or


[02/06/06 - 12:00 AM]
IFC Empowers Indie Filmmakers Nationwide with Launch of New Film Initiative Provides Central Online Destination Where Viewers Can Watch and Vote

[via press release from IFC]

IFC Empowers Indie Filmmakers Nationwide with Launch of New Film Initiative Provides Central Online Destination Where Viewers Can Watch and Vote

Top Viewer-ranked Films to Air on IFC

Aquafina Signed on as Presenting Sponsor

New York, NY, February 6, 2006 - The Independent Film Channel (IFC) announced today the launch of a groundbreaking, integrated program, IFC Media Lab, offering filmmakers a destination for posting their independent films online where viewers can watch and vote on those films. The top, viewer-ranked films will air monthly on IFC beginning this April. Aquafina has signed on as the presenting sponsor of Media Lab and will be integrated into the program's on-air packaging.

Media Lab was developed by IFC in direct response to the increasing amount of video content being produced by undiscovered talent around the country who lack a voice or platform to showcase their work. The program is designed to establish a community for independent filmmakers of all levels while empowering audiences to self-program: watch what they want, when they want it.

"Media Lab is democratic programming at its best - the top films will be chosen by the audience themselves," said Jennifer Caserta, Senior Vice President of Marketing for IFC. "While catering to our tech savvy audience, which craves a personal media experience, this initiative is also furthering IFC's mission of filmmaker outreach and development. Media Lab provides a home and a voice for new, original filmmakers all across the country and showcases great content that might not otherwise get seen. Our goal is to empower these filmmakers by allowing them to show their films to a worldwide audience the way they're intended to be seen: unrestrained, unfiltered and absolutely uncut. We fully encourage 'exhibition without inhibition'."

The program will be led by Evan Fleischer, IFC's Director of Marketing and Promotions, who also played an integral role in the recent launch of the network's standards-based education public affairs initiative, Film School. In line with IFC's ongoing mission to provide a voice to the next generation of filmmakers, Film School provides high school students with an opportunity to explore the art of cinema, through integrating film and video in the classroom. Film School and Media Lab are part of the network's multifaceted strategic plan to reach out to and empower independent filmmakers of all levels and throughout the country.

In late 2005, Media Lab was introduced on IFC's website, inviting online viewers to register and upload their short films. Now with its official launch, Media Lab has close to 4,000 registered members and over 400 films submitted; and members will now have the ability to view all the submitted shorts and vote for their favorites, as well as continue to upload films. IFC will be rolling out additional functions throughout the year including filmmaker blogs, helpful links and other resources to further establish Media Lab as the online hub for independent filmmakers.

The IFC Media Lab is a showcase for all types of independent film shorts (six minutes or less), and anyone can register as a member online at no cost. Once registered, members have the opportunity to: upload films directly to the IFC Media Lab, create a film profile, build a filmmaker homepage, view and rank other people's films and compete for a chance to screen their film on IFC. The top five ranking films will air on the network interstitially each month. In addition, a special, on-air block featuring an assembly of the top Media Lab shorts will run every month on IFC.

As the presenting sponsor of the IFC Media Lab, Aquafina will be integrated into the program's on-air and online promotional content. An on-air promo encouraging viewers to visit IFC.com and register for the program will incorporate the Aquafina brand and run weekly throughout 2006. Aquafina will also partner with IFC to platform its brand through on-air creative that showcases Media Lab's top ranked films in the network's uncut, commercial-free environment. An intro and a close for each film being featured on air will integrate the Aquafina brand and introduce it as the sponsor of Media Lab. The packaged short films will run for 4-6 week periods throughout 2006 on IFC.

"IFC offers a unique platform in which we can reach the network's distinctive audience of tastemakers and influencers in an uncluttered environment," said Michael Hammer, Senior Brand Manager for Aquafina. "Aquafina is a big supporter of the independent film community and we are excited to be a part of such an empowering initiative as Media Lab."

Cable affiliates will also benefit from the IFC Media Lab. The program encourages high- speed Internet access, can be used as a tool to heighten brand awareness for unaffiliated markets, and Media Lab's top-ranking films can be distributed to local cable affiliates as VOD offerings.

