or


[01/24/06 - 12:00 AM]
Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

[via press release from Lifetime]

Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

New Ad Encourages Viewers Who Want to Be Able to See the #1 and #2 Women's Networks to 'Switch From DISH'

Millions of Women Denied Access to Entertaining, Award-Winning Programming and Information and Advocacy on Critical Issues

NEW YORK, Jan. 24 -- Lifetime Entertainment Services took a full-page national advertisement in today's New York Times that exposes the DISH Network's disregard for its women customers through its unwillingness "to pay a fair market value for the two most-watched women's television networks."

The headline of the full-page ad reads:

"DISH NETWORK LINE-UP: 46 Sports channels. 7 Pornography channels. 0 Lifetime Channels. If Lifetime and Lifetime Movie Network -- the #1 and #2 women's networks -- can't make the cut, it's obvious that DISH doesn't value women."

Betty Cohen, President and Chief Executive Officer, Lifetime Entertainment Services, said, "Women really value Lifetime's award-winning programming and our impassioned advocacy -- that's why we are the #1 and #2 women's networks. We had no choice but to walk away from DISH's 'take it or leave it' offer if we hoped to continue to honor our commitment to viewers."

The ad highlights programming and information on Lifetime and Lifetime Movie Network that DISH subscribers will be missing, including: highly rated original movies like the February world premiere of For One Night starring Raven-Symone; a full slate of upcoming original series including Cheerleader Nation, Face the Family, and LoveSpring (from Will & Grace's Eric McCormack) and critical information on important issues like breast cancer, heart health and violence against women.

The advocacy efforts of Lifetime and Lifetime Movie Network have resulted in legislative action on a number of key issues -- including sexual assault prevention and ending human trafficking -- and have had a positive influence on women everywhere.

For example, building on the February 6th world premiere of For One Night -- inspired by a true story of a high school senior who risks her social and academic standing to end her school's tradition of racially segregated proms - - Lifetime is undertaking a tolerance and community service campaign in partnership with leading non-profit organizations, including the YWCA of the USA, the NAACP and Youth Service America.

The ad concludes with "Keep Lifetime Networks on your television set by switching to DIRECTV or your local cable system."

In 2005, Lifetime was the fourth most popular basic cable network, and Lifetime Movie Network was ranked as the "favorite" network of DISH Network subscribers, according to the latest Beta Satellite Subscriber Study of mid-sized and emerging networks.

About Lifetime Entertainment Services

LIFETIME is the leader in women's television, and LIFETIME Television is one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

* AD AVAILABLE UPON REQUEST

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com





  [january 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/01/25 - 09:34 AM]
FX and Disney+ Latin America's "Necaxa" New Docuseries from the Producers of "Welcome to Wrexham" Premieres Thursday, August 7
"Necaxa" will premiere two episodes each Thursday for the first three weeks followed by one episode each Thursday until the season finale on Thursday, September 18.

[07/01/25 - 09:19 AM]
Apple TV+ Lands New Series Inspired by Jennette McCurdy's "I'm Glad My Mom Died"
Emmy, SAG and Golden Globe Award winner Jennifer Aniston is set to star and executive produce.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[07/01/25 - 09:01 AM]
Video: "Leanne" - Official Trailer - Netflix
When her husband leaves her for another woman, a resilient Southern mom starts over with the support of her loving, but unfiltered family.

[07/01/25 - 09:01 AM]
Video: Marvel Animation's "Eyes of Wakanda" - Official Sneak Peek - Disney+
Wakanda's secrets span centuries.

[07/01/25 - 09:01 AM]
The CW Network Announces New Drama Series "Law & Order Toronto: Criminal Intent" to Premiere Wednesday, September 24
The series' 2024 launch in Canada was the #1 primetime premiere on Citytv and was the #1 primetime debut for a drama that season.

[07/01/25 - 08:01 AM]
Video: "Unspeakable Sins" - Official Trailer - Netflix
A woman trapped in a controlling marriage finds solace in a secret affair with a younger man until it spirals into a dangerous game of survival.

[07/01/25 - 07:05 AM]
Video: Prime Video Reveals New Teaser Trailer for "The Terminal List: Dark Wolf," Starring Taylor Kitsch, Chris Pratt, and Tom Hopper
"Dark Wolf" will premiere the first three episodes on Wednesday, August 27 exclusively on Prime Video in more than 240 countries and territories worldwide.

[07/01/25 - 07:01 AM]
Video: "Delirium" - Official Trailer - Netflix
When his wife Agustina falls into delirium, a professor delves into her dark past to piece together her story and uncover the cause of her madness.

[07/01/25 - 07:01 AM]
Dan Stevens Joins "LEGO Star Wars: Rebuild the Galaxy - Pieces of the Past," A Four-Piece Special Event, September 19 Only on Disney+
Solitus is ready to shake things up.

[07/01/25 - 06:43 AM]
Ahmed Fareed Named Studio Host for NBC Sports' "Big Ten College Countdown" and Monday Night NBA Coverage
"College football under the lights is sacred, and we've got the crew to match its energy. Plus, helping shape our NBA coverage in its return to NBC Sports? I can't wait to start," Fareed said.

[07/01/25 - 01:01 AM]
Video: Netflix Drops Explosive Trailer for New Series, "Marked"
Desperate times call for desperate measures. A Joburg cash-in-transit truck proves the perfect mark for a devout mother whose child lies at death's door.

[06/30/25 - 05:01 PM]
Video: "Riff Raff" - Official Trailer - Hulu
Ed Harris, Gabrielle Union, Lewis Pullman, Emanuela Postacchini, Jennifer Coolidge, Pete Davidson and Bill Murray star in the film, due this Friday, July 4.

[06/30/25 - 01:59 PM]
Video: Preview - "Holidazed" - Premieres July 6 on Hallmark Channel
The Hallmark+ series makes its linear premiere this weekend on the cable channel.

[06/30/25 - 11:02 AM]
"Sinners" with Black American Sign Language (BASL) Debuts July 4 on Max in the U.S.
This groundbreaking release marks the first time a streaming platform will exclusively debut a film interpreted in BASL.