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[12/09/05 - 12:00 AM]
The WB Thursday Is in the Holiday Spirit, Giving the Network Another Night of Industry-Leading Gains

[via press release from The WB]

THE WB THURSDAY IS IN THE HOLIDAY SPIRIT, GIVING THE NETWORK ANOTHER NIGHT OF INDUSTRY-LEADING GAINS

Burbank, CA December 9, 2005

�EVERWOOD� HAS ITS BEST OUTING OF THE SEASON IN WOMEN 18-34 AND EQUALED ITS SEASON BEST IN PERSONS 12-34 AND WOMEN 18-49

�EVERWOOD� MORE THAN DOUBLES ITS AUDIENCE IN EVERY KEY DEMO AND IN TOTAL VIEWERS

�SMALLVILLE� IS UP BY TRIPLE DIGITS COMPARED TO THE PARALLEL WEEK LAST SEASON ACROSS THE 12-34 AND 18-34 DEMOS AS WELL AS IN ADULTS 18-49 AND MEN 18-49

�SMALLVILLE� RANKS #2 IN ITS TIME PERIOD AMONG MEN 18-34 AND MEN 12-34 AND IS #3 IN PERSONS 12-34 AND MEN 18-49

The WB Thursday lineup of SMALLVILLE and EVERWOOD again scored outstanding gains, further establishing itself as the television season¿s best scheduling move. The two shows combined for +200% gains over the parallel week last season in adults 18-34 (2.1/6) and persons 12-34 (2.1/6), +111% gains in adults 18-49 (1.9/5) and +150% in teens (2.0/6). The WB Thursday also ranked #3 for the night in men 18-34 (2.0/6), men 12-34 (1.9/6) and men 18-49 (1.7/5).

EVERWOOD, which continues to grow in its new time period, ACHIEVED A NEW SEASON BEST IN WOMEN 18-34 (2.1/5) AND EQUALED ITS SEASON HIGHS IN PERSONS 12-34 (1.6/5) AND WOMEN 18-49 (2.0/4). EVERWOOD achieved tremendous year-to-year gains for its time period, more than doubled the time period from a year ago in every key demo and total viewers. Its gains included +167% in adults 18-34 (1.6/4) and persons 12-34 (1.6/5), +114% in adults 18-49 (1.5/4), +220% in teens (1.6/5) and +145% in total viewers (3.9 million).

SMALLVILLE, which has become a major player on the competitive night, ranked #2 in its time period among men 18-34 (2.8/9) and men 12-34 (2.7/9) and #3 in persons 12-34 (2.6/8) and in men 18-49 (2.4/7). SMALLVILLE again scored phenomenal gains, more than doubling its audience over the parallel week last season in 10 key demos, including +189% in adults 18-34 (2.6/8), +160% in persons 12-34 (2.6/8), +109% in adults 18-49 (2.3/6) and +108% in teens (2.5/8).





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· EVERWOOD (WB)
· SMALLVILLE (CW)









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