[11/29/05 - 12:00 AM]
According to New Lifetime Television Poll, Women Would Rather Kiss Brad Pitt Than Vince Vaughn Under the Mistletoe, While Bruce Willis Is Preferred Over Ashton Kutcher

[via press release from Lifetime]

According To New Lifetime Television Poll, Women Would Rather Kiss Brad Pitt Than Vince Vaughn Under The Mistletoe, While Bruce Willis Is Preferred Over Ashton Kutcher

Women Prefer More Money and Time Alone Than More Sex in 2006

-- 69% of Women Prefer a Romantic Dinner with Significant Other to Receiving IPOD As Gift --

NEW YORK, Nov. 29 -- According to a new Lifetime Television poll Every Day's a Holiday*, by nearly four to one (78% vs. 22%) American women would rather kiss Brad Pitt than Vince Vaughn under the mistletoe. And on the issue of the Two Mr. Demi Moores (past and present), 68% of women would prefer smooching with Bruce Willis instead of Ashton Kutcher, though Ashton is favored by women 18-34 (56% vs. 44%), while women 35 and older (as in Demi's age group) overwhelmingly (81% vs. 19%) choose Bruce.

The poll shows women agree with Katie Holmes's choice of mates with 75% of women opting for Tom Cruise alone in the doorway instead of Chris Klein ("American Pie") while, when it comes to necking with a Wilson Boy, 53% picked Owen ("Wedding Crashers") with 47% taking Luke ("The Family Stone").

As for what women would like more of in 2006, while the majority (58%) wants more money, a very substantial 36% say what they want most is more time for them. Only 6% admitted they want more sex.

The poll coincides with Lifetime's third annual Every Day's a Holiday movie festival of 34 holiday-themed films, featuring a galaxy of stars such as Penelope Cruz, Susan Sarandon, Alan Arkin, Patricia Heaton, Paul Walker, Mark Ruffalo and David James Elliott.

The movie extravaganza, which last year averaged 2.2 million viewers each night, runs weeknights at 7-9PM (ET/PT) and 9-11PM (ET/PT), from November 28 through December 23.

As well, lifetimetv.com showcases a special Every Day's a Holiday page featuring a trivia game where players can watch short clips of a Lifetime movie video and then answer related questions. Also as part of the network's holiday festivities, visitors to the web site can enter a sweepstakes with the prize a trip to a Bon Jovi concert, plus backstage passes.

Women told Lifetime that this holiday season they'd rather have a romantic dinner (69%) with their significant other than receive an IPOD (27%) -- despite the portable music player's growing popularity -- though 58% surveyed would prefer a day-long shopping spree over an "intimate night with the man of their dreams" (38%).

Yet, take heart, because an evening with Mr. Right still won out over getting "bling" (60% vs. 32%) or devouring a sumptuous fruit cake (79% vs. 15%).

Since a vast majority (85%) view themselves more as Santa than Scrooge during the holidays, gifts, re-gifting and who will get either played a large role in the survey.

A third (32%) of women acknowledged they've re-gifted a holiday present they didn't want; nearly half (45%) suspected that someone regifted them.

When women make their list and check it twice, it's more likely their pet's name will be there than their boss! Among women who own pets, 55% plan on buying a gift for the non-human member of the households compared to only 41% planning to give something to their boss. Some of those who say they won't be buying a gift for their boss this year say it's because they simply don't like them.

Women were also asked that, if Lifetime's comedy series characters were to come alive, who would give the best gifts. For "The Golden Girls" - celebrating its 20th anniversary this year - 33% selected Rose, followed closely behind by Blanche with 32% and Dorothy at 24%. Only 1 in 10 wanted Sophia as their secret Santa.

For "Will & Grace," which joined the Lifetime schedule this fall, Will was cited by 50% of those polled, with Grace coming in at 26%, Karen at 16% (despite all her money!) and Jack a mere 8%.

A clear majority (65%) find the holidays one of "the most fun times of the year" (although 26% find it one of the most stressful). A preponderance of women (81%) plan on staying home for the holidays with their immediate family although ex-spouses and in-laws should not expect an invitation since one- third of women said those were the last people they would want to spend the holidays with.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves more than 89 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in 49 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

* The survey was administered by ICR among a nationally representative sample of 506 women age 18+, November, 2005

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com

  [november 2005]  


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