or


[02/02/06 - 12:00 AM]
Hallmark Channel Signs Conagra Foods and Listerine Pocketpaks to Sponsor Its Annual Valentine's Day Cross-Platform Promotion

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS CONAGRA FOODS AND LISTERINE POCKETPAKS TO SPONSOR ITS ANNUAL VALENTINE�S DAY CROSS-PLATFORM PROMOTION

Hallmark Channel and the holidays go together like cupids and arrows, and this Valentine�s Day the network�s annual cross-platform sweepstakes will be sponsored by ConAgra Foods and Listerine PocketPaks. ConAgra Foods will promote its Homestyle Bakes line. The annual cross-platform sweepstakes will be featured on air, online and in store at approximately 4,000 Hallmark Gold Crown stores across the country, and coincides with the premiere of Hallmark Channel�s Original holiday movie, �Falling in Love with the Girl Next Door,� premiering Saturday, February 4 (9 pm, ET/PT).

Both sponsors will have a presence on all three platforms. On-air support includes promotional spots, sweepstakes spots, billboards, Valentine vignettes and �Inside Story� behind-the-scenes vignettes. Hallmark Channel�s website (www.hallmarkchannel.com) will include a link to enter the sweepstakes, and participating Hallmark Gold Crown stores will feature point-of-purchase displays.

The sweepstakes offers the chance for entrants to win a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. �Hallmark Channel�s original holiday movies and the resulting promotions are a valuable asset to the network and its advertisers,� said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. �They consistently draw a strong consumer audience, associating our sponsors with a high-quality brand that has the longest length of tune in cable.�

�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke (�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who have battled for decades over who throws the best Halloween party on Catalina Island. When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like About You�), her childhood friend and Betsy�s son, the two women try to put their differences aside � unsuccessfully � for the sake of their children. Patrick Duffy (�Dallas�) and Bruce Boxleitner (�Babylon 5�) co-star.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· FALLING IN LOVE WITH THE GIRL NEXT DOOR (HALLMARK)
· MURDER WITHOUT CONVICTION (HALLMARK)
· WHAT I LIKE ABOUT YOU (WB)





[03/29/17 - 03:02 PM]
"Black Lightning" First-Look Image Revealed
Cress Williams stars as Jefferson Pierce/Black Lightning.

[03/29/17 - 12:38 PM]
ABC's "Match Game" to Replace "Time After Time" on Sunday Nights Beginning April 2
The game show will fill the 9:00/8:00c hour effective immediately.

[03/29/17 - 12:23 PM]
"The Late Late Show with James Corden" to Air Special Episode Following March Madness Championship Game April 3
Special correspondents Malcolm and Margaret Corden, James Corden's parents, will report live from the championship game in Phoenix.

[03/29/17 - 12:01 PM]
Radio Disney Adds Hailee Steinfeld, Noah Cyrus, Julia Michaels and Grace VanderWaal to Its Lineup of Performers for the 2017 Radio Disney Music Awards
The four rising female artists who have dominated the pop charts join previously announced Kelsea Ballerini, Alessia Cara, Jordan Fisher and Train for the fifth anniversary show.

[03/29/17 - 11:32 AM]
NBC Olympics and Snap Inc. Expand Partnership to Bring 2018 Olympic Winter Games Coverage to Snapchatters in the U.S.
NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

[03/29/17 - 10:21 AM]
Bravo Media's "Southern Charm Savannah" Premieres Monday, May 8 at 10PM ET/PT
The series will follow six lifelong friends as they set out to make their mark in this world, all while navigating their legacies, love lives, and personal relationships.

[03/29/17 - 10:09 AM]
Parade of Stars to Appear on "The Tonight Show Starring Jimmy Fallon" for Four-Night Stand at Universal Orlando Resort April 3-6
Vin Diesel, Shaquille O'Neal, Pitbull, Blake Shelton, Scott Eastwood, Dwayne Johnson, Nicole Richie, Flo Rida, Jay Leno and Jason Derulo are all on tap.

[03/29/17 - 08:47 AM]
"The Mindy Project" Renewed for Sixth and Final Season on Hulu
Look for the swan song to premiere in September 2017 on Hulu.

[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/29/17 - 08:04 AM]
Special Guests Announced for Rock and Roll Hall of Fame Induction Ceremony, Debuting April 29
Previously announced special guests include Neil Young inducting Pearl Jam, Jackson Browne inducting Joan Baez, and Geddy Lee and Alex Lifeson of Rush inducting Yes.

[03/29/17 - 07:44 AM]
Netflix Renews "Santa Clarita Diet" for Season Two
Production on the second season will begin this summer.

[03/29/17 - 07:00 AM]
Wedding Bells Ring for Ben Higgins and Lauren Bushnell as Hosts of Freeform's "Disney's Fairy Tale Weddings" Special Airing Sunday, May 7
The 90-minute special will give viewers a behind-the-scenes look at the one-of-a-kind weddings and magical engagements that take place at Disney Destinations around the globe.

[03/29/17 - 06:06 AM]
"Thunderbirds Are Go" (Season 3) Debuts on April 21
From their hidden island base in the South Pacific, the five Tracy brothers pilot remarkable, cutting-edge Thunderbird vehicles from the depths of the oceans to the highest reaches of space - all for one purpose: to help others in need.

[03/29/17 - 06:02 AM]
Amazon Greenlights Untitled McLaren Racing Docuseries Exclusively for Prime Video
The series follows McLaren, founded in 1963, as they prepare to challenge for the 2017 World Championship, with new Executive Director and former racer Zak Brown leading the famed racing organization.

[03/29/17 - 06:01 AM]
Taylor Cole and Steve Lund Star in "The Art of Us" Premiering May 20
The film also has a prominent story arc for "Vincent the Dog" and other adorable canines, part of Crown Media Family Networks' global pet initiative.