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[01/05/06 - 12:00 AM] The Return of ABC Family's 'Wildfire' Delivers Highest Premiere in the History of the Channel and Races Ahead of Season One |
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| [via press release from ABC Family] |
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THE RETURN OF ABC FAMILY'S 'WILDFIRE' DELIVERS HIGHEST PREMIERE IN THE HISTORY OF THE CHANNEL AND RACES AHEAD OF SEASON ONE
Series Is A Winner With Women 18-34, Ranking No. 1 In the Time Period Among All Basic Cable
Burbank, CA (January 5, 2006) � ABC Family's first original scripted drama WILDFIRE heated-up ratings on ABC Family with its second season premiere Monday, Jan. 2, (8:00 PM � 9:00 PM), delivering over 2.3 million total viewers and outperforming any season premiere in the history of the channel. The series also outdelivered its first season premiere by double digits in all key demos up 12% in HH (1.9 vs. 1.7), 19% in total viewers (2,338 vs. 1,968) and 29% with Adults 18-34 and 18-49 (0.9 vs. 0.7).
"It's incredibly rewarding to know the fans were as excited about the return of 'Wildfire' as we were," said Paul Lee, president, ABC Family. "And the fact that we brought in so many viewers is a testament to how good the show is. We love it that ABC Family is becoming a destination for originals of the highest quality."
The series ranked first among all basic cable in the time period with Women 18-34 (1.4 rating), Teens 12-17 (2.8 rating) and Female Teens 12-17 (4.8 rating). The WILDFIRE premiere also outperformed its season one average by 19% in HH (1.9 vs. 1.6), 22% in total viewers (2,338 vs. 1,921), 50% with Adults 18-34 and adults 18-49 (0.9 vs. 0.6).
One element contributing to this successful launch was the marketing component of a WILDFIRE micro site at www.abcfamily.com which received 1 million visitors in December who were exposed to a comprehensive content-rich micro site for WILDFIRE that included a unique five minute broadband tease. WILDFIRE will be available on iTunes Music Store beginning January 10, 2006.
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[10/06/26 - 12:06 PM] NBC Sports' 2026-27 Big Ten Men's and Women's Basketball Schedules Announced, Featuring 80+ Games on NBC, Peacock, and NBCSN Defending national champion Michigan will make five appearances on Peacock and NBCSN this season.
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[10/06/26 - 11:39 AM] Westbrook Studios and The Malar Group Launch Film and TV Slate, with the First Project "215," A Series Based on the Rise of DJ Jazzy Jeff & The Fresh Prince? "215" is set in West Philadelphia in the late 1980s and follows a quick-witted teenage rapper, the DJ who is his musical other half, and the friends who helped fuel the dream.
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[10/06/26 - 11:20 AM] Hit Detective Comedy "Ludwig" Starring David Mitchell and Anna Maxwell Martin Returns October 13 on BritBox The International Emmy Award-winning series broke viewership records again in the UK as the BBC's biggest scripted launch of the year with 9.1 million viewers tuning in for the premiere.
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[10/06/26 - 11:00 AM] Video: BBC America and BBC Studios Release Extended Trailer for the New Epic, Sir David Attenborough-Narrated Natural History Series, "Blue Planet III" The trailer features a new track produced by global popstar Jade, Academy Award winner Hans Zimmer, and composers Bleeding Fingers.
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[10/06/26 - 10:18 AM] Lifetime Greenlights New Ripped from the Headlines Movie, "She Married Her Murderer: The Susan Cox Powell Story" Starring Ricki Lake, Mike Dopud, and Matreya Scarrwener to Debut in 2027 Executive produced by Kara Feifer and Elisabeth Rohm of Rohm Feifer Entertainment, the film marks Rohm's return to directing for Lifetime.
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[10/06/26 - 10:15 AM] CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season "The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.
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[10/06/26 - 10:03 AM] Video: Tubi Drops Trailer for New Original Docuseries "Just One Before I Die" Featuring an Inside Look at the Buffalo Bills Fanbase The five-episode docuseries features interviews with Chad Michael Murray, Dion Dawkins, Ryan Fitzpatrick, Jim Kelly, Andre Reed, Adam Schefter, Nick Wright, and more.
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[10/06/26 - 10:00 AM] Video: Date, Trailer, Key Art Debut - Hulu's "Swipe Right on the Devil" "Swipe Right on the Devil" premieres October 22 with all three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.
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[10/06/26 - 09:48 AM] Nashville Sets the Stage for New Season of HGTV's Hit Home Renovation Competition Series "Rock the Block" Slated for 2027 "Rock the Block," which attracted 16.4 million viewers across linear and streaming to its last run, will feature seven fresh episodes hosted by popular carpenter, craftsman and design expert Ty Pennington.
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[10/06/26 - 09:20 AM] Acorn TV Welcomes Frasier's Peri Gilpin as Guest Star in Highly Successful Brooke Shields-led Murder Mystery, "You're Killing Me" Gilpin will guest star as Allie's (Shields) sister, Audra Chandler, a critically acclaimed writer with more awards than William Faulkner.
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[10/06/26 - 09:16 AM] Michelle Dockery, Jessica Gunning, Genevieve O'Reilly and Quintessa Swindell Will Star in "Feral" Netflix's new seven episode survival drama is based on Shirley Conran's best-selling novel, "Savages."
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[10/06/26 - 09:01 AM] Video: Peacock Debuts Official Trailer & New Images for "The Good Daughter" Rose Byrne, Meghann Fahy, Brendan Gleeson, Olivia Williams, and Harper Steele star in the series, premiering November 12.
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[10/06/26 - 09:01 AM] Video: "All the Queen's Men" - Season 5 Part 2 - Official Trailer - Paramount+ With Madam's (Eva Marcille) life hanging by a thread and the shooter still at large, the dancers of Eden are left shaken and uncertain.
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[10/06/26 - 09:00 AM] New Docuseries "The Boy Who Stole Billions?" with Exclusive Interviews from Crypto FTX Founder Sam Bankman-Fried Coming to Prime Video The three-part docuseries from Propagate will premiere in November.
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[10/06/26 - 07:29 AM] WWE Money in the Bank Streams Saturday, October 10 Exclusively on the ESPN App with ESPN Unlimited Plan ESPN will also debut the WWE Money in the Bank Special on Wednesday, October 7, at 2:30 p.m. on ESPN2.
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