or


[01/24/06 - 12:00 AM]
Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

[via press release from Lifetime]

Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

New Ad Encourages Viewers Who Want to Be Able to See the #1 and #2 Women's Networks to 'Switch From DISH'

Millions of Women Denied Access to Entertaining, Award-Winning Programming and Information and Advocacy on Critical Issues

NEW YORK, Jan. 24 -- Lifetime Entertainment Services took a full-page national advertisement in today's New York Times that exposes the DISH Network's disregard for its women customers through its unwillingness "to pay a fair market value for the two most-watched women's television networks."

The headline of the full-page ad reads:

"DISH NETWORK LINE-UP: 46 Sports channels. 7 Pornography channels. 0 Lifetime Channels. If Lifetime and Lifetime Movie Network -- the #1 and #2 women's networks -- can't make the cut, it's obvious that DISH doesn't value women."

Betty Cohen, President and Chief Executive Officer, Lifetime Entertainment Services, said, "Women really value Lifetime's award-winning programming and our impassioned advocacy -- that's why we are the #1 and #2 women's networks. We had no choice but to walk away from DISH's 'take it or leave it' offer if we hoped to continue to honor our commitment to viewers."

The ad highlights programming and information on Lifetime and Lifetime Movie Network that DISH subscribers will be missing, including: highly rated original movies like the February world premiere of For One Night starring Raven-Symone; a full slate of upcoming original series including Cheerleader Nation, Face the Family, and LoveSpring (from Will & Grace's Eric McCormack) and critical information on important issues like breast cancer, heart health and violence against women.

The advocacy efforts of Lifetime and Lifetime Movie Network have resulted in legislative action on a number of key issues -- including sexual assault prevention and ending human trafficking -- and have had a positive influence on women everywhere.

For example, building on the February 6th world premiere of For One Night -- inspired by a true story of a high school senior who risks her social and academic standing to end her school's tradition of racially segregated proms - - Lifetime is undertaking a tolerance and community service campaign in partnership with leading non-profit organizations, including the YWCA of the USA, the NAACP and Youth Service America.

The ad concludes with "Keep Lifetime Networks on your television set by switching to DIRECTV or your local cable system."

In 2005, Lifetime was the fourth most popular basic cable network, and Lifetime Movie Network was ranked as the "favorite" network of DISH Network subscribers, according to the latest Beta Satellite Subscriber Study of mid-sized and emerging networks.

About Lifetime Entertainment Services

LIFETIME is the leader in women's television, and LIFETIME Television is one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

* AD AVAILABLE UPON REQUEST

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com





  [january 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.

[03/05/15 - 08:32 AM]
Netflix Announces New Drama Series "The OA"
Eight hour-long episodes of the series will premiere exclusively across all Netflix territories in 2016.

[03/05/15 - 08:30 AM]
Wednesday's Broadcast Ratings: "Empire" Remains Unstoppable for FOX
The network's juggernaut climbs to a 5.7 rating among adults 18-49.

[03/05/15 - 08:24 AM]
Animal Planet's #1 Series Returns Sunday, April 5 - Jeremy Wade Goes to New Depths in the Most Daring "River Monsters" Expeditions Yet
In the season finale, Wade travels back in time to uncover the greatest river monster that ever lived in the ground-breaking special "River Monsters: Prehistoric Terror," premiering in late May during Animal Planet's fourth annual "Monster Week."

[03/05/15 - 08:01 AM]
Strong, Lalas Tabbed FOX Sports 1's Lead Major League Soccer Broadcast Team
The trio makes its network MLS debut calling the night-cap of FOX Sports 1's season-opening doubleheader, Sunday, March 8, as the Seattle Sounders FC hosts the defending Eastern Conference Champion New England Revolution at CenturyLink Field.

[03/05/15 - 07:03 AM]
Discovery Channel Ascends with the Introduction of Elevation Weekend on April 25
A weekend of epic documentaries, Elevation Weekend documents new conflicts and obstacles as well as reflects on the history of heroic expeditions and how they inform modern explorations.

[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.