[12/06/05 - 12:00 AM]
Adult Swim Sweeps Weekly Total Day Delivery of Key Young Adult Demos

[via press release from Cartoon Network]

Adult Swim Sweeps Weekly Total Day Delivery of Key Young Adult Demos

Late Night Service Also Ranks #7 for Total Day Delivery of Adults 18-49

For 36 straight weeks, Adult Swim claims the #1 ranking for ad-supported basic cable delivery of adults 18-24 and men 18-24, as well as #1 in delivery of adults 18-34 and men 18-34 for 32 of the last 36 weeks, according to Nielsen Media Research. Adult Swim also charted eight of the top 50 programs of the week among adults 18-34 on ad-supported basic cable. Additionally, the late-night service also earned the #7 ranking among all basic cable networks for delivery of adults 18-49.

Highlights of Adult Swim�s performance include the following:

ADULT SWIM (Monday-Thursday and Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 363,000 viewers, with a 0.5 rating

- Adults 18-24 delivery totaled 206,000 viewers, with a 0.7 rating

- Men 18-34 delivery totaled 247,000 viewers, with a 0.7 rating

- Men 18-24 delivery totaled 135,000 viewers, and a 1.0 rating

- Adults 18-49 delivery totaled 487,000 viewers, with a 0.4 rating

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 11/28/05-12/4/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [december 2005]  

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