or


[12/07/05 - 12:00 AM]
AMC Expands Its Marketing Team with Two New Hires

[via press release from AMC]

AMC Expands its Marketing Team with Two New Hires

Gina Degnan Hughes Appointed Vice President, Advertising for AMC Marketing

Alison Hoffman Appointed Director, Advertising for AMC Marketing

Hughes and Hoffman to Steer Programming Initiative of AMC's First-Ever Original Movie Event, 'Broken Trail'

NEW YORK, NY, December 7, 2005 - AMC announced today the appointments of Gina Degnan Hughes to Vice President of Advertising and Alison Hoffman to Director of Advertising, further strengthening and expanding the network's marketing team and infrastructure. Hughes and Hoffman will be charged with developing and implementing consistently innovative marketing and brand campaigns that support the network's initiatives and strategic positioning among consumers and within the marketplace. Today's announcement comes at the end of a record-breaking year for AMC, with 2005 pacing to be the network's strongest year ever in primetime ratings, Household delivery, as well as A18-49 & A25-54 deliveries. Both Hughes and Hoffman will report to Linda Schupack, Senior Vice President of Marketing for AMC.

"Gina and Alison both bring a significant depth of experience that will be a huge asset as we continue to grow the AMC brand," said Linda Schupack, Senior Vice President of Marketing for AMC. "After a tremendous year of ratings success for the network, creating a group with this kind of strategic and brand talent is an important and exciting next step. With AMC's first original movie, Broken Trail, premiering in 2006, having a strong marketing team in place will be essential."

In her new role, Hughes will be responsible for developing and producing strategic and effective advertising that delivers tune-in and ratings and establishes AMC as a preeminent television brand. She will also be responsible for smartly positioning the network's programming and overseeing the AMC website as a promotional tool for the network. As Director of Advertising, Hoffman will work closely with Hughes and additional team members in effectively positioning AMC's programming initiatives. She will supervise the strategic development and execution of AMC advertising and media buying, as well as direct creative development of all consumer-oriented messaging, both internally and externally for the network.

In conjunction with today's personnel announcement, Hughes and Hoffman revealed plans for their first major initiative which will support AMC's first-ever original movie event, western-themed Broken Trail, with Oscar� Winner Robert Duvall, Oscar� Nominee Thomas Haden Church and Emmy-Winning Filmmaker Walter Hill, scheduled to premiere in June 2006. The campaign for the movie will include advertisements in top-tier print, broadcast and radio outlets; a comprehensive online presence, including a Broken Trail mini-site; and a variety of strategic targeted partnerships. Currently in the planning stages, it is ramping up to be one of the largest multi-tiered initiatives in the history of the network.

Prior to her post at AMC, Hughes was Director of Advertising at The History Channel where she developed marketing and media strategies for the network and directed the creation of consumer marketing campaigns. Hughes has also held positions with Horizon Media Inc, where she managed the development of media marketing strategies for various accounts including GEICO, The History Channel (domestic and international), and Jos. A Bank, and Lowe & Partners/SMS where she was a Broadcast Buyer. Hughes received a Bachelor of Business Administration in Management from Hofstra University.

Hoffman comes to AMC from Agency212, where she was the Account Planning Director devising brand strategies and guiding the development of creative concepts for her clients. While at Agency 212, she worked on initiatives for HIT Entertainment brands (Barney, Bob the Builder, Thomas & Friends, among others), PBS Kids, Comcast and MediaEdge. Previously Hoffman held positions with the brand consultancy, Vivaldi Partners, where she was a Senior Consultant working with clients including Bertelsmann (Random House and BMG), and the Thomson Corporation, and with Mitchell Madison Group where she was an Associate Consultant. Hoffman received a Bachelor of Science in Psychology from Brown University.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years, AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [december 2005]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)





[02/21/17 - 05:04 PM]
Video: "Marvel's Iron Fist" - "I Am Danny" Featurette
All 13 episodes of "Marvel's Iron Fist" will premiere exclusively on Netflix on March 17.

