or


[02/02/06 - 12:00 AM]
Hallmark Channel Signs Conagra Foods and Listerine Pocketpaks to Sponsor Its Annual Valentine's Day Cross-Platform Promotion

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS CONAGRA FOODS AND LISTERINE POCKETPAKS TO SPONSOR ITS ANNUAL VALENTINE�S DAY CROSS-PLATFORM PROMOTION

Hallmark Channel and the holidays go together like cupids and arrows, and this Valentine�s Day the network�s annual cross-platform sweepstakes will be sponsored by ConAgra Foods and Listerine PocketPaks. ConAgra Foods will promote its Homestyle Bakes line. The annual cross-platform sweepstakes will be featured on air, online and in store at approximately 4,000 Hallmark Gold Crown stores across the country, and coincides with the premiere of Hallmark Channel�s Original holiday movie, �Falling in Love with the Girl Next Door,� premiering Saturday, February 4 (9 pm, ET/PT).

Both sponsors will have a presence on all three platforms. On-air support includes promotional spots, sweepstakes spots, billboards, Valentine vignettes and �Inside Story� behind-the-scenes vignettes. Hallmark Channel�s website (www.hallmarkchannel.com) will include a link to enter the sweepstakes, and participating Hallmark Gold Crown stores will feature point-of-purchase displays.

The sweepstakes offers the chance for entrants to win a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. �Hallmark Channel�s original holiday movies and the resulting promotions are a valuable asset to the network and its advertisers,� said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. �They consistently draw a strong consumer audience, associating our sponsors with a high-quality brand that has the longest length of tune in cable.�

�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke (�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who have battled for decades over who throws the best Halloween party on Catalina Island. When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like About You�), her childhood friend and Betsy�s son, the two women try to put their differences aside � unsuccessfully � for the sake of their children. Patrick Duffy (�Dallas�) and Bruce Boxleitner (�Babylon 5�) co-star.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· FALLING IN LOVE WITH THE GIRL NEXT DOOR (HALLMARK)
· MURDER WITHOUT CONVICTION (HALLMARK)
· WHAT I LIKE ABOUT YOU (WB)









[08/20/14 - 04:01 PM]
Syfy and Alcon TV Announce Shohreh Aghdashloo and Steven Strait Will Star in "The Expanse," New 10-Episode Space Opera
They'll join the previously announced Thomas Jane as the world-weary Detective Miller, a native of "the Asteroid Belt" between Mars and Jupiter.

[08/20/14 - 02:59 PM]
Nickelodeon to Premiere Two New Live-Action Shows Sept. 13
Look for newcomers "Henry Danger" and "Nicky, Ricky, Dicky & Dawn" at 8:00/7:00c and 8:30/7:30c, respectively.

[08/20/14 - 02:17 PM]
FX's Acclaimed Anthology Series "American Horror Story: Freak Show" Premieres October 8
Jessica Lange, Kathy Bates, Sarah Paulson, Michael Chiklis and Angela Bassett star in the latest installment, airing Wednesday nights at 10:00/9:00c.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 01:25 PM]
David Spade, Celebrity Pals Match Wits with NFL on FOX's Jay Glazer in "Fantasy Football Uncensored" on FOX Sports 1
Nick Swardson, Brody Stevens, Rascal Flatts' bassist Jay DeMarcus, MMA icon Chuck Liddell, No Filter's Katie Nolan and actor Jerry Ferrara will also compete.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:42 PM]
ABC and Twitter Offer a Special First Look at the Premiere of "Selfie" to Twitter Users
The show's pilot is now available in advance of its premiere, Tuesday, September 30 at 8:00/7:00c.

[08/20/14 - 12:30 PM]
Tony Shalhoub Joins "Nurse Jackie's" Seventh Season
He'll play a new ER doctor who has a great bedside manner, a special touch with his boss, Gloria Akalitus, and who offers Jackie something she desperately needs - a friend.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 12:02 PM]
"Sports Jeopardy!" with Dan Patrick Premieres September 24 on Crackle
New episodes will be available to stream on demand year round every Wednesday for a total of 52 episodes each year.

[08/20/14 - 12:01 PM]
"Brickleberry" Season 3 Premieres September 16 at 10:30 pm ET/PT; "Adam Devine's House Party" Season 2 Premieres September 9 at 10:30 pm ET/PT
The latter will then move into its permanent timeslot on Thursday, September 11 at 12:30 a.m. ET/PT.

[08/20/14 - 11:45 AM]
Mediacom Communications and The Walt Disney Company Sign Comprehensive Distribution Deal
Continuing services covered by the broad scope of this agreement include: ABC Family, Disney Channel, Disney Junior, Disney XD, ESPN, ESPN2, ESPNU, ESPN Deportes, ESPNEWS, ESPN Classic, ESPN3, Fusion and retransmission consent for ABC Owned stations.

[08/20/14 - 10:36 AM]
"Kim of Queens" Returns to Rule Her Kingdom September 16
The series returns this fall for a second season with star Kim Gravel, one of the country's most successful and outspoken pageant coaches on a mission to find diamonds in the rough and transform them into confident young women.

[08/20/14 - 10:00 AM]
Witness the Birth of a Brave New World and Meet the 15 Pioneers Building "Utopia"
The series kicks off with a special three-night premiere, beginning on a special night, Sunday, September 7 at 8:00/7:00c.

[08/20/14 - 09:37 AM]
Showtime(R) Gives Acclaimed Drama Series "Ray Donovan" and "Masters of Sex" Season Three Pick-Ups
Both series will receive 12 one-hour episode orders, and will begin production in early 2015.