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[12/09/05 - 12:00 AM]
UPN's "Top Model 5" Finale Takes a Winning Walk Down the Nielsen Runway

[via press release from UPN]

UPN�S �TOP MODEL 5� FINALE TAKES A WINNING WALK DOWN THE NIELSEN RUNWAY

�TOP MODEL� Ranks First From 8-9 PM in Adults 18-34, Women 18-34 and Women 18-49 and Second in Adults 18-49 and Third in Viewers, Ahead of Fox and the WB

�TOP MODEL� Finale Delivers UPN�s Best Ever Time Period Rating in Women 18-34

Last Night�s Finale is the Highest Rated �TOP MODEL� Episode in Adults and Women 18-34 Since Cycle 2

�VERONICA MARS� Uncovers Its Second Largest Audience of the Season

UPN Places First From 8-10PM in Women 18-34 and Ahead of NBC and the WB in Adults 18-34 and Women 18-49

� THE FINALE OF �AMERICA�S NEXT TOP MODEL 5� PLACED FIRST FROM 8-9 PM IN ADULTS 18-34 (3.6/11), WOMEN 18-34 (5.6/15) AND WOMEN 18-49 (4.4/11).

� UPN WAS SECOND IN THE TIME PERIOD IN ADULTS 18-49 (2.9/8) AND THIRD IN TOTAL VIEWERS (6.4M) AHEAD OF FOX AND THE WB.

� �TOP MODEL� DELIVERED UPN�S BEST EVER WOMEN 18-34 RATINGS IN THE TIME PERIOD.

� LAST NIGHT�S �TOP MODEL� RATINGS WERE THE HIGHEST FOR ANY �TOP MODEL� EPISODE IN ADULTS 18-34 AND WOMEN 18-34 SINCE CYCLE 2.

� COMPARED TO THE YEAR AGO TIME PERIOD, �TOP MODEL� WAS UP
+16% IN ADULTS 18-34 (3.1/9)
+14% IN WOMEN 18-34 (4.9/13)
+16% IN ADULTS 18-49 (2.5/7)
+13% IN WOMEN 18-49 (3.9/10)
+23% IN VIEWERS (4.2M)

� FROM 9-10 PM, �VERONICA MARS� DELIVERED ITS SECOND LARGEST AUDIENCE OF THE SEASON (3.4M).

� �VERONICA MARS� IMPROVED UPON THE YEAR AGO TIME PERIOD BY
+6% IN ADULTS 18-34 (1.6/4)
+5% IN WOMEN 18-34 (2.2/6)
+15% IN TOTAL VIEWERS (3.0M)

� FROM 8-10 PM, UPN WAS FIRST IN WOMEN 18-34 (4.0/11) AND THIRD, AHEAD OF THE WB AND NBC IN WOMEN 18-49 (3.1/8) AND ADULTS 18-34 (2.6/8).

� COMPARED TO THE COMPARABLE WEDNESDAY LAST YEAR, UPN WAS UP
+13% IN ADULTS 18-34 (2.3/7)
+14% IN WOMEN 18-34 (3.5/9)
+7% IN WOMEN 18-49 (2.9/7)
+5% IN ADULTS 18-49 (2.0/5)
+20% IN VIEWERS (4.1M)

Source: Final National Nielsen Ratings, 12/07/05





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· AMERICA'S NEXT TOP MODEL (VH1)
· VERONICA MARS (HULU)





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