THE WB THURSDAY HAS A NOVEMBER TO REMEMBER
Burbank, CA December 1, 2005
NETWORK SCORES NEW ALL-TIME THURSDAY RECORDS FOR ANY SWEEPS PERIOD IN MEN 18-34 AND MEN 18-49
TOP-RANKED �SMALLVILLE� SETS NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB IN DURING ANY SWEEPS PERIOD AMONG ADULTS 18-34, ADULTS 18-49, MEN 18-34, MEN 12-34, MEN 18-49 AND TOTAL VIEWERS WHILE ACHIEVING THE NETWORK RECORD IN PERSONS 12-34
THE WB ACHIEVES INDUSTRY-LEADING YEAR-TO-YEAR GAINS FOR THURSDAY NIGHT DURING NOVEMBER
The WB's Thursday lineup, which has been acknowledged as the best scheduling move by any network, added to its long list of season-long accomplishments during the November sweep by chalking up a RECORD-BREAKING ratings period.
The new-and-improved Thursday lineup of SMALLVILLE and EVERWOOD set NEW ALL-TIME WB NETWORK THURSDAY NIGHT RECORDS FOR ANY SWEEPS PERIOD in men 18-34 (1.7/6) and men 18-49 (1.5/4).
SMALLVILLE, which has smashed several network records this season, continued its string in November as it notched ALL-TIME SWEEPS RECORDS for The WB in its time period among adults 18-34, adults 18-49, men 18-34, men 12-34, men 18-49 and total viewers. SMALLVILLE also equaled the all-time sweeps record for its time period in persons 12-34 (2.2/7).
Year-to-year, The WB Thursday scored the greatest gains on the night of any network compared to the previous November*. In fact, The WB was the only network on television to achieve across-the-board gains compared to November 2004. The WB Thursday, which placed #3 on television among men 18-34 (2.1/7) and men 12-34 (2.1/7) was up significantly in every key demos including +67% in adults 18-34 (2.0/6), +67% in persons 12-34 (2.0/6), +90% in adults 18-49 (1.9/5) and +88% in total viewers (4.7 million).
SMALLVILLE continues to bring incredible growth to the time period and ranks strongly in one of the toughest hours on television. SMALLVILLE ranked #1 in the time period for the sweep in 18-34 (3.3/11), men 12-34 (3.2/11) and male teens (3.0/10) against competition that includes Survivor on CBS, The O.C. on FOX, Joey and Will & Grace on NBC, Alias on ABC and Everybody Hates Chris on UPN. The super drama ranked #2 in the hour among men 18-49 (2.8/8) and finished #3 among persons 12-34 (2.7/8).
SMALLVILLE has improved the time period significantly for The WB, including gains of +111% in total viewers (5.6 million), +125% in persons 12-34, +145% in adults 18-34 (2.7/8) and +118% in adults 18-49 (2.4/6). The show also added nearly half a million total viewers over last November's Wednesday delivery.
EVERWOOD also improved the time period sharply over November 2004. The family drama was up by +62% versus year ago time period in total viewers (3.8 million), up +30% in adults 18-49 (1.3/3), up +42% in women 18-49 (1.7/4), up +36% in teens (1.9/6), up +22% in female teens (2.2/7), up +8% in persons 12-34 (1.4/4) and up +11% in men 12-34 (1.0/3).