[12/13/05 - 12:00 AM]
CBS Dominates the Week in Viewers and Key Demographics

[via press release from CBS]


CBS Tops the Competition in Adults 18-49, Adults 25-54 and Even Adults 18-34

The Finale of "Survivor: Guatemala" Delivers The Best Final Tribal Council Ratings Since "Survivor: All Stars" In May 2004

CBS Posts Its Largest Thursday Audience of the Season in Viewers and Demos

"CSI" Is the Week's Top Program in Viewers, Adults 18-49 and Adults 25-54

"CSI" Is the First Prime Program This Season to Break the 30 Million Viewer Mark

"Without a Trace" Hits Season Highs in Viewers, Adults 18-49 and Adults 25-54

"Close to Home" Hits Series High Ratings in Viewers and Adults 25-54 as CBS Wins Every Half Hour in Viewers and Key Demographics on Friday

"60 Minutes" Draws Largest Audience in More Than Five Years and Also Scores Highest Ratings in Adults 25-54 Since January 2000 and Adults 18-49 Since December 2003

The "CBS Evening News" Posts Year-to-Year Gains of Nearly One Million Viewers

With a season highs for CSI, the largest audience for a final tribal council since May 2004, series high ratings for freshman drama CLOSE TO HOME and the largest audience for 60 MINUTES in more than five years, CBS topped the competition in viewers and key demographics in the week ending Dec. 11, week 12 of the 2005-2006 season.

CBS won the week in both households (8.8/14) and viewers (13.95m) for the 12th time this season. This is the first time one network has won the first 12 weeks of the television season in viewers since NBC won weeks 1-12 in the 1988-89 season.

For the week in viewers, CBS (13.95m) topped ABC (9.55m), NBC (9.37m) and FOX (5.73m). Season-to-date, CBS (13.47m) is followed by ABC (10.98m), NBC (9.42m) and FOX (8.25m).

For the week in households, CBS (8.8/14) enjoyed a +42% advantage over NBC (6.2/10), +47% over ABC (6.0/10) and +151% over FOX (3.5/06). Season-to-date, CBS (8.7/14) is outpacing ABC by +23% (7.1/11), NBC by +38% (6.3/10) and FOX by +64% (5.3/08).

Among viewers, CBS was first on Monday, Thursday, Friday and Sunday, and second on Saturday.

For the week in key demographics, CBS was first in adults 25-54 (5.5/13), adults 18-49 (4.4/12) and adults 18-34 (3.3/10). This is CBS's best adults 18-34 delivery of the season and matched the season's second best weekly delivery in adults 18-49. Compared to the same week last year, CBS was up +6% each in households, adults 25-54 and adults 18-34 and +2% in adults 18-49.

CBS has won nine of the last 10 weeks in adults 25-54 and seven of the last 10 in adults 18-49. Season-to-date, CBS is first in adults 25-54 (5.2/12) and tied for first in adults 18-49 (4.1/11, with ABC).

-- On Thursday, CBS posted season high deliveries in households (14.8/23), viewers (24.36m), adults 25-54 (10.2/23), adults 18-49 (8.2/21) and adults 18-34 (6.2/18).

� CSI: CRIME SCENE INVESTIGATION was first in households (18.8/28), viewers (30.95m), adults 25-54 (13.1/28), adults 18-49 (10.6/25) and adults 18-34 (8.2/22) in the 9PM time period. CSI beat NBC, ABC and FOX combined in households (vs. 12.9/20, +46%), viewers (vs. 20.18m, +53%), adults 25-54 (vs. 9.4/19, +39%), adults 18-49 (vs. 8.5/20, +25%) and adults 18-34 (vs. 7.8/22, +5%).

-- This is the best households and viewer delivery for CSI since 11/18/04 (the program's all-time high) and 5th best overall. CSI hit season highs in adults 18-34, adults 18-49 and adults 25-54. This CSI broadcast becomes the most watched program this season and the first prime program to average more than 30 million viewers. Of the top 10 broadcast this season ranked by viewers in primetime, nine are episodes of CSI.

