[01/31/06 - 12:00 AM]
Adult Swim Ranks #1 for January Total Day Delivery of Adults 18-24, Men 18-34 and Men 18-24

[via press release from Cartoon Network]

Adult Swim Ranks #1 for January Total Day Delivery of Adults 18-24, Men 18-34 and Men 18-24

Adult Swim Tops All Basic Cable Networks with 12 Showings in January�s Top 50 Telecasts among Adults 18-34

Led by provocative original programming and top off-net acquisitions, Adult Swim once again ranked #1 among ad-supported cable for monthly total day delivery of adults 18-24, men 18-24 and men 18-34, according to preliminary data from Nielsen Media Research. The late-night service also topped all other basic cable networks for the number of telecasts that ranked among January�s top 50 programs with adults 18-34�12 airings, which included presentations of Family Guy, Futurama and The Boondocks. Adult Swim also ranked #2 for month-long total day delivery of adults 18-34.

Highlights of Adult Swim�s January performance include the following:

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.)

- 12 Adult Swim programs ranked among the top 50 basic cable programs in January among adults 18-34

- Adults 18-34 delivery totaled 339,000 and an 0.5 rating

- Adults 18-24 delivery totaled 194,000 and an 0.7 rating

- Men 18-34 delivery totaled 207,000 and an 0.6 rating

- Men 18-24 delivery totaled 123,000 and a 0.9 rating

- Adults 18-49 delivery totaled 445,000 and an 0.3 rating�ranked #7 among all ad-supported basic cable (tied with Lifetime)

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 12/26/05-1/29/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [january 2006]  


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