[12/06/05 - 12:00 AM]
Hallmark Channel's Original Holiday Movie, 'Loves Long Journey,' Becomes Most-Watched Telecast in Network's History

[via press release from The Hallmark Channel]


Original Movie Wins Time Period and Top Cable Movie Spot on December 3

Proving once again that Hallmark Channel dominates the holidays with its annual array of original movies, the premiere of �Loves Long Journey,� Saturday, December 3 (9-11 pm, ET/PT), scored an outstanding 3.0 household rating, making it the mostwatched telecast in the network�s 4+ year history. This marks the premiere as the highest rated ad-supported cable movie of the day, the 2nd highest rated ad-supported cable movie of the week and the 4th highest rated ad-supported cable telecast of the day.

�Loves Long Journey� ranked #1 in the time period for HH rating (3.0) and P2+ rating (1.6), and tied for #1 in W25-54 rating (1.8). It also ranked #2 in HH delivery with 2.099 million average households and #2 in P2+ delivery with 2,929,000 million average viewers. The movie premiere is the #1 telecast in HH and P2+ delivery and ties as the #1 telecast in HH rating, in the network�s history.

Source: Nielsen Media Research, 12/03/05, rankings among all ad-supported cable

�Loves Long Journey� is the third installment in a series of original movies to air under the �Love� banner. The first installment, �Loves Comes Softly,� premiered on April 13, 2003 with a 2.7 HH rating, and was the 2nd highest rated movie on adsupported cable for the weekend and the highest rated original movie and telecast ever for the network, at the time. The second movie in the series, �Loves Enduring Promise,� premiered on November 20, 2004 with a 2.5 HH rating, and was the 2nd highest rated ad-supported cable movie of the day.

Source: Nielsen Media Research, 04/13/03 & 11/20/04

  [december 2005]  


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