[01/12/06 - 12:00 AM]
Oxygen Kicks Off '06 with Best Week Ever

[via press release from Oxygen]



The Week of January 2nd Achieves Highest Ratings in Oxygen History Among Women 18-49 and Households


New York, January 12, 2006 � The first week of January marked Oxygen�s highest rated week to-date among Women 18-49 and Households, garnering a 0.44 Primetime and a 0.31 Total Day Household rating. For the week of January 2, Oxygen�s ratings were up +71% in Primetime and +25% in Total Day among its target audience of Women 18-49, and up +42% in Primetime and +19% in Total Day among households versus the same week last year. Increases were driven by the network�s Total Assertive Female programming as well as the premiere of the original comedy series Campus Ladies, the network�s highest rated original series premiere to-date among Women 18-49 and Households.

Other highlights from the week include:

� The series premiere of Campus Ladies garnered a 0.51 Household rating.

� The household rating for Campus Ladies was up +38% versus the January �05 time period average.

� Nearly one million viewers (Persons 2+) tuned in to all airings of Campus Ladies

� The Totally Assertive Female Roseanne marathon averaged a 0.58 HH rating and delivered a 0.60 rating among Women 18-49.

� Movie Hope Floats was the highest rated telecast of the week with a 0.83 HH rating and 0.94 HH rating among Women 18-49.

About Oxygen Media

Oxygen, the only cable network owned and operated by women, is currently available in over 56 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with the most original programming of all the women's networks including Campus Ladies, Mo�Nique�s Fat Chance, and Talk Sex with Sue Johanson, Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.

  [january 2006]  


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