or


[02/02/06 - 12:00 AM]
Hallmark Channel Signs Conagra Foods and Listerine Pocketpaks to Sponsor Its Annual Valentine's Day Cross-Platform Promotion

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS CONAGRA FOODS AND LISTERINE POCKETPAKS TO SPONSOR ITS ANNUAL VALENTINE�S DAY CROSS-PLATFORM PROMOTION

Hallmark Channel and the holidays go together like cupids and arrows, and this Valentine�s Day the network�s annual cross-platform sweepstakes will be sponsored by ConAgra Foods and Listerine PocketPaks. ConAgra Foods will promote its Homestyle Bakes line. The annual cross-platform sweepstakes will be featured on air, online and in store at approximately 4,000 Hallmark Gold Crown stores across the country, and coincides with the premiere of Hallmark Channel�s Original holiday movie, �Falling in Love with the Girl Next Door,� premiering Saturday, February 4 (9 pm, ET/PT).

Both sponsors will have a presence on all three platforms. On-air support includes promotional spots, sweepstakes spots, billboards, Valentine vignettes and �Inside Story� behind-the-scenes vignettes. Hallmark Channel�s website (www.hallmarkchannel.com) will include a link to enter the sweepstakes, and participating Hallmark Gold Crown stores will feature point-of-purchase displays.

The sweepstakes offers the chance for entrants to win a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. �Hallmark Channel�s original holiday movies and the resulting promotions are a valuable asset to the network and its advertisers,� said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. �They consistently draw a strong consumer audience, associating our sponsors with a high-quality brand that has the longest length of tune in cable.�

�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke (�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who have battled for decades over who throws the best Halloween party on Catalina Island. When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like About You�), her childhood friend and Betsy�s son, the two women try to put their differences aside � unsuccessfully � for the sake of their children. Patrick Duffy (�Dallas�) and Bruce Boxleitner (�Babylon 5�) co-star.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· FALLING IN LOVE WITH THE GIRL NEXT DOOR (HALLMARK)
· MURDER WITHOUT CONVICTION (HALLMARK)
· WHAT I LIKE ABOUT YOU (WB)









[03/30/15 - 01:34 PM]
The Untold Story of the World's Most Famous Sex Symbol Is Revealed in Lifetime(R)'s Miniseries Event, "The Secret Life of Marilyn Monroe" Premiering May 30th and 31st
Kelli Garner stars in the title role of the four-hour event.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 01:03 PM]
Venture to the Great Swamplands of the South with a New Season of "Buying the Bayou" on Destination America
The series returns with back-to-back episodes on Monday, April 13 at 9:00/8:00c.

[03/30/15 - 12:45 PM]
NBC Will Ease on Down the Road with Dec. 3 Live Production of "The Wiz" Featuring Production Partner Cirque du Soleil Theatrical
Tony Award-winning director Kenny Leon will stage both the television production and Broadway revival of "The Wiz" in collaboration with Tony winner and Broadway icon Harvey Fierstein, who will contribute new material to the original Broadway book by William F. Brown.

[03/30/15 - 12:16 PM]
Animal Planet Goes Behind the Badge of Wildlife's Last Line of Defense with New Series "Lone Star Law"
Also on tap are new seasons of "North Woods Law" and "Rugged Justice."

[03/30/15 - 12:01 PM]
Oxygen Media Increases Original Programming by 25 Percent with Addition of Eight New Series
The newcomers include "Douglas Family Gold," "The Hustle," "Pretty. Strong.," "Player Gets Played," "Boss Nails" and the third installment of the popular franchise, "Preachers of Atlanta."

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:55 AM]
Bravo Media Expands Diverse Slate with Addition of 10 New and 4 Returning Series Marking Over 40 High-Quality Original Series
New season orders are set for "Ladies of London" season two, "Don't Be Tardy... " season four, "Million Dollar Listing Los Angeles" season eight and "Manzo'd with Children" season two.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:32 AM]
Esquire Network Unveils 2015 Upfront Lineup Bolstering Original Programming with Five New Series
"This new line-up will present even more of the compelling, dynamic content that is engaging our male audience, setting us up for further momentum," said Matt Hanna.

[03/30/15 - 11:27 AM]
truTV & Top Rank Partner to Exclusively Televise Live Friday Night Primetime Boxing Series
The new boxing series, in association with Turner Sports and HBO Sports, will launch on the eve of the Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 11:07 AM]
New Discovery Channel Series "Sons of Winter" Answers Call of the Wild in the Ultimate Coming-of-Age Survival Tale
The series, from Gurney Productions, premieres Tuesday, April 28 at 10:00/9:00c.

[03/30/15 - 11:01 AM]
NBC's "American Odyssey" & Google Invite Viewers to Tour Key Cities and Uncover New Clues with "Explore American Odyssey" Companion Site
Beginning March 30, curious minds will be challenged to uncover the truth by immersing themselves in the online experience "Explore American Odyssey" at www.exploreamericanodyssey.com.

[03/30/15 - 11:01 AM]
ABC Family Picks Up "Shadowhunters," a Saga Series Based on the Beloved New York Times Bestselling Book Series The Mortal Instruments
The series follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons.