers for us each season," said Gary Levine.

[03/31/15 - 01:48 PM]
E!'s "The Grace Helbig Show" Reveals First Episode Guests Aisha Tyler, Mamrie Hart and DJ Flula
Join Grace as she geeks out with friends, fans and special guests over all things pop culture.

[03/31/15 - 01:15 PM]
HGTV Delivers Record-Breaking Ratings in First Quarter 2015
HGTV spins the numbers for the quarter to date.

[03/31/15 - 01:11 PM]
History(R) Announces Development of Scripted Series "The Boys of '67"
Award-winning screenwriter Jeb Stuart will pen and executive produce the series based on the book of the same name by noted historian Andrew Wiest.

[03/31/15 - 01:02 PM]
Turner Broadcasting's TBS and Adult Swim Score Top 5 Primetime Rankings Among Adults 18-34 and Adults 18-49 in Primetime
Turner further spins the numbers for the week of March 9-15.

[03/31/15 - 12:52 PM]
Disney Channel Is 1Q15's #1 Total Day Cable Network in Total Viewers and Kids 6-11; 24-Hour Disney Junior Channel Soars to Record Quarterly Highs
Disney Channel spins the numbers for the quarter to date.

[03/31/15 - 12:51 PM]
Disney XD Delivers #1 Quarter of All Time in Total Viewers and Target Demographics
Disney XD spins the numbers for the quarter to date.

[03/31/15 - 12:29 PM]
NASCAR Sprint Cup Race From Martinsville Sets FOX Sports 1 Audience Mark
FOX Sports spins the numbers for Sunday, March 29.

[03/31/15 - 12:00 PM]
FX Orders Fourth Season of "The Americans"
Four episodes remain in the current season, which will conclude with the season finale on April 22.

[03/31/15 - 10:55 AM]
Jeff Fahey Joins the Cast of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
Fahey has been cast in the role of "Uncle Eddie Cruickshank," the man who raised The Gecko Brothers after their father died in a fire.

[03/31/15 - 10:11 AM]
Discovery Channel Unveils 2015-2016 Upfront Slate
"Discovery Channel is going from strength to strength this coming year," said Rich Ross. "We're adding new documentaries, scripted series and themed programming to a strong lineup of new unscripted series."

[03/31/15 - 10:10 AM]
TLC Fills Out 2015-2016 Slate Of Programming with Style, Unique Families, And Life's Most Important Moments
This mix of authentic real people, compelling transformation, and larger-than-life stories will drive the network forward in the coming year.

[03/31/15 - 10:09 AM]
Science Channel's 2015-2016 Upfront Programming Slate Breaks Boundaries
The passion, curiosity and bold questions that define the brand are all featured in Science Channel's provocative lineup of exciting shows.

[03/31/15 - 10:09 AM]
Lifetime(R)'s Hit Series, "Devious Maids" From Executive Producers Marc Cherry and Eva Longoria, Returns for Third Season on June 1st
The series moves to Monday nights at 9:00/8:00c leading into the new series "UnREAL" at 10:00/9:00c.

[03/31/15 - 10:08 AM]
Velocity Adds Horse Power to Record Ratings Growth with 2015-16 Upfront Slate
Velocity's 2015-16 programming slate of 12 top returning franchises and several new series look to strengthen ratings with more than 220 premiere hours.