or


[12/02/05 - 12:00 AM]
In First Ever Stunt Promotion, CBS to Devote All On-Air Promos During This Weekend's Army/Navy Game to New CBS Primetime Drama "The Unit"

[via press release from CBS]

IN FIRST EVER STUNT PROMOTION, CBS TO DEVOTE ALL ON-AIR PROMOS DURING THIS WEEKEND'S ARMY/NAVY GAME TO NEW CBS PRIMETIME DRAMA "THE UNIT"

For the first time ever in a sports broadcast, CBS will kick off a stunt promotion -- devoting all of its on-air promotion during this weekend's Army/Navy game to the new midseason military drama THE UNIT. The series, which will premiere early next year, chronicles the lives of an elite military forces unit and their families.

"We've found the perfect venue to promote this highly anticipated new military drama by featuring all of the CBS promotional spots of THE UNIT during the Army/Navy game," commented George Schweitzer, President of the CBS Marketing Group. "The Army/Navy game attracts millions of servicemen and their families as well as veterans, and this is a great way to reach our target audience in advance of the series launch."

The eleven on-air promos, which vary in length from10, 30 and 60 seconds, will offer a variety of previews from the new drama series.

THE UNIT stars Dennis Haysbert, Scott Foley, Robert Patrick, Regina Taylor, Max Martini, Michael Irby, Demore Barnes, Abby Brammell and Audrey Marie Anderson in an action drama that follows a covert team of Special Forces operatives as they risk their lives on undercover missions around the world, while their families maintain the home front, protecting their husband's secrets.

THE UNIT is produced by Twentieth Century Fox Television. David Mamet and Shawn Ryan are executive producers.





  [december 2005]  
S
M
T
W
T
F
S
    


· UNIT, THE (CBS)









[12/28/14 - 07:20 PM]
NBC to Televise Steelers' AFC Wild Card Game This Sat., Jan. 3 in Primetime & AFC Divisional at New England on Sat., Jan. 10 at 4:30 PM ET
The schedule will be finalized after the conclusion of tonight's Cincinnati Bengals at Pittsburgh Steelers game on NBC.

[12/28/14 - 09:41 AM]
Saturday's Broadcast Ratings: "20/20" Paves the Way for ABC Demo Victory
The Alphabet's newsmagazine leads the night among adults 18-49.

[12/28/14 - 09:34 AM]
Rebroadcast of "SNL" with Host Jimmy Fallon Equals Its Highest 18-49 Rating for a Saturday 10 p.m. Encore Since Premiere Week
NBC spins the numbers for Saturday, December 27.

[12/27/14 - 08:50 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
"Dateline NBC" and 20/20" lead their respective networks in both categories.

[12/27/14 - 08:36 AM]
"Dateline NBC" Delivers the Biggest Overall Audience of the Night on the Big 4
NBC spins the numbers for Friday, December 26.

[12/26/14 - 09:14 AM]
Thursday's Broadcast Ratings: "Grinch" Steals Christmas for ABC
The Alphabet is the top draw in both total viewers and adults 18-49 last night.

[12/26/14 - 08:42 AM]
Encore of "Christmas in Rockefeller Center" Grows from Its First Half-Hour to Its Second, Despite the 10 p.m. hour, in Adults 18-49 and Total Viewers
NBC spins the numbers for Thursday, December 25.

[12/26/14 - 08:28 AM]
ABC Wins Christmas Prime with "The Grinch" Hitting a 5-Year High
ABC spins the numbers for Thursday, December 25.

[12/26/14 - 07:54 AM]
NBA on ABC: Cavaliers-Heat Christmas Showdown Up 12 Percent with Strong 5.5 Overnight Rating
ESPN spins the ABC numbers for Thursday, December 25.

[12/26/14 - 07:39 AM]
"Colin's Cartoons Special" on December 27 to Feature Best Cartoons of 2014
"Colin's Football Show," which showcases the host's unique take on college and professional football, airs Sundays at 9 a.m. on ESPN2 during the football season.

[12/25/14 - 10:36 AM]
Wednesday's Broadcast Ratings: NBC Wins Christmas Eve with "It's a Wonderful Life"
The Peacock leads the night in both total viewers and adults 18-49.

[12/25/14 - 10:34 AM]
NBC's 38th Primetime Telecast of "It's a Wonderful Life" Wins the Night Among the Big 4 in 18-49, Total Viewers and All Other Key Demos
NBC spins the numbers for Wednesday, December 24.

[12/24/14 - 08:50 AM]
"One Direction: The TV Special" Scores a Four-Week High for NBC in Its Slot in Teens 12-17
NBC spins the numbers for Tuesday, December 23.

[12/24/14 - 08:39 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with Holiday Specials, "The Year"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[12/24/14 - 08:26 AM]
ABC Wins Tuesday in Adults 18-49 with Animated Specials and "The Year"
ABC spins the numbers for Tuesday, December 23.