or


[02/02/06 - 12:00 AM]
Hallmark Channel Signs Conagra Foods and Listerine Pocketpaks to Sponsor Its Annual Valentine's Day Cross-Platform Promotion

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SIGNS CONAGRA FOODS AND LISTERINE POCKETPAKS TO SPONSOR ITS ANNUAL VALENTINE�S DAY CROSS-PLATFORM PROMOTION

Hallmark Channel and the holidays go together like cupids and arrows, and this Valentine�s Day the network�s annual cross-platform sweepstakes will be sponsored by ConAgra Foods and Listerine PocketPaks. ConAgra Foods will promote its Homestyle Bakes line. The annual cross-platform sweepstakes will be featured on air, online and in store at approximately 4,000 Hallmark Gold Crown stores across the country, and coincides with the premiere of Hallmark Channel�s Original holiday movie, �Falling in Love with the Girl Next Door,� premiering Saturday, February 4 (9 pm, ET/PT).

Both sponsors will have a presence on all three platforms. On-air support includes promotional spots, sweepstakes spots, billboards, Valentine vignettes and �Inside Story� behind-the-scenes vignettes. Hallmark Channel�s website (www.hallmarkchannel.com) will include a link to enter the sweepstakes, and participating Hallmark Gold Crown stores will feature point-of-purchase displays.

The sweepstakes offers the chance for entrants to win a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. �Hallmark Channel�s original holiday movies and the resulting promotions are a valuable asset to the network and its advertisers,� said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. �They consistently draw a strong consumer audience, associating our sponsors with a high-quality brand that has the longest length of tune in cable.�

�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke (�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who have battled for decades over who throws the best Halloween party on Catalina Island. When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like About You�), her childhood friend and Betsy�s son, the two women try to put their differences aside � unsuccessfully � for the sake of their children. Patrick Duffy (�Dallas�) and Bruce Boxleitner (�Babylon 5�) co-star.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· FALLING IN LOVE WITH THE GIRL NEXT DOOR (HALLMARK)
· MURDER WITHOUT CONVICTION (HALLMARK)
· WHAT I LIKE ABOUT YOU (WB)











[03/02/15 - 01:05 PM]
Move Over Sharks and Make Room for the First-Ever Puppy Week on Nickelodeon with "Nick Jr.'s Puppy Preschool" Kicking Off Monday, March 2
The celebration culminates with the world premiere of the live-action preschool special, "Mutt & Stuff," created by legendary children's TV producers, Sid and Marty Krofft.

[03/02/15 - 01:04 PM]
Video: WGN America Releases the First Haunting Trailer for Highly-Anticipated Second Season of "Salem" Returning April 5th at 10 PM ET/9C
The haunting trailer features a first look at new recurring guest stars Lucy Lawless and Stuart Townsend who have joined the series for season two.

[03/02/15 - 01:00 PM]
E!'s New Series "Good Work" Celebrates the Good, The Bad and the Just Plain Wrong of Hollywood's Plastic Surgery and Beauty Craze
The new one-hour, six episode pop culture roundtable series features hosts RuPaul, Dr. Terry Dubrow and Sandra Vergara as they celebrate the "good work" and the "not so good work" of Hollywood celebs.

[03/02/15 - 12:47 PM]
Destination America Heads to Orlando, Florida for Brand New Episode Tapings of "Impact Wrestling"
Professional wrestlers will be competing in the ring amongst some of the best known in America including Kurt Angle, Bobby Lashley, and Chris Melendez.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 12:06 PM]
ESPN to Present Record Number of Women's Championship Week Games
The networks will combine to exclusively offer game action of 112 women's games, and will crown the champion from 21 Division I conferences.

[03/02/15 - 12:01 PM]
Netflix Announces Dates for Upcoming Slate
Look for a new season of "Orange Is the New Black" on June 12 as well as the premieres of "Between," "Sense8" and "Wet Hot American Summer: First Day of Camp" in the coming months.

[03/02/15 - 11:43 AM]
Smithsonian Channel(TM) Honors Passing of Leonard Nimoy This Week with Encore Presentations of "The Real Story: Star Trek"
The program charts Gene Roddenberry's meteoric rise to fame and extreme tactics to keep his series on the air.

[03/02/15 - 11:37 AM]
Robert Rodriguez to Direct Premiere Installment of El Rey Network/Miramax's "From Dusk Till Dawn: The Series"
The second season kicks off in late summer 2015 on the cable channel.

[03/02/15 - 11:27 AM]
Discovery Channel's Hit Series "Fast N' Loud" Makes Some Noise with All-New Episodes Monday, March 23 at 9PM ET/PT
Car fanatics Richard Rawlings, Aaron Kaufman and the entire Gas Monkey Garage crew return with new builds and new episodes.

[03/02/15 - 11:08 AM]
Judge Judy Sheindlin, Host of Syndication's #1 Rated Show "Judge Judy," Signs Multiyear Deal Through 2020
The new deal includes a first-look production deal with Sheindlin's company Queen Bee Productions Inc.

[03/02/15 - 11:08 AM]
"Cornell: Confidential" Is Live an ABC.com and the WATCH ABC App
"Cornell: Confidential" is a weekly digital series that picks up where the "Secrets and Lies" episodes leave off.

[03/02/15 - 11:01 AM]
Parting Is Such Sweet Sorrow... "Mob Wives" Season 5 Finale Set to Air on VH1 Wednesday, March 4 at 8:00 PM
Plus: Vivica A. Fox to host the season's two-part reunion special beginning Wednesday, March 11 at 8:00/7:00c.

[03/02/15 - 10:59 AM]
"Scandal" Stars Joe Morton, Kate Burton and Brian Letscher to Appear in Special Season Finale of GSN's "The Chase" Tuesday, March 10 at 8:00 P.M. ET/PT
The season four premiere on January 27 saw its highest rating ever for a premiere.

[03/02/15 - 10:24 AM]
Video: "The Red Road" Season 2 Official Trailer
The Jason Momoa-led drama returns Thursday, April 2 at 10:00/9:00c on SundanceTV.