[01/24/06 - 12:00 AM]
Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

[via press release from Lifetime]

Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

New Ad Encourages Viewers Who Want to Be Able to See the #1 and #2 Women's Networks to 'Switch From DISH'

Millions of Women Denied Access to Entertaining, Award-Winning Programming and Information and Advocacy on Critical Issues

NEW YORK, Jan. 24 -- Lifetime Entertainment Services took a full-page national advertisement in today's New York Times that exposes the DISH Network's disregard for its women customers through its unwillingness "to pay a fair market value for the two most-watched women's television networks."

The headline of the full-page ad reads:

"DISH NETWORK LINE-UP: 46 Sports channels. 7 Pornography channels. 0 Lifetime Channels. If Lifetime and Lifetime Movie Network -- the #1 and #2 women's networks -- can't make the cut, it's obvious that DISH doesn't value women."

Betty Cohen, President and Chief Executive Officer, Lifetime Entertainment Services, said, "Women really value Lifetime's award-winning programming and our impassioned advocacy -- that's why we are the #1 and #2 women's networks. We had no choice but to walk away from DISH's 'take it or leave it' offer if we hoped to continue to honor our commitment to viewers."

The ad highlights programming and information on Lifetime and Lifetime Movie Network that DISH subscribers will be missing, including: highly rated original movies like the February world premiere of For One Night starring Raven-Symone; a full slate of upcoming original series including Cheerleader Nation, Face the Family, and LoveSpring (from Will & Grace's Eric McCormack) and critical information on important issues like breast cancer, heart health and violence against women.

The advocacy efforts of Lifetime and Lifetime Movie Network have resulted in legislative action on a number of key issues -- including sexual assault prevention and ending human trafficking -- and have had a positive influence on women everywhere.

For example, building on the February 6th world premiere of For One Night -- inspired by a true story of a high school senior who risks her social and academic standing to end her school's tradition of racially segregated proms - - Lifetime is undertaking a tolerance and community service campaign in partnership with leading non-profit organizations, including the YWCA of the USA, the NAACP and Youth Service America.

The ad concludes with "Keep Lifetime Networks on your television set by switching to DIRECTV or your local cable system."

In 2005, Lifetime was the fourth most popular basic cable network, and Lifetime Movie Network was ranked as the "favorite" network of DISH Network subscribers, according to the latest Beta Satellite Subscriber Study of mid-sized and emerging networks.

About Lifetime Entertainment Services

LIFETIME is the leader in women's television, and LIFETIME Television is one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.


SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com

  [january 2006]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/10/15 - 09:01 AM]
ABC Family's New Saga Series "Shadowhunters" to Premiere on Tuesday, January 12, 2016
Plus: ABC Family will be airing "Beyond the Shadows: The Making of Shadowhunters" on Sunday, December 6 at 9:30/8:30c.

[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.

[10/10/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Holds Onto Demo Crown
"Last Man Standing" grows week-to-week for the Alphabet among adults 18-49.

[10/10/15 - 08:28 AM]
"Blindspot" Grows by 62% in 18-49 in Live + 3 Day Ratings and by 4.3 Million Viewers Overall
NBC further spins the numbers for Monday, October 5.

[10/10/15 - 08:27 AM]
Third Season Debut of "Undateable" Matches NBC's Top 18-49 Rating in Its Time Period in the Last 18 Weeks
NBC spins the numbers for Friday, October 9.

[10/09/15 - 04:00 PM]
NBC Picks Up the Back Nine Episodes of "Blindspot"
The drama has scored as the fall season's #1-rated new series in adults 18-49.

[10/09/15 - 03:50 PM]
MTV's "Teen Wolf" Sinks Teeth Into New York Comic Con, Reveals New Trailer, New Night and a Shocking Return
The series will return to MTV for the second half of season five on a brand new day Tuesday, January 5 at 9:00/8:00c.

[10/09/15 - 02:35 PM]
CBS Orders "American Gothic," A New Drama Series from Steven Spielberg's Amblin Television and CBS Television Studios, For Broadcast in Summer 2016
Justin Falvey and Darryl Frank of Amblin Television, James Frey of Full Fathom Five and Corinne Brinkerhoff, who is writing the script, will serve as executive producers.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 12:51 PM]
Disney XD Orders Second Season of Animated Series "Marvel's Guardians of the Galaxy"
"Marvel's Guardians of the Galaxy" season two is currently in production and slated to premiere in 2017.

[10/09/15 - 12:36 PM]
Pop on Over to Joy Behar's Place for Some "Late Night Joy" on TLC
The series is produced by True Entertainment and Behar's JoyBee Productions.

[10/09/15 - 12:24 PM]
Academy Award Nominee Bradley Cooper Returns as Sen. Edward Morra, On "Limitless," Tuesday, Oct. 27
The news was announced today by executive producer Craig Sweeny at the series' New York Comic Con panel at the Hammerstein Ballroom in New York City.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:41 AM]
ABC to Bump "Beyond the Tank" Indefinitely; "Shark Tank" Repeat Set for Tuesday, October 13
The Alphabet will encore the season premiere of the parent series this Tuesday at 10:00/9:00c.

[10/09/15 - 10:18 AM]
Esquire Network Orders New High-Octane Competition Series "Team Ninja Warrior"
For the first time in ninja history, the mother of all obstacle courses is now built for two.