[02/21/17 - 02:30 PM]
Demi Moore to Join "Empire" in a Recurring Role
Moore will play a take-charge nurse with a mysterious past, who will become ever more treacherously entangled with the Lyon family.

[02/21/17 - 02:02 PM]
VH1's Hit Series "Love & Hip Hop: Atlanta" Set to Return for Season 6 on Monday, March 6 at 8 PM ET/PT
The series returns for its sixth season with several new additions and returning series vets.

[02/21/17 - 01:16 PM]
Keith Cox Named President, Development and Production of Paramount Network and TV Land
Cox will oversee the strategic development and production of all series for both TV Land and the newly-announced Paramount Network which will feature distinctive, high-quality scripted and non-scripted original programming.

[02/21/17 - 12:50 PM]
NBC Renews Iconic Drama "Days of Our Lives" for 52nd Season
"We feel so privileged to be able to continue the remarkable legacy of 'Days of our Lives,'" said Jennifer Salke.

[02/21/17 - 12:33 PM]
Showtime(R) Announces Premiere Date for "Dark Net" Season Two
The series chronicles the ways in which the Internet has pervaded our communities, relationships and minds, and exposes the dangers of an unregulated, unsupervised digital frontier.

[02/21/17 - 11:56 AM]
Live Broadcast of Science Channel's "MythBusters: The Search" Finale on Saturday, February 25 at 9PM ET to Reveal New MythBusters
The finale, featuring host and Nerdist science editor Kyle Hill, will originate from Jersey City's Liberty Science Center.

[02/21/17 - 11:22 AM]
Iwan Rheon Set for Key Role in "Marvel's Inhumans" Series for ABC
In the series, Maximus is a clever and charming Inhuman that is fiercely devoted to the people of Attilan, especially his brother, the King - although he harbors an intense desire to wear the crown himself.

[02/21/17 - 11:00 AM]
HBO Confirms Documentary "Rock and a Hard Place" Will Debut March 27
The film looks at incarcerated young people who are granted a second chance: the opportunity to trade an extensive prison sentence for a fresh start by completing the famed Miami-Dade County Corrections & Rehabilitation Boot Camp.

[02/21/17 - 10:46 AM]
Hulu Teams with J.J. Abrams, Stephen King and Warner Bros. Television for New Hulu Original Series "Castle Rock," Set in the Stephen King Universe
A teaser trailer for "Castle Rock" has been viewed more than one million times since it was released on Friday.

[02/21/17 - 10:17 AM]
Video: Nickelodeon's "The Fairly Odd Phantom" Animated Short Features Butch Hartman's Characters All Together for First Time
The original animated short features an ensemble cast of characters from the Nickelodeon animated series created by Butch Hartman: "The Fairly OddParents," "Danny Phantom," "T.U.F.F Puppy" and the brand-new "Bunsen is a Beast."

[02/21/17 - 10:15 AM]
"The Mick" Renewed for a Second Season on FOX
"From the earliest stages of development, all of us at FOX had enormous faith in 'The Mick,' and it hasn't disappointed," said David Madden.

[02/21/17 - 10:13 AM]
"Jerrod Carmichael: 8," Featuring the Comedy Star in His Second HBO Special, Debuts March 11
Taped in December before a live audience at historic Masonic Hall in New York City, the show features his subversive, thought-provoking take on cultural norms.

[02/21/17 - 10:12 AM]
"Cries from Syria," An Unforgettable Account of the Five-Year Syrian Civil War from the Inside, Debuts March 13 on HBO
This harrowing film tells the story of a people who, despite great suffering, have never lost hope for a better tomorrow.

[02/21/17 - 09:57 AM]
WGN America Presents "Breaking Free," A Documentary Special On The Underground Railroad Ahead of the Season Two Premiere of Its Critically Acclaimed Scripted Series "Underground" Premiering March 8
Viewers will get a chance to see the making of "Underground" season two and hear from cast, crew and civil rights leaders on why this story deserves to be told today.