or


[01/05/06 - 12:00 AM]
The NBC Agency Salutes the Women of the Us Snowboarding Team in Special Olympics Music Video Featuring Rock Group the Donnas

[via press release from NBC]

THE NBC AGENCY SALUTES THE WOMEN OF THE US SNOWBOARDING TEAM IN SPECIAL OLYMPICS MUSIC VIDEO FEATURING ROCK GROUP THE DONNAS

The Donnas perform their top single "Fall Behind Me" in the special promotion of NBC'S coverage of the upcoming Torino Olympic Winter Games

BURBANK, Calif. -- January 5, 2006 -- The NBC Agency has produced a special music video in partnership with the rock group, The Donnas, which showcases the awe-inspiring skills of the US women's snowboarding team. The video, which features gold medalist Kelly Clark, U.S. Open champion Gretchen Bleiler, world champion Lindsey Jacobellis and Grand Prix champion Hannah Teter, is just one of a number of unique promotional elements the agency is incorporating into their marketing campaign in support of NBC's coverage of the upcoming Olympic Winter Games taking place in Torino, Italy, February 10-26, 2006.

Shot on location at Snowbird Ski Resort in Utah, the video celebrates the power and accomplishment of women by bringing the female athletes together with the all-women rock group. In the piece, the snowboarders soar into the air above The Donnas who are performing their hit, "Fall Behind Me," at the base of the half-pipe. Inspired by the music and its message of confidence and competition, the snowboarders rise higher and higher with each trick as a crowd of fans gathers to cheer and celebrate the upcoming Olympic games.

The video, produced by The NBC Agency in a variety of lengths, is being run on the network as well as online, on cable and in retail. It can also be viewed in its entirety at OffThePodium.com.

America fell in love with The Donnas when they broke into the mainstream with the release of their third album in 2002, "Spend The Night" (Atlantic Records). Produced by Jason Carmer and Robert Shimp, the album debuted in the #1 position on the Billboard "Heatseekers" chart of new and developing artists. In 2004, The Donnas followed up their "Spend The Night" success with the much anticipated release of their "Gold Medal" album, which won instant rave reviews from such publications as Rolling Stone, Blender, Interview, Billboard and Time Magazine, to name only a few.

In addition to their albums, The Donnas have appeared on numerous television and radio shows as well as in print ads and television commercials. Their music has been featured in such films as "How To Deal" ("It's On The Rocks"), "What A Girl Wants" ("Who Invited You") and "Freaky Friday" ("Back Stage").

About The NBC Agency
The NBC Agency, founded in November 1999, is a multi-award-winning advertising team that made "Must See TV" a household slogan and reinforced the term "appointment television" for NBC programming. It is a unique, full-service advertising agency servicing the advertising and promotional needs of all NBC-Universal owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo, USA, SCI FI, Trio, Telemundo and NBC-Universal Television Distribution.





  [january 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/25/16 - 02:37 PM]
Science Channel to Air "Droned" This Summer
The series will follow drone build teams and their clients while exploring the impact drones are having as viewers get a front row seat to a technology revolution.

[05/25/16 - 02:01 PM]
IFC Announces Series Development Deal with New York Magazine's Vulture
The project, titled "The Vulture Show," will deliver smart, irreverent and "slightly off" entertainment news, covering TV, movies, music, art, books, theater and celebrities with the outlet's signature, sharp perspective.

[05/25/16 - 01:31 PM]
Cable's #1 New Non-Fiction Series "60 Days In" Returns for an Explosive Second Season Thursday, August 18 at 9PM ET/PT on A&E
Plus: ABC News Chief Legal Analyst, Dan Abrams hosts "60 Days In: The Aftermath," a tell-all reunion special, with the season one participants premiering on Thursday, May 26.

[05/25/16 - 01:28 PM]
New Discovery Series "Homestead Rescue" - New Premiere Date and Clip
The newcomer will now launch Friday, June 17 at 10:00/9:00c on the cable channel.

[05/25/16 - 11:30 AM]
Investigation Discovery's June Programming Slate Delivers Healthy Dose of Drama with Four New Original Series
Television's home for true-crime content, ID brings compelling, real stories to the small screen, including premieres of four all-new series, and the return of three fan-favorites.

[05/25/16 - 11:25 AM]
CMT Celebrates Dierks Bentley's New Album, Black, with Special Takeover Weekend Beginning May 28
Look for "CMT Instant Jam: Dierks Bentley" on Saturday, May 28 at 9:00/8:00c.

[05/25/16 - 11:11 AM]
Returning Original Starz Series "Power" and "Survivor's Remorse" Move to Sundays in July
The former returns on July 17 followed by the latter on July 24.

[05/25/16 - 10:30 AM]
VH1's Sexy Hit Series "Dating Naked" Is Back - Season 3 Premieres Wednesday, June 29 at 9:00 PM ET/PT
Hosted by Rocsi Diaz, this season once again features two main daters, David and Natalie, as they search for love on a tropical island paradise.

[05/25/16 - 10:22 AM]
Freeform's "Funday" Father's Day Weekend Programming Event Begins Saturday, June 18 and Continues Through Sunday, June 19
Now with the summer kicking into high gear, what better way to celebrate your beloved father than bonding over classic Disney movies in a weekend-long marathon?

[05/25/16 - 10:00 AM]
"The Americans" Picked Up for Final Two Seasons
A 13-episode fifth season will air in 2017, followed by a 10-episode sixth and final season in 2018.

[05/25/16 - 09:40 AM]
Brett Donahue to Play John F. Kennedy Jr. in Muse Entertainment's "The Kennedys-After Camelot"
As previously announced, the project stars Katie Holmes as Jackie Kennedy Onassis, Matthew Perry as Ted Kennedy, Alexander Siddig as Aristotle Onassis, Kristen Hager as Joan Kennedy.

[05/25/16 - 09:32 AM]
Food Network Heads Outdoors as Professional Grill Masters Face the Heat in "Chopped Grill Masters Napa"
The five-week event launches Tuesday, July 5 at 10:00/9:00c on the cable channel.

[05/25/16 - 09:08 AM]
Brad Paisley and Carrie Underwood to Host "The 50th Annual CMA Awards" Live From Nashville, Wednesday, November 2, on ABC
The return of the popular pair was announced during Paisley's appearance on "Jimmy Kimmel Live!" and via Underwood's social network.

[05/25/16 - 08:48 AM]
Fifth Harmony and Cam Join for a Pop-Country Mash Up at the "CMT Music Awards" Airing Live on Wednesday, June 8 at 8:00 PM ET/PT
Plus: Vince Vaughn and Rob Riggle, NASCAR driver Danica Patrick, country artists Charles Kelley of Lady Antebellum, Cole Swindell, Dan+Shay and Kellie Pickler are on tap to present.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."