[12/05/05 - 12:00 AM]
ABC Family Partners with Coca-Cola in a Co-Branded, On-Air and Interactive Campaign for ABC Family's '25 Days of Christmas'

[via press release from ABC Family]


Burbank, CA (Dec. 5, 2005) � ABC Family is partnering with Coca-Cola in a co-branded, on-air and interactive promotion to ring in the holiday season.

The Coca-Cola Polar Bears will make their first appearance on ABC Family in a co-branded promotional spot that will air throughout ABC Family's branded holiday event "25 Days of Christmas." The spot will integrate the Coca-Cola Bears creative with the 25 Days of Christmas branding.

In addition, Coca-Cola will be a major sponsor on ABC Family's 25 Days of Christmas website, www.abcfamily.com. Viewers will be able to download co-branded holiday items including Christmas Cards, screensavers, wallpaper and a programming calendar featuring the Coca-Cola Polar Bears along with ABC Family's 25 Days characters.

�We're thrilled about this partnership with Coca-Cola,� said Mark Rejtig, SVP National Ad Sales, ABC Family. "The Coca-Cola Polar Bears are a perfect fit for our branded event - both are beloved holiday favorites that consumers and viewers look forward to year after year."

�The Coca-Cola Polar Bears have become a holiday tradition that families anticipate each year,� said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America. �While the bears always amuse with their Arctic adventures, they also remind people to come together and share the magic of the season and the spirit of generosity.�

Distributed in over 88 million homes, ABC Family features original movies, series and specials. Programming about today's families � with all of their diversity, dysfunction, humor and passion. Real stories. Real families. Real heart.

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.

  [december 2005]  

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