Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming
New Ad Encourages Viewers Who Want to Be Able to See the #1 and #2 Women's
Networks to 'Switch From DISH'
Millions of Women Denied Access to Entertaining, Award-Winning Programming and
Information and Advocacy on Critical Issues
NEW YORK, Jan. 24 -- Lifetime Entertainment Services took a
full-page national advertisement in today's New York Times that exposes the
DISH Network's disregard for its women customers through its unwillingness "to
pay a fair market value for the two most-watched women's television networks."
The headline of the full-page ad reads:
"DISH NETWORK LINE-UP: 46 Sports channels. 7 Pornography channels. 0
Lifetime Channels. If Lifetime and Lifetime Movie Network -- the #1 and #2
women's networks -- can't make the cut, it's obvious that DISH doesn't value
Betty Cohen, President and Chief Executive Officer, Lifetime Entertainment
Services, said, "Women really value Lifetime's award-winning programming and
our impassioned advocacy -- that's why we are the #1 and #2 women's networks.
We had no choice but to walk away from DISH's 'take it or leave it' offer if
we hoped to continue to honor our commitment to viewers."
The ad highlights programming and information on Lifetime and Lifetime
Movie Network that DISH subscribers will be missing, including: highly rated
original movies like the February world premiere of For One Night starring
Raven-Symone; a full slate of upcoming original series including Cheerleader
Nation, Face the Family, and LoveSpring (from Will & Grace's Eric McCormack)
and critical information on important issues like breast cancer, heart health
and violence against women.
The advocacy efforts of Lifetime and Lifetime Movie Network have resulted
in legislative action on a number of key issues -- including sexual assault
prevention and ending human trafficking -- and have had a positive influence
on women everywhere.
For example, building on the February 6th world premiere of For One Night
-- inspired by a true story of a high school senior who risks her social and
academic standing to end her school's tradition of racially segregated proms -
- Lifetime is undertaking a tolerance and community service campaign in
partnership with leading non-profit organizations, including the YWCA of the
USA, the NAACP and Youth Service America.
The ad concludes with "Keep Lifetime Networks on your television set by
switching to DIRECTV or your local cable system."
In 2005, Lifetime was the fourth most popular basic cable network, and
Lifetime Movie Network was ranked as the "favorite" network of DISH Network
subscribers, according to the latest Beta Satellite Subscriber Study of
mid-sized and emerging networks.
About Lifetime Entertainment Services
LIFETIME is the leader in women's television, and LIFETIME Television is
one of the top-rated basic cable television networks. A diverse, multi-media
company, LIFETIME is committed to offering the highest quality entertainment
and information programming, and advocating a wide range of issues affecting
women and their families. LIFETIME Television, Lifetime Movie Network,
Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online are part
of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst
Corporation and The Walt Disney Company.
* AD AVAILABLE UPON REQUEST
SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com