or


[01/09/06 - 12:00 AM]
Curves Sponsors We's New Year, New You

[via press release from WE: Women's Entertainment]

Curves Sponsors WE's New Year, New You

Eight Week Sponsorship includes Both On-Air and Online Buy

New York, NY, January 9, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today the sponsorship of Curves, the first fitness and weight loss facility dedicated to providing affordable, one-stop exercise and nutritional information for women, for their new national marketing campaign, "Loose Your Fat Pants." The sponsorship components include both on-air and on-line presence, and runs throughout the months of January and February.

"WE understands that health and weight issues are high on women's list of resolutions for the new year, and we are happy to offer our viewers this fun and helpful promotion which they can relate to," said Arlene Manos, President, Rainbow National Network Advertising Sales. "In the coming year, WE will continue its dedication to original programming and to position WE as the television destination for women."

Beginning this month, WE is creating a custom campaign around "New Year, New You" programming which includes Curves's special promotion to reinforce their new campaign tagline, "It's time to free yourself from your fat pants - all three sizes of them." To promote the campaign, Curves receives custom promotions on WE in two phases:

Phase One: January

WE solicits viewers to "get rid of their fat pants" by joining the challenge to turn their fat pants into something creative and fun - pillows, curtains, or even gift wrapping! Throughout January, viewers are asked to send in pictures and stories to www.we.tv detailing their fresh start to healthy living along with how they have ditched their pants! All stories are then posted online at we.tv so users can log on to vote for their favorite. Curves also receives promotional tagged tune-in spots driving viewers to www.we.tv where the contest is featured along with Curves's contact information. Curves is also included, via a banner ad, in WE's newsletter that is sent to 100,000 email subscribers.

Phase Two: February

In February, WE chooses the top three stories, using results obtained through the online interactive poll at www.we.tv. The three best stories of the "Lose Your Fat Pants" contest are featured in custom vignettes that run on-air and on-line on WE. This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [january 2006]  
S
M
T
W
T
F
S


· BRIDEZILLAS (WE)





[04/27/17 - 12:06 PM]
truTV Announces Casting for Its Upcoming Scripted Series "I'm Sorry"
The project will also now premiere Wednesday, July 12 at 10:00/9:00c.

[04/27/17 - 11:21 AM]
Viceland Presents "The Therapist" - In-Session Beginning Monday, May 8 @ 10:30pm
Dr. Siri Sat Nam Singh sits down with some of today's most influential musicians and artists to take a deeper look into their psyches, their pasts and their presents to discover what makes them tick.

[04/27/17 - 09:39 AM]
Nasim Pedrad Joins Cast of TBS's Hit Comedy "People of Earth"
She will play Special Agent Alex Foster, a smart, dedicated FBI investigator getting a second chance after recently being disgraced.

[04/27/17 - 09:36 AM]
Video: Official Teaser for Seeso Original "There's... Johnny!"
It's 1972, and everyone goes to bed together... with Johnny Carson, TV's biggest star.

[04/27/17 - 09:12 AM]
National Geographic's New Six-Part Series "Year Million" Paints a Stunning Picture of Life in the Deep Future
Laurence Fishburne narrates the six-part series, premiering Monday, May 15 at 9:00/8:00c.

[04/27/17 - 09:07 AM]
Amazon Original Special "An American Girl Story: Summer Camp, Friends for Life" to Premiere on Prime Video Friday, June 9
"'Summer Camp, Friends for Life' combines the relatable themes of friendship and collaboration in a fun and engaging S.T.E.A.M. camp environment," said Tara Sorensen.

[04/27/17 - 08:32 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off Demo Competition
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[04/27/17 - 08:02 AM]
Bravo Media Expands Unscripted Programming Slate with Six New and 18 Returning Series
Summer premieres will include "The Real Housewives of Orange County" and "Shahs of Sunset."

[04/27/17 - 07:58 AM]
The Scott Brothers Hit the Beach for New Season of HGTV's "Brother vs. Brother: Jonathan vs. Drew"
Premiering Wednesday, May 31, the series arms the popular twins with $600,000 each and six weeks of time to purchase and transform drab waterfront homes into stunning vacation retreats.

[04/27/17 - 07:32 AM]
Velocity Races Into May with a Custom-Fit Premiere of the Brand-New Original Series "Speed Is the New Black"
The series premieres Wednesday, May 24 at 9:00/8:00c on Velocity.

[04/27/17 - 07:03 AM]
Video: Okja - A Message from Lucy Mirando - June 28
Lucy Mirando and the Super Pig Project are featured in the upcoming Netflix original film Okja.

[04/27/17 - 06:34 AM]
The NBCU Content Studio and Broadway Video Partner to Create a First-to-Market Exclusive Original Comedy Offering for Brand Marketers
Jeep has signed on as its first partner to launch their new vehicle, the Jeep Compass.

[04/27/17 - 06:00 AM]
E! Delivers Comprehensive Cross-Platform Coverage of the 2017 Met Gala Red Carpet Beginning Monday, May 1st
Plus: look for "Fashion Police: The 2017 Met Gala" on Tuesday, May 2 at 8:00/7:00c.

[04/26/17 - 12:16 PM]
Hailee Steinfeld, Kelsea Ballerini and Sofia Carson to Perform a Medley of Britney Spears' Iconic Hits at the 2017 Radio Disney Music Awards
Grammy Award-winning Spears is the first-ever recipient of the RDMA Icon Award which recognizes an artist whose career transcends popular culture.

[04/26/17 - 12:09 PM]
Back for Another Bite: "Neon Joe, Werewolf Hunter" Returns May 22 on Adult Swim
New episodes of the half-hour live-action mini-series will air over five consecutive nights during the premiere week starting at Midnight E/P.