or


[01/24/06 - 12:00 AM]
Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

[via press release from Lifetime]

Lifetime Ad Exposes Dish's Disregard for Value of Women's Programming

New Ad Encourages Viewers Who Want to Be Able to See the #1 and #2 Women's Networks to 'Switch From DISH'

Millions of Women Denied Access to Entertaining, Award-Winning Programming and Information and Advocacy on Critical Issues

NEW YORK, Jan. 24 -- Lifetime Entertainment Services took a full-page national advertisement in today's New York Times that exposes the DISH Network's disregard for its women customers through its unwillingness "to pay a fair market value for the two most-watched women's television networks."

The headline of the full-page ad reads:

"DISH NETWORK LINE-UP: 46 Sports channels. 7 Pornography channels. 0 Lifetime Channels. If Lifetime and Lifetime Movie Network -- the #1 and #2 women's networks -- can't make the cut, it's obvious that DISH doesn't value women."

Betty Cohen, President and Chief Executive Officer, Lifetime Entertainment Services, said, "Women really value Lifetime's award-winning programming and our impassioned advocacy -- that's why we are the #1 and #2 women's networks. We had no choice but to walk away from DISH's 'take it or leave it' offer if we hoped to continue to honor our commitment to viewers."

The ad highlights programming and information on Lifetime and Lifetime Movie Network that DISH subscribers will be missing, including: highly rated original movies like the February world premiere of For One Night starring Raven-Symone; a full slate of upcoming original series including Cheerleader Nation, Face the Family, and LoveSpring (from Will & Grace's Eric McCormack) and critical information on important issues like breast cancer, heart health and violence against women.

The advocacy efforts of Lifetime and Lifetime Movie Network have resulted in legislative action on a number of key issues -- including sexual assault prevention and ending human trafficking -- and have had a positive influence on women everywhere.

For example, building on the February 6th world premiere of For One Night -- inspired by a true story of a high school senior who risks her social and academic standing to end her school's tradition of racially segregated proms - - Lifetime is undertaking a tolerance and community service campaign in partnership with leading non-profit organizations, including the YWCA of the USA, the NAACP and Youth Service America.

The ad concludes with "Keep Lifetime Networks on your television set by switching to DIRECTV or your local cable system."

In 2005, Lifetime was the fourth most popular basic cable network, and Lifetime Movie Network was ranked as the "favorite" network of DISH Network subscribers, according to the latest Beta Satellite Subscriber Study of mid-sized and emerging networks.

About Lifetime Entertainment Services

LIFETIME is the leader in women's television, and LIFETIME Television is one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

* AD AVAILABLE UPON REQUEST

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com





  [january 2006]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.