� WITHOUT A TRACE was first in households (13.9/22), viewers (21.76m), adults 25-54 (8.7/20) and adults 18-49 (7.0/18). This is WITHOUT A TRACE's best delivery this season in viewers, adults 18-49 and adults 25-54.

� GHOST WHISPERER won its time period in households (7.5/13), viewers (11.53m), adults 25-54 (4.4/13) and adults 18-49 (3.2/10). GHOST WHISPERER has won its time slot every week this season in households and viewers, placed first in adults 18-49 and adults 25-54 every week this season with a first run episode.

� CLOSE TO HOME won its time period in households (8.2/14), viewers (12.80m), adults 25-54 (4.6/13) and adults 18-49 (3.3/10). CLOSE TO HOME posted series high delivery in viewers and adults 25-54, and scored its second best adults 18-49 performance. CLOSE TO HOME was the night's top program in viewers, adults 18-49 and adults 25-54.

� NUMB3RS was first for the 11th consecutive airing in households (8.2/14), viewers (12.53m), adults 25-54 (4.5/12) and first for the 10th time in 11 broadcasts in adults 18-49 (3.2/10).

-- On Sunday, CBS was first in households (12.3/19), viewers (20.90m), adults 25-54 (8.8/19), adults 18-49 (7.3/17) and adults 18-34 (5.2/14). This is CBS's best households, viewers, adults 18-49 and adults 25-54 delivery since 1/23/05 and best adults 18-34 performance since 2/13/05.

� ? 60 MINUTES (7:40-8:23 PM) was first from 7:30-8:30PM in households (12.4/19), viewers (19.72m), adults 25-54 (7.0/16) and adults 18-49 (5.6/15). This is 60 MINUTES best household delivery since 10/31/04, best viewer total since 3/12/00, best adults 18-49 performance since 12/28/03 and best adults 25-54 ratings since 1/16/00.

� SURVIVOR: GUATEMALA -- THE MAYA EMPIRE FINALE (S) (8:23-10:32pm) posted an 11.9/17 with 21.18m viewers, 9.3/19 in adults 25-54, 7.7/17 in adults 18-49 and 5.3/13 in adults 18-34. From 8:30-10:30PM, CBS was first in households, viewers, adults 25-54 and adults 18-49. This is the best delivery for a SURVIVOR finale in households, viewers and adults 25-54 since 5/9/04 ("Survivor: All Stars").

� SURVIVOR: GUATEMALA -- THE REUNION (S) (10:32-11:23pm) posted a 9.2/15 with 15.21m viewers, 6.9/16 in adults 25-54, 5.7/14 in adults 18-49 and 4.0/11 in adults 18-34.

� The CBS EVENING NEWS WITH BOB SCHIEFFER increased its total viewers by +970,000 viewers (8.27 million from 7.30 million) and its household delivery by +10% (5.7/11 from 5.2/10) for the week, while NBC and ABC decreased in both categories compared to last year. The CBS EVENING NEWS is also the only network evening newscast to post gains for the week, as well as season-to-date, in total viewers and households. For the week, the CBS broadcast narrowed the gap with ABC by more than one million viewers (1.03 million) compared to the same period last year.

CBS top programs of the week: #1 CSI: CRIME SCENE INVESTIGATION (R) (an average of 30.95m viewers), #2 WITHOUT A TRACE (21.76m), #3 SURVIVOR: GUATEMALA -- THE MAYA EMPIRE FINALE (S) (21.18m), #4 SURVIVOR: GUATEMALA -- THE MAYA EMPIRE (20.21m), #5 60 MINUTES (19.72m), #10 CSI: MIAMI (R) (15.33m), #11 SURVIVOR: GUATEMALA -- THE REUNION (15.21m), #13 TWO AND A HALF MEN (R) (14.11m), #14 NCIS (R) (14.00m), #18 CLOSE TO HOME (12.80m), #20 NUMB3RS (12.53m), #22 GHOST WHISPERER (11.53m), #25 THE AMAZING RACE 8 (11.16m) and #26 OUT OF PRACTICE (11.01m).

  [december 2005]  


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