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[01/30/06 - 12:00 AM]
Bravo to Go Launches with 'Project Runway' and 'Queer Eye' Mobile Stores Featuring Ring Tones and Wallpaper from Acclaimed Series Today, Monday, January 30

[via press release from Bravo]

BRAVO TO GO LAUNCHES WITH 'PROJECT RUNWAY' AND 'QUEER EYE' MOBILE STORES FEATURING RING TONES AND WALLPAPER FROM ACCLAIMED SERIES TODAY, MONDAY, JANUARY 30

BRAVO TO GO LAUNCHES WITH 'PROJECT RUNWAY' AND 'QUEER EYE' MOBILE STORES FEATURING RING TONES AND WALLPAPER FROM ACCLAIMED SERIES TODAY, MONDAY, JANUARY 30

CLICK ON BRAVOTV.COM AND GIVE YOUR PHONE A 'MAKE-BETTER' WITH WALLPAPER & RINGTONES THAT TELL FRIENDS IF YOU ARE IN OR OUT!

NEW YORK - January 30, 2006 - Bravo has entered into the mobile phone market with the launch of Bravo To Go, which will include two online mobile storefronts for the acclaimed original series "Project Runway" and "Queer Eye." Teaming up with iLoop Mobile, Inc., mobile phone users will be able to purchase wallpaper as well as ringtones featuring the shows' theme songs when the storefronts launch on BravoTV.com today, Monday, January 30. The announcement was made today by Lauren Zalaznick, President, Bravo.

"Networks are branding their programming through mobile content and providing an audible and visual experience for the consumer," said Zalaznick. "We're launching our mobile store with the most in demand Bravo brands, 'Project Runway' and 'Queer Eye'."

A selection of "Project Runway" and "Queer Eye" mobile phone ringtones can be purchased at www.BravoTV.com for $1.99 per Bravo To Go download. Take Heidi Klum on the go and choose between the "Project Runway" theme song and the supermodel's famous words, "Are You In Or Out," or make their ringtones fabulous with the "Queer Eye" theme song, "All Things Just Keep Getting Better," by Widelife with Simone Denny.

Mobile phone users can also give their cell phones a makeover with a selection of "Project Runway" and "Queer Eye" wallpaper for $1.99. Whether it's Heidi Klum's smile or a Fab Five group shot, it's guaranteed high-phone-fashion and style for the consumer.

The mobile storefronts will be live on BravoTV.com and powered by iLoop Mobile, Inc., a mobile application software company that allows content owners to create, connect, and control text-based SMS mobile marketing campaigns and web and WAP mobile storefronts.

"We are proud to be selected as the mobile provider for 'Project Runway' and 'Queer Eye'," said Steve Koskie, iLoop Mobile CEO, "Bravo has been able to leverage our mobile technology platform to connect their brands to the consumer in a fun and interactive way."

Bravo's "Queer Eye" and "Project Runway" continue to be the networks biggest hits. This season, the Fab Five has geared up to "make-better" a new group of straight men in need for a new look on life, from the men of Moose International to Kevin Bacon's big brother, Michael. "Project Runway" has come back even stronger this season, with season two's premiere episode reaching triple the audience of season one's, and last week's episode surpassing season one's finale in key demos, and the Project Runway site has reached 30 million pageviews since the new season launched.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, comedy and music specials, movies and by showing a whole different side of celebrities. Currently available in more than 79 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Inside the Actors Studio," "Project Runway," "Celebrity Poker Showdown," and "Blow Out" as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye." The network's latest hits include "Being Bobby Brown" and "Kathy Griffin: My Life on the D-List."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit: www.bravotv.com .

iLoop Mobile is the leading mobile application software company providing interactive mobile phone marketing initiatives and content distribution. Our suite of patent-pending products, Dimension Interactive, Dimension Subscription, and Dimension Storefront allows companies to create, connect, and control mobile phone campaigns across the Americas, Europe, and Asia. iLoop Mobile is privately held and is headquartered in San Jose, California.





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· PROJECT RUNWAY (LIFETIME)
· QUEER EYE (BRAVO)





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