[11/28/05 - 12:00 AM]
Candidates, Start Your Engines! on NBC's "The Apprentice: Martha Stewart"

[via press release from NBC]



NEW YORK - November 28, 2005 - Candidates get behind the wheel to promote a new car from Buick on NBC's "The Apprentice: Martha Stewart" (November 30, 9-10 pm ET). Candidate Jim gets candid about his strategy to win, self-proclaiming, "Jim is a mastermind of strategy...Jim is a master of this game," he says.

In this week's task, each team is given $65,000 to design an original visual launch campaign to highlight and promote Buick's new 2006 Lucerne in showrooms and dealerships. The team with the best display as judged by GM executives, wins. "I hope you put as much work into your showrooms as I do into my gardens," says Martha Stewart. One team changes gears halfway through the project while the other team can't stop arguing amongst themselves. The winners are greeted to dinner with top executives at Martha Stewart Living Omnimedia while the losers face a crash landing in the conference room.

"Buick's partnership with Martha Stewart to introduce the luxurious Lucerne reaches those consumers interested in upscale brands who might otherwise be unaware of the Lucerne's potential," said Margaret Brooks, Buick marketing director. "By joining these two powerful brands it gives us a new opportunity to reach this ever-changing customer whose interests and tastes are as diverse as the people who view her programs."

About Lucerne
Built "Beyond Precision," the Lucerne is Buick's third new vehicle in just over a year, following the LaCrosse midsize sedan and Terraza crossover sport-van.

Lucerne offers an array of options, including a V-8 or V-6 power, three trim levels - the well-equipped CX, elegantly appointed CXL or the luxurious, performance-oriented CXS model. Standard on every Lucerne are OnStar, QuietTuning - Buick's exclusive process to eliminate unwanted cabin noise - and a four-year/50,000 mile warranty. The sedan has a base manufacturer's suggest retail price (MSRPs) ranging from $26,990 to $35,990.

Lucerne is engineered to meet a wide variety of customer preferences and compete across a wide range of domestic and import entries in the premium midsize and luxury segments.

More information about Lucerne and the entire Buick line-up is available for media at http://media.gm.com and for consumers at www.buick.com.

"MATCHSTICK" (Creatives): Ryan, Leslie, Marcela

"PRIMARIUS" (Corporate): Bethenny, Jim, Dawna

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

  [november 2005]  


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