or


[02/06/06 - 12:00 AM]
IFC Empowers Indie Filmmakers Nationwide with Launch of New Film Initiative Provides Central Online Destination Where Viewers Can Watch and Vote

[via press release from IFC]

IFC Empowers Indie Filmmakers Nationwide with Launch of New Film Initiative Provides Central Online Destination Where Viewers Can Watch and Vote

Top Viewer-ranked Films to Air on IFC

Aquafina Signed on as Presenting Sponsor

New York, NY, February 6, 2006 - The Independent Film Channel (IFC) announced today the launch of a groundbreaking, integrated program, IFC Media Lab, offering filmmakers a destination for posting their independent films online where viewers can watch and vote on those films. The top, viewer-ranked films will air monthly on IFC beginning this April. Aquafina has signed on as the presenting sponsor of Media Lab and will be integrated into the program's on-air packaging.

Media Lab was developed by IFC in direct response to the increasing amount of video content being produced by undiscovered talent around the country who lack a voice or platform to showcase their work. The program is designed to establish a community for independent filmmakers of all levels while empowering audiences to self-program: watch what they want, when they want it.

"Media Lab is democratic programming at its best - the top films will be chosen by the audience themselves," said Jennifer Caserta, Senior Vice President of Marketing for IFC. "While catering to our tech savvy audience, which craves a personal media experience, this initiative is also furthering IFC's mission of filmmaker outreach and development. Media Lab provides a home and a voice for new, original filmmakers all across the country and showcases great content that might not otherwise get seen. Our goal is to empower these filmmakers by allowing them to show their films to a worldwide audience the way they're intended to be seen: unrestrained, unfiltered and absolutely uncut. We fully encourage 'exhibition without inhibition'."

The program will be led by Evan Fleischer, IFC's Director of Marketing and Promotions, who also played an integral role in the recent launch of the network's standards-based education public affairs initiative, Film School. In line with IFC's ongoing mission to provide a voice to the next generation of filmmakers, Film School provides high school students with an opportunity to explore the art of cinema, through integrating film and video in the classroom. Film School and Media Lab are part of the network's multifaceted strategic plan to reach out to and empower independent filmmakers of all levels and throughout the country.

In late 2005, Media Lab was introduced on IFC's website, inviting online viewers to register and upload their short films. Now with its official launch, Media Lab has close to 4,000 registered members and over 400 films submitted; and members will now have the ability to view all the submitted shorts and vote for their favorites, as well as continue to upload films. IFC will be rolling out additional functions throughout the year including filmmaker blogs, helpful links and other resources to further establish Media Lab as the online hub for independent filmmakers.

The IFC Media Lab is a showcase for all types of independent film shorts (six minutes or less), and anyone can register as a member online at no cost. Once registered, members have the opportunity to: upload films directly to the IFC Media Lab, create a film profile, build a filmmaker homepage, view and rank other people's films and compete for a chance to screen their film on IFC. The top five ranking films will air on the network interstitially each month. In addition, a special, on-air block featuring an assembly of the top Media Lab shorts will run every month on IFC.

As the presenting sponsor of the IFC Media Lab, Aquafina will be integrated into the program's on-air and online promotional content. An on-air promo encouraging viewers to visit IFC.com and register for the program will incorporate the Aquafina brand and run weekly throughout 2006. Aquafina will also partner with IFC to platform its brand through on-air creative that showcases Media Lab's top ranked films in the network's uncut, commercial-free environment. An intro and a close for each film being featured on air will integrate the Aquafina brand and introduce it as the sponsor of Media Lab. The packaged short films will run for 4-6 week periods throughout 2006 on IFC.

"IFC offers a unique platform in which we can reach the network's distinctive audience of tastemakers and influencers in an uncluttered environment," said Michael Hammer, Senior Brand Manager for Aquafina. "Aquafina is a big supporter of the independent film community and we are excited to be a part of such an empowering initiative as Media Lab."

Cable affiliates will also benefit from the IFC Media Lab. The program encourages high- speed Internet access, can be used as a tool to heighten brand awareness for unaffiliated markets, and Media Lab's top-ranking films can be distributed to local cable affiliates as VOD offerings.

For more information about the IFC Media Lab, visit: http://medialab.ifc.com

About IFC Television
The Independent Film Channel (IFC) is the first and most widely distributed network dedicated to independent film 24 hours a day, uncut and commercial free.

The Independent Film Channel is a part of IFC Companies, which has established itself as the future of independent film. With the television network, as well as a film distribution and production unit and a VOD service, IFC Companies has created over the course of the past decade a revolutionary end-to-end business model and brand that focuses on developing and nurturing talent and maximizing the value of independent film. IFC Companies uses its unique cross-platform position to broaden the audience of independent film and to provide independent filmmakers with a strong voice. IFC Companies is a division of Rainbow Media Holdings, LLC.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.

[08/28/14 - 11:13 AM]
Get Ready for the Hottest Night of the Summer on the Season Finale of "So You Think You Can Dance" Wednesday, September 3 on FOX
Guest judges include Jenna Dewan Tatum, Debbie Allen, Tara Lipinski and Adam Shankman.