or


[02/03/06 - 12:00 AM]
ABC Marketing Gets Addicted to "Lost" and 'Into the Game' with New On-Air Promos for "Lost" and "Desperate Housewives"

[via press release from ABC]

ABC MARKETING GETS ADDICTED TO �LOST� AND �INTO THE GAME� WITH NEW ON-AIR PROMOS FOR �LOST� AND �DESPERATE HOUSEWIVES�

Promos to Be Broadcast for the First Time in HDTV During Super Bowl, Sunday, Feb. 5

During the half-time break of the Super Bowl, airing SUNDAY, FEBRUARY 5 on the ABC Television Network, ABC Marketing is gearing up to get even more people addicted to the hit drama �Lost� and to watch along with major athletes who are �getting into the game� with �Desperate Housewives.� In addition, for the first time ABC will broadcast several of its on-air promotional campaigns in HDTV.

Show promos in HDTV will include �Lost,� �Desperate Housewives,� �The Evidence,� �Grey�s Anatomy� and �Sons & Daughters.�

In a new on-air promotion for �Lost,� the music of late rock icon Robert Palmer will be featured, along with clips from the show and portions of his legendary music video, �Addicted to Love� � in which Palmer appears with a group of beautiful brunettes playing guitars. This footage is intertwined to promote the ABC show, with the new lyrics, �Addicted to Lost.� The 60-second promo will be shown in HDTV and will air only once during the half-time break. After that, viewers can log on to ABC.com. to see it again.

Robert Palmer was an icon in the 1980s and remains so today. His combination of thumping bass, powerful electric guitar-punching elements and semi-soulful vocals made him one of the most popular performers of his day.

Mike Benson and Marla Provencio, senior vice presidents Marketing for ABC Entertainment, worked with Universal Music Enterprises and the estate of Palmer to obtain the rights to use the music for this highly stylized promo.

The �Get into the Game� �Desperate Housewives� on-air promo features NBA champion Shaquille O�Neal, USC quarterback Matt Leinart, skateboard champion Tony Hawk, world boxing champion Sugar Ray Leonard and Playboy entrepreneur Hugh Hefner. Filmed in various locations around Los Angeles, including the Playboy Mansion, the promo takes a humorous look at the way men feel about all the goings on at Wisteria Lane and the housewives on �Desperate Housewives.�

�Lost� was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. Filmed entirely on location in Hawaii, it is from Touchstone Television.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of �Desperate Housewives, which is also from Touchstone Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· DESPERATE HOUSEWIVES (ABC)
· EVIDENCE, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SONS & DAUGHTERS (ABC)











[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:04 AM]
FXX Scares Up Tricks and Treats for Halloween
The network will countdown to Halloween with a frightfully fun The Simpsons "Treehouse of Horror" programming event beginning October 26 with a 12-hour marathon.

[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.