or


[12/20/05 - 12:00 AM]
Nestle's Lean Cuisine Sponsors We's Cinematherapy: Best Friends

[via press release from WE: Women's Entertainment]

Nestle's Lean Cuisine Sponsors WE's Cinematherapy: Best Friends

Friday Night Movie, Dedicated to Best Friends, Kicks-Off with How Stella Got Her Grove Back Thursday, December 29 at 8PM

New York, NY - December 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Nestle's Lean Cuisine has signed on to sponsor WE's Cinematherapy: Best Friends, movies featuring women and their relationships with their best friends. Cinematherapy: Best Friends kicks-off with How Stella Got Her Groove Back, starring Angela Bassett and Whoopi Goldberg, on Thursday, December 29, at 8PM and runs every Thursday thereafter, throughout the month of January.

As part of the sponsorship agreement, Nestle's Lean Cuisine receives on-air presence through customized billboards and tagged tune-ins driving viewers to the premiere of each movie. They also receive on-line presence at www.we.tv, touting a printable discount coupon for $1.00 off of five Lean Cuisine products. Additionally, WE partners with Nestle to create customized two minute wraps, to air during the breaks, where they highlight friends on the street sharing "best friend" moments.

"We are so pleased to be able to offer Nestle's Lean Cuisine access to their very important demographic of women," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Cinematheraphy reinforces WE's commitment to original programming and to position WE as the television destination for women."

"Best Friends" is a special Cinematheraphy event, featuring WE's signature Cinematherapy host Chuck Nice, bringing women together on his red couch to chat about what they love best: movies, relationships, and what it means to be friends. The following "best friend" films will be featured during the event: How Stella Got Her Grove Back on December 29, Untamed Heart on January 5. The Truth About Cats and Dogs on January 12, Angie on January 19 and ending with Nine to Five the evening of January 26.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [december 2005]  
S
M
T
W
T
F
S
    


· BRIDEZILLAS (WE)





[10/15/19 - 10:38 AM]
OWN's Hit Drama Series "Ambitions" Returns with All-New Episodes November 12
On average during the first half of the season, "Ambitions" ranked #1 in the Tuesday 10:00 p.m. time period across broadcast and cable with African American audiences.

[10/15/19 - 10:01 AM]
Shawn Levy and Nick Jonas to Executive Produce "Dash & Lily," A New Show Based on the YA Book Series About a Whirlwind Holiday Romance
Austin Abrams, Midori Francis, Dante Brown and Troy Iwata will star in the project.

[10/15/19 - 10:01 AM]
Binge the New Season of CBS All Access' "No Activity" Beginning Thursday, Nov. 21
Season three finds detectives Nick Cullen and Judd Tolbeck back in uniform with a revolving door of quirky new partners and even quirkier criminals, while robots edge in on Janice and Fatima in dispatch.

[10/15/19 - 10:00 AM]
"The Bronx, USA," A Celebration of the Dynamic Diversity of the Bronx, Debuts October 30, Exclusively on HBO
From the team behind HBO's "If You're Not in the Obit, Eat Breakfast," the film follows producer George Shapiro as he returns to his hometown of the Bronx.

[10/15/19 - 09:17 AM]
Video: Arsenio Hall Standup Special Trailer - "Smart & Classy" - Netflix
The special drops Tuesday, October 29 on the streaming service.

[10/15/19 - 08:29 AM]
HBO Max Orders "Grease: Rydell High" Musical Spin-Off Series
A joyous musical series set in and around the world of Rydell High, the show reimagines the global smash hit movie with some characters you already know, and a whole lot more you will soon meet.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/15/19 - 08:14 AM]
Video: It's Beginning to Look a Lot Like Netflix - Holidays 2019 - Netflix
Season two of "Nailed It! Holiday" and newcomer "Merry Happy Whatever" are among the offerings.

[10/14/19 - 12:50 PM]
Hadley Robinson and Lauren Tsai to Star in Amy Poehler's Next Directorial Effort "Moxie"
The film tells the story of a girl (Robinson) from a small town who is inspired by her mother's Riot Girl past and starts a feminist revolution at her high school.

[10/14/19 - 12:00 PM]
New Craig Ferguson-Hosted Game Show, ABC's "The Hustler," Challenges Viewers to Hone Their Detective Skills
"The Hustler" is set to begin production later this fall, with an airdate to be announced at a later date.

[10/14/19 - 11:01 AM]
Sarah Silverman Returns to HBO for Stand-Up Comedy Special and Late-Night Series Pilot
Silverman describes her proposed late-night series as "weighing in on the mishigas of the week and taking live video calls."

[10/14/19 - 10:00 AM]
Documentary "Saudi Women's Driving School" Debuts October 24, Exclusively on HBO
This eye-opening film documents the lives of self-reliant women in Saudi Arabia who challenge western stereotypes of their country's gender dynamics, while exercising their long-awaited right to drive.

[10/14/19 - 09:13 AM]
Video: YouTube Debuts Official Trailer for New Learning Series That Tests the Magic of Cinema from "Back to the Future" to "Ghostbusters"
"Could You Survive The Movies," hosted by Jake Roper, debuts Monday, October 21.

[10/14/19 - 09:09 AM]
Video: "Little Miss Sumo" - Main Trailer - Netflix
Banned from competing professionally, female sumo wrestling champion Hiyori will have to retire at the age of 21.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.