or


[12/13/05 - 12:00 AM]
Feeling the "Urge," MTV Networks Announces a New Digital Music Service in Collaboration with Microsoft

[via press release from MTV]

Feeling The "URGE," MTV Networks Announces A New Digital Music Service In Collaboration With Microsoft

URGE Unites Powerful Music DNA of MTV, VH1 and CMT With Microsoft�s Industry-Leading Technology and Consumer Reach To Deliver an Immersive Entertainment Experience

NEW YORK and REDMOND, Wash., Dec. 13, 2005 � MTV Networks, a division of Viacom Inc., (NYSE: VIA and VIA.B) and Microsoft Corp. today announced they have collaborated on the design and development of MTV Networks� new digital music service called URGE. Set to debut domestically in 2006, URGE will provide an immersive music experience and will be integrated into a forthcoming version of Microsoft� Windows Media� Player. The collaboration unites MTV Networks� music DNA, marketing strengths and powerful MTV, VH1 and CMT brands with the technology leadership and consumer reach of Microsoft.

URGE will offer rich entertainment programming and innovative tools designed to guide musical discovery and connect fans to the artists and music they love. Offering more than 2 million songs from the major labels and thousands of independents, URGE will encompass all musical genres, from alt-country to zydeco. In addition to a broad catalogue of music choices, URGE will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content.

URGE has garnered early support from Clive Davis, Chairman and CEO BMG U.S., Lyor Cohen, Chairman and CEO of U.S. Recorded Music for Warner Music Group, and musical superstars Alicia Keys, Coldplay�s Chris Martin, and Gretchen Wilson.

�We live to connect artists and fans in the most imaginative ways possible,� said Van Toffler, MTV Networks Music Group President. �With our new service, we will be able to satisfy music lovers� urges for all things music. In many ways, URGE will serve as a �psychic concierge,� introducing fans to new artists and helping them to develop a deeper connection to old favorites.�

�By combining our expertise in digital media with the music leadership and marketing savvy of MTV Networks, we have created a powerful and unique way to experience music,� said Blair Westlake, Corporate Vice President of Media Technology and Convergence at Microsoft. �This landmark collaboration will bring innovative new experiences to millions of music fans.�

�As with everything we do at MTV Networks, every element of URGE is being developed with our audience in mind,� said Jason Hirschhorn, MTV Networks� Chief Digital Officer. �Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music.�

Upon its debut next year, URGE will be promoted through multiple venues, including the MTV, VH1 and CMT channels, which on average collectively reach more than 165 million viewers U.S., as well as through the respective brands� Web sites and Urge.com. Additional details of the new service will be unveiled in January at the International Consumer Electronics Show in Las Vegas.

About MTV Networks

MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Microsoft

Founded in 1975, Microsoft (Nasdaq �MSFT�) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Microsoft is a registered trademark of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners





  [december 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.