or


[12/12/05 - 12:00 AM]
Cbs, UPN and Amp'D Mobile to Bring Multimedia Entertainment Content to Mobile Phones

[via press release from CBS]

CBS, UPN AND AMP'D MOBILE TO BRING MULTIMEDIA ENTERTAINMENT CONTENT TO MOBILE PHONES

Amp'd Mobile To Feature Behind the Scenes Footage, Interviews and Unique Preview Clips From Hit CBS and UPN Programs

Amp'd to be Exclusive Mobile Video Provider for UPN's "America's Next Top Model"

Amp'd Mobile to Target Youth Market

In another convergence of broadcast television and wireless communications, CBS and UPN have reached an agreement with Amp'd Mobile to program multimedia entertainment content to Amp'd members' broadband wireless phones.

Under the agreement, Amp'd Mobile will carry behind the scenes footage, unique previews, interviews and show clips from hit CBS prime time series such as CSI: NY, NUMB3RS and THE KING OF QUEENS, as well as clips and highlights from LATE SHOW with DAVID LETTERMAN.

Amp'd Mobile will also exclusively program mobile video content from UPN's top-rated series AMERICA'S NEXT TOP MODEL, in addition to content from the Network's hit comedies EVERYBODY HATES CHRIS and GIRLFRIENDS.

CBS and UPN content on Amp'd Mobile will be available later this month when the Los Angeles-based company officially launches its service.

Amp'd Mobile is the first mobile entertainment company created to bring broadband wireless services to the youth market. Its members will have access to entertainment branded channels on their cell phones in which they can download video, wallpapers, ringtones and voicetones, all easily accessible through the Amp'd Live program guide.

"Amp'd is an exciting new entertainment destination in the mobile world, and a great place to showcase our content to the younger audiences and early adopters they are targeting," said Cyriac Roeding, Vice President, Wireless, CBS Digital Media. "Through a variety of multimedia options that they offer, Amp'd has created a very personal experience to link the consumer -- our audience -- to our shows. The cell phone is the most personal medium; we see great opportunities here to create personal connections that deepen our viewers relationship to the program, or to creatively expose new viewers to CBS and UPN content."

"We knew the 'DVD-extra' category of behind the scenes footage, highlights and interviews from these key CBS and UPN programs would be at the top of our members' 'must have' list," said Seth Cummings, Senior Vice President, Content and Internet Services, Amp'd Mobile. "Being able to creatively integrate Amp'd within the series and deliver a unique backstage pass to 'America's Next Top Model' fans will undoubtedly become one of our most popular program offerings when we launch. We look forward to working closely with CBS and UPN to expand their programs' reach to our mobile line up."

About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.

About CBS Television
CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. CBS also manages UPN, which broadcasts primetime programming on five nights with an average of 90 percent total coverage throughout the country.





  [december 2005]  
S
M
T
W
T
F
S
    


· AMERICA'S NEXT TOP MODEL (CW)
· CSI: NEW YORK (CBS)
· EVERYBODY HATES CHRIS (CW)
· GIRLFRIENDS (CW)
· KING OF QUEENS, THE (CBS)
· NUMB3RS (CBS)





[09/04/15 - 12:00 PM]
Disney Channel Orders Family Comedy Series "Stuck in the Middle"
Jenna Ortega stars as Harley Diaz, an engineering whiz who uses her inventions to navigate life as the middle child in a family of seven kids.

[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 09:43 AM]
ESPNU Extends College Football Weekend, Debuts "College Football Sunday" Program
ESPNU will extend the college football weekend with the debut of "College Football Sunday" starting this week, September 6, and continuing throughout the college football season.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 08:01 AM]
Fall Into Music with CMT in September as Network Launches New Original Specials, Documentaries, Artist Collaborations, Live Performances, Album Premieres and More
The music-filled month kicks off Labor Day Weekend on September 5 live from Charleston as Darius Rucker performs a surprise pop-up show before his hometown in a brand new installment of "CMT Instant Jam."

[09/04/15 - 07:31 AM]
Beasts of No Nation - Main Trailer and Key Art Debut
The powerful new Netflix film starring Idris Elba recently had its world premiere at the Venice Film Festival and will screen at the Telluride Film Festival, Toronto Film Festival, and London Film Festival.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/04/15 - 04:03 AM]
truTV and "Impractical Jokers" Take Over New York's South Street Seaport in Epic, First-Ever Live Event Celebrating Hit Series 100th Episode
The network recaps last night's special event, hosted by Howie Mandel.

[09/03/15 - 08:23 PM]
Video: "Billy on the Street" - New Season: Sneak Peek
Get your first look at the show's truTV incarnation, premiering Thursday, October 8.

[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.