or


[02/06/06 - 12:00 AM]
Maybelline New York and John Frieda Professional Hair Care Sponsor We's Under the Tents

[via press release from WE: Women's Entertainment]

Maybelline New York and John Frieda Professional Hair Care Sponsor WE's Under the Tents

Special Focusing On 2006 New York Fashion Week Premieres February 15 th at 10:30 pm

New York, NY - February 6, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Maybelline New York and John Frieda Professional Hair Care have signed on to sponsor Under the Tents, a half-hour special, behind-the-scenes look at the fashion trends from the 2006 Fall collections at New York Fashion Week. The show will premiere February 15th at 10:30 PM.

As part of the sponsorship agreement, both Maybelline NewYork and John Frieda will receive tagged tune-ins, billboards, and customized vignettes highlighting the hottest beauty trends of the season. A particular focus will be made on hair and make-up for upcoming spring. Spots will include hairstyles with The John Frieda Brilliant Brunette and Sheer Blonde products, and make-up will use Maybelline Superstay Lip Color and Lash Stylist Mascara. Additionally, both sponsors will receive logo presence in a full page ad promoting the special running in Life & Style Magazine. Online presence will also be seen at www.we.tv.

"We are pleased to be able to pair our sponsors with fashion programming that is not only an exclusive industry insider event but also a topic that is so appealing and universal to women everywhere," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Under the Tents reinforces WE's commitment to provide our viewers with informative programming that is also fun to watch, and positions WE as the television destination for women."

Under the Tents will offer viewers a behind-the-scenes look at the happenings that occur under the exclusive tents at Bryant Park during New York's Fashion Week from February 3-10.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.

[09/24/25 - 01:03 PM]
David Ajala Joins "Law & Order" This Season as a Series Regular
He'll be playing a detective alongside Reid Scott's character, Vincent Riley.

[09/24/25 - 10:11 AM]
Lifetime Announces "Preach, Pray, Love" Part of Its "Terry McMillan Presents" Banner Starring Karrueche Tran
Mark J.P. Hood also stars in this unlikely romance, which premieres Saturday, November 8 at 8:00/7:00c.

[09/24/25 - 10:04 AM]
"Karen Pirie" Returns: "Outlander's" Lauren Lyle Tackles a Cold Case in Season Two of BritBox's Gripping Crime Thriller
Other October highlights include: "Ripper Street," "Beyond Paradise," "Apple Tree Yard," and "Ten Pound Poms."

[09/24/25 - 09:31 AM]
Elisha Cuthbert Cast as Sue Florek in "Every Year After" Series Based on Carley Fortune's Bestselling Novel "Every Summer After"
Told over the course of six years and one week in Barry's Bay - the quintessential lake town - "Every Year After" is a romantic, nostalgic story of first loves and the people and choices that mark us forever.

[09/24/25 - 09:30 AM]
CBS' "The Road" Reveals Grand Prize Winner to Perform on Stagecoach 2026 "Mane Stage"
These additions join the previously announced grand prize: a $250,000 cash award and a recording contract.

[09/24/25 - 09:01 AM]
Former NFL Quarterback Drew Brees to Join ESPN's "First Take" This Football Season
Said Brees: "'First Take' is a show with such passion and energy for sports. I'm excited to play part in that while sharing my perspective with fans alongside Stephen A. Smith and the rest of the group."

[09/24/25 - 09:00 AM]
Prime Video Announces New York Comic Con 2025 Programming
Featured projects include "Cross," "Invincible," "Hazbin Hotel," Critical Role's "The Legend of Vox Machina" and highly anticipated new series "The Mighty Nein," and the upcoming family friendly animated series "BAT-FAM."

[09/24/25 - 08:55 AM]
What's New on HBO Max This October
Featured highlights include the debuts of "IT: Welcome To Derry" and "The Chair Company."

[09/24/25 - 08:30 AM]
Prime Video Announces Two New Installments of the "Eli Manning Presents: The Undercovers" Franchise Featuring NFL Stars Micah Parsons and Justin Jefferson
Look for the specials on September 25 and October 16, respectively.

[09/24/25 - 08:02 AM]
Video: "Sheriff Country" Season 1 Official Trailer
Morena Baccarin stars as Edgewater's newest hero Mickey Fox.

[09/24/25 - 08:01 AM]
Video: "Mob War: Philadelphia vs. The Mafia" - Official Trailer - Netflix
It may be the City of Brotherly Love but try telling that to the police and prosecutors who worked in Philly at the turn of the new millennium.

[09/24/25 - 08:01 AM]
HBO Original Comedy Special "An Intimate Evening with Adam Pally" Debuts October 17
Equal parts stand-up, documentary, and rock concert, Adam Pally plays with the truth - and his guitar - in a one-time-only performance.

[09/24/25 - 08:01 AM]
Video: Apple TV+ Debuts Trailer for Season Three of "Loot"
The 10-episode third season will debut globally with the first two episodes on Wednesday, October 15 on Apple TV+, followed by one new episode every Wednesday through December 10.

[09/24/25 - 08:00 AM]
Roku Makes Waves with "Laguna Beach" Cast Reunion
Debuting in 2026, the two-hour reunion special will bring together the original cast of the groundbreaking reality series "Laguna Beach: The Real Orange County" to commemorate the series' 20th anniversary.