or


[12/05/05 - 12:00 AM]
Kellogg and Cartoon Network Honored by Promo Magazine with Pro Awards for Outstanding Partnership

[via press release from Cartoon Network]

Kellogg and Cartoon Network Honored by PROMO Magazine with PRO Awards for Outstanding Partnership

Award-Winning Promotion Created by Draft Chicago Takes Top Accolades

Kellogg, in a partnership with Cartoon Network, was honored with a first and third place PRO Award for their "Toon Tour of Mysteries" promotion at the 15th annual PRO Awards Gala Ceremony and Dinner, presented by PROMO Magazine. The campaign received top honors in the best sponsorship or tie-in category, and third place in the best campaign generating brand volume category. The promotion, created by Draft Chicago, Kellogg's promotional marketing agency of record, aimed to increase cereal and morning foods sales, drive display at the retail level and deliver a meaningful, branded experience to the consumer. The campaign was promoted on more then 75 million Kellogg�s brand packages and featured five unique interactive DVD-ROMs featuring Cartoon Network characters.

�We have partnered with Kellogg�s for several consecutive years of high profile back-to-school promotions, always with the goal of raising the bar for creativity and consumer value,� said Phyllis Ehrlich, senior vice president of promotions marketing, Cartoon Network Sales & Marketing. �Kellogg�s truly believes in the collaborative process which is a key reason why they are so successful in their promotional efforts. They are a terrific partner and we�re thrilled they have been recognized for their outstanding achievement this year.�

Timed with the 2004 back-to-school season, the Kellogg �Toon Tour of Mysteries� promotion leveraged high-profile, kid-centric properties to deliver an interactive experience that entertained and challenged the consumers� problem-solving abilities, rewarding them for participating. A series of five unique interactive DVD-ROMs were found in more than 2.5 million cereal and morning foods packages. With Scooby Doo as the master of ceremonies, many of Cartoon Network�s top properties, including The Powerpuff Girls, Johnny Bravo and Dexter's Laboratory, were included on the 75+ million brand packages touting the promotion.

Fun-filled offers were spread across the entire Kellogg�s portfolio and communicated via key consumer touch points including packaging, POS, online, on-air and direct mail. The program exceeded sales and merchandising expectations and offered the consumer a memorable Kellogg�s experience.

The promotion proved successful across every consumer touch point, with sales exceeding expectations and incremental dollar sales increasing by 38%. In addition, incremental sales volume also exceeded expectations, up 52%, while retail orders for POS materials doubled in 2004 vs. 2003.

About Cartoon Network

Cartoon Network, currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world�s largest cartoon library, Cartoon Network showcases unique original ventures such as Camp Lazlo, Codename: Kids Next Door, Hi Hi Puffy AmiYumi, The Powerpuff Girls, Dexter�s Laboratory, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, a late night service of animation for grown-ups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable�s highest-rated networks. Cartoon Network�s website is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About Kellogg

With 2005 sales of nearly $10 billion, Kellogg Company is the world�s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company�s brands include Kellogg�s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr�s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg�s web site at .

About Draft

Founded in 1978, Draft has built a global, behavior-based, communications industry powerhouse that earned the highest rating (five out of five stars) in Advertising Age�s 2005 Agency Review. Draft�s global network spans The Americas, Europe and Asia/Pacific. It is a valued marketing partner for such clients as Aventis Pharmaceuticals, Computer Associates, CVS/pharmacy, Hewlett-Packard, Kellogg, Procter & Gamble, the United States Postal Service and Verizon, among others.

In line with its unique global positioning � The Science Behind The Success� � Draft combines more than 27 years of consumer insights with its proprietary Behavior Path Marketing� process to create seamless marketing communications programs that deliver measurable results across all media. Its primary integrated services encompass direct, retail, promotions, and interactive marketing. Draft (www.draftworldwide.com) is a member of the Interpublic Group of Companies (NYSE: IPG).





  [december 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.