or


[12/07/05 - 12:00 AM]
AMC Expands Its Marketing Team with Two New Hires

[via press release from AMC]

AMC Expands its Marketing Team with Two New Hires

Gina Degnan Hughes Appointed Vice President, Advertising for AMC Marketing

Alison Hoffman Appointed Director, Advertising for AMC Marketing

Hughes and Hoffman to Steer Programming Initiative of AMC's First-Ever Original Movie Event, 'Broken Trail'

NEW YORK, NY, December 7, 2005 - AMC announced today the appointments of Gina Degnan Hughes to Vice President of Advertising and Alison Hoffman to Director of Advertising, further strengthening and expanding the network's marketing team and infrastructure. Hughes and Hoffman will be charged with developing and implementing consistently innovative marketing and brand campaigns that support the network's initiatives and strategic positioning among consumers and within the marketplace. Today's announcement comes at the end of a record-breaking year for AMC, with 2005 pacing to be the network's strongest year ever in primetime ratings, Household delivery, as well as A18-49 & A25-54 deliveries. Both Hughes and Hoffman will report to Linda Schupack, Senior Vice President of Marketing for AMC.

"Gina and Alison both bring a significant depth of experience that will be a huge asset as we continue to grow the AMC brand," said Linda Schupack, Senior Vice President of Marketing for AMC. "After a tremendous year of ratings success for the network, creating a group with this kind of strategic and brand talent is an important and exciting next step. With AMC's first original movie, Broken Trail, premiering in 2006, having a strong marketing team in place will be essential."

In her new role, Hughes will be responsible for developing and producing strategic and effective advertising that delivers tune-in and ratings and establishes AMC as a preeminent television brand. She will also be responsible for smartly positioning the network's programming and overseeing the AMC website as a promotional tool for the network. As Director of Advertising, Hoffman will work closely with Hughes and additional team members in effectively positioning AMC's programming initiatives. She will supervise the strategic development and execution of AMC advertising and media buying, as well as direct creative development of all consumer-oriented messaging, both internally and externally for the network.

In conjunction with today's personnel announcement, Hughes and Hoffman revealed plans for their first major initiative which will support AMC's first-ever original movie event, western-themed Broken Trail, with Oscar� Winner Robert Duvall, Oscar� Nominee Thomas Haden Church and Emmy-Winning Filmmaker Walter Hill, scheduled to premiere in June 2006. The campaign for the movie will include advertisements in top-tier print, broadcast and radio outlets; a comprehensive online presence, including a Broken Trail mini-site; and a variety of strategic targeted partnerships. Currently in the planning stages, it is ramping up to be one of the largest multi-tiered initiatives in the history of the network.

Prior to her post at AMC, Hughes was Director of Advertising at The History Channel where she developed marketing and media strategies for the network and directed the creation of consumer marketing campaigns. Hughes has also held positions with Horizon Media Inc, where she managed the development of media marketing strategies for various accounts including GEICO, The History Channel (domestic and international), and Jos. A Bank, and Lowe & Partners/SMS where she was a Broadcast Buyer. Hughes received a Bachelor of Business Administration in Management from Hofstra University.

Hoffman comes to AMC from Agency212, where she was the Account Planning Director devising brand strategies and guiding the development of creative concepts for her clients. While at Agency 212, she worked on initiatives for HIT Entertainment brands (Barney, Bob the Builder, Thomas & Friends, among others), PBS Kids, Comcast and MediaEdge. Previously Hoffman held positions with the brand consultancy, Vivaldi Partners, where she was a Senior Consultant working with clients including Bertelsmann (Random House and BMG), and the Thomson Corporation, and with Mitchell Madison Group where she was an Associate Consultant. Hoffman received a Bachelor of Science in Psychology from Brown University.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years, AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [december 2005]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)





[07/19/18 - 04:57 PM]
Nickelodeon's Reimagined "Rise of the Teenage Mutant Ninja Turtles" Bows Monday, Sept. 17
Fans can watch a sneak peek of "Mystic Mayhem" on Friday, July 20 at 9:30/8:30c on Nickelodeon.

[07/19/18 - 04:33 PM]
Jaime King Set as the Lead the New Netflix Series "Black Summer"
A mother, torn from her daughter embarks upon a harrowing journey, stopping at nothing to find her.

[07/19/18 - 02:31 PM]
Comedy Central(R) Acquires "King of the Hill" and "The Cleveland Show" from Twentieth Television
"King of the Hill" will premiere on Monday, July 23 and "The Cleveland Show" is set to premiere in the fall.

[07/19/18 - 02:25 PM]
Video: WE tv Releases a Dramatic Sneak Peek of "Marriage Boot Camp Reality Stars" Season 11, Premiering Friday, September 7 at 9PM
This season, "Boot Camp's" most explosive veteran and music vixen, Aubrey O'Day returns with a new man.

[07/19/18 - 02:23 PM]
Video: YouTube Original Series "Origin" Debuts Teaser Trailer at Comic-Con International: San Diego
The 10-episode series follows a group of outsiders who find themselves abandoned on a ship bound for a distant land.

[07/19/18 - 01:41 PM]
Is This the End or Start of Something New - "Braxton Family Values" Premiering Thursday, August 16 at 9PM ET/PT
In season six, which first premiered in March, Tamar's sisters spoke out on her divorce and Toni's big announcement had the sisters vying for a position.

[07/19/18 - 01:17 PM]
YouTube Orders Second Season of Critically-Acclaimed, Fan Favorite "Impulse"
Season two of the 10-episode, hour-long series will premiere on YouTube Premium in 2019.

[07/19/18 - 01:07 PM]
Sundance Now and Shudder Acquire "A Discovery of Witches" Based on the #1 New York Times Bestseller
The series will make its debut in the U.S. and Canada on a date to be confirmed, with all episodes available simultaneously on both Sundance Now and Shudder.

[07/19/18 - 12:32 PM]
Oxygen Media Turns the Spotlight on "Golden State Killer: Main Suspect" Two-Hour Special Premieres Saturday, August 4
Hosted by NBC News investigative journalist Stephanie Gosk, this brand new two-hour special will offer an intimate look into the life of Joe DeAngelo, the suspect in custody, through new and exclusive interviews.

[07/19/18 - 11:08 AM]
IFC Partners with Joe's Pub at The Public for On-Air Short-Form Content
Every Saturday, IFC gives its viewers the best content creators' short-form comedy from the worlds of theater, animation and digital.

[07/19/18 - 10:08 AM]
"6 Underground" Casting Announcement
The Netflix original movie is being directed by Michael Bay and stars Ryan Reynolds.

[07/19/18 - 09:34 AM]
"BattleBots" Kicks Off Elimination Rounds with "Desperado" Special
The Desperado Tournament is the first of 10 new episodes in the second half of the season, and is set to premiere Friday, August 4 on Discovery Channel and Wednesday, August 8 on Science Channel.

[07/19/18 - 09:14 AM]
"Bring It!" Returns August 16th with All New Episodes
The Dancing Dolls are back with all new back-to-back episodes Thursday nights on Lifetime.

[07/19/18 - 09:00 AM]
Video: "Mayans M.C." - Official Trailer - FX
The cable channel releases the full trailer for the "Sons of Anarchy" spin-off, which premieres September 4.

[07/19/18 - 08:24 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with FOX
The Eye's "Big Brother" leads the night overall among adults 18-49.