or


[02/02/06 - 12:00 AM]
Hallmark Channel Signs Conagra Foods and Listerine Pocketpaks to Sponsor Its Annual Valentine's Day Cross-Platform Promotion

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS CONAGRA FOODS AND LISTERINE POCKETPAKS TO SPONSOR ITS ANNUAL VALENTINE�S DAY CROSS-PLATFORM PROMOTION

Hallmark Channel and the holidays go together like cupids and arrows, and this Valentine�s Day the network�s annual cross-platform sweepstakes will be sponsored by ConAgra Foods and Listerine PocketPaks. ConAgra Foods will promote its Homestyle Bakes line. The annual cross-platform sweepstakes will be featured on air, online and in store at approximately 4,000 Hallmark Gold Crown stores across the country, and coincides with the premiere of Hallmark Channel�s Original holiday movie, �Falling in Love with the Girl Next Door,� premiering Saturday, February 4 (9 pm, ET/PT).

Both sponsors will have a presence on all three platforms. On-air support includes promotional spots, sweepstakes spots, billboards, Valentine vignettes and �Inside Story� behind-the-scenes vignettes. Hallmark Channel�s website (www.hallmarkchannel.com) will include a link to enter the sweepstakes, and participating Hallmark Gold Crown stores will feature point-of-purchase displays.

The sweepstakes offers the chance for entrants to win a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. �Hallmark Channel�s original holiday movies and the resulting promotions are a valuable asset to the network and its advertisers,� said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. �They consistently draw a strong consumer audience, associating our sponsors with a high-quality brand that has the longest length of tune in cable.�

�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke (�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who have battled for decades over who throws the best Halloween party on Catalina Island. When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like About You�), her childhood friend and Betsy�s son, the two women try to put their differences aside � unsuccessfully � for the sake of their children. Patrick Duffy (�Dallas�) and Bruce Boxleitner (�Babylon 5�) co-star.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· FALLING IN LOVE WITH THE GIRL NEXT DOOR (HALLMARK)
· MURDER WITHOUT CONVICTION (HALLMARK)
· WHAT I LIKE ABOUT YOU (WB)





[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.