For more information about the IFC Media Lab, visit: http://medialab.ifc.com

About IFC Television
The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut and commercial free.

The Independent Film Channel is a part of IFC Companies, which has established itself as the future of independent film. With the television network, as well as a film distribution and production unit and a VOD service, IFC Companies has created over the course of the past decade a revolutionary end-to-end business model and brand that focuses on developing and nurturing talent and maximizing the value of independent film. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/19/17 - 01:18 PM]
Amazon Original Series "Sneaky Pete" Renewed for Season Two
The series was the second most streamed original scripted series on an opening day, behind "The Man in the High Castle."

[01/19/17 - 12:29 PM]
Catch Up with Past MVPs in "Puppy Bowl: Where Are They Now?" New Date - Friday, January 27
The one-hour special was previously slated to air tomorrow night on the cable channel.

[01/19/17 - 11:52 AM]
Food Network Orders Seconds of "Ginormous Food"
The series features comedian and food fanatic Josh Denny as he travels the country tasting the greatest and biggest dishes, while learning about the amazing stories and people behind them.

[01/19/17 - 11:46 AM]
A&E Network's Emmy-Nominated Series "Cold Case Files" Gets a Reboot Narrated by Danny Glover
The return of "Cold Case Files" will explore compelling new cases that have gone cold for years and chronicle the journeys of the detectives who reopened them.

[01/19/17 - 11:02 AM]
New Series "Tough Mudder: The Challenge Within" to Debut on CW Seed on Thursday, Feb. 2
The finale will premiere as a one-hour broadcast special event on The CW, Tuesday, February 14.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 10:01 AM]
Aspiring Gladiators Are Put to the Test in New Six-Part Digital Series "Scandal: Gladiator Wanted"
In the series, Huck (Guillermo Diaz), Quinn (Katie Lowes) and Marcus (Cornelius Smith Jr.) are tasked with finding an intern for Olivia Pope & Associates.

[01/19/17 - 09:31 AM]
Oscar(R)-Nominated Actor Stephen Rea and Emmy(R)-Award Winner Richard Schiff Cast as Guest Stars in Starz Spy Thriller "Counterpart" from MRC, Gilbert Films and Anonymous Content
J.K. Simmons stars as a lowly cog in a bureaucratic agency, who discovers that the agency he works for is really guarding a crossing into a parallel dimension.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/19/17 - 08:30 AM]
Jane Lynch Cast as Former U.S. Attorney General Janet Reno in Discovery's Highly-Anticipated Scripted Series "Manifesto"
The series will tell the story of how FBI agent Jim "Fitz" Fitzgerald (Sam Worthington) deployed a radical approach to intelligence gathering to take down Ted Kaczynski (Paul Bettany), also known as the "Unabomber."

[01/19/17 - 08:27 AM]
MTV Brings the Laughs with All-New "Ridiculousness Fridays" Block Live with Rob Dyrdek Beginning January 20 at 8:00 PM ET/PT
Every Friday night MTV will air two all-new episodes of "Ridiculousness" during which, Rob and friends will be live in studio.

[01/19/17 - 08:01 AM]
On April 14, The World Meets Sandy Wexler, A Hollywood Icon
Adam Sandler stars in the Netflix original, about a talent manager working in Los Angeles in the 1990s who diligently represents a group of eccentric clients on the fringes of show business.

[01/19/17 - 06:49 AM]
Video: Netflix Releases First Clip from Casting JonBenet
Directed by Kitty Green, Casting JonBenet will have its world premiere on Sunday, January 22 at the 2017 Sundance Film Festival.

[01/19/17 - 06:30 AM]
CBS Announces "Grammy(R) Red Carpet Live," An Entertainment Special Hosted by "ET's" Nancy O'Dell and Kevin Frazier, to Be Broadcast Live Feb. 12 on CBS
Previously announced performers include John Legend, Metallica, Carrie Underwood and Keith Urban.

[01/19/17 - 06:14 AM]
Amazon Studios Greenlights Comedic Apocalyptic Limited Series "Good Omens"
Set to debut in 2018, the six part series takes place in 2018 when the Apocalypse is near and Final Judgment is set to descend upon humanity.