or


[02/06/06 - 12:00 AM]
Maybelline New York and John Frieda Professional Hair Care Sponsor We's Under the Tents

[via press release from WE: Women's Entertainment]

Maybelline New York and John Frieda Professional Hair Care Sponsor WE's Under the Tents

Special Focusing On 2006 New York Fashion Week Premieres February 15 th at 10:30 pm

New York, NY - February 6, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Maybelline New York and John Frieda Professional Hair Care have signed on to sponsor Under the Tents, a half-hour special, behind-the-scenes look at the fashion trends from the 2006 Fall collections at New York Fashion Week. The show will premiere February 15th at 10:30 PM.

As part of the sponsorship agreement, both Maybelline NewYork and John Frieda will receive tagged tune-ins, billboards, and customized vignettes highlighting the hottest beauty trends of the season. A particular focus will be made on hair and make-up for upcoming spring. Spots will include hairstyles with The John Frieda Brilliant Brunette and Sheer Blonde products, and make-up will use Maybelline Superstay Lip Color and Lash Stylist Mascara. Additionally, both sponsors will receive logo presence in a full page ad promoting the special running in Life & Style Magazine. Online presence will also be seen at www.we.tv.

"We are pleased to be able to pair our sponsors with fashion programming that is not only an exclusive industry insider event but also a topic that is so appealing and universal to women everywhere," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Under the Tents reinforces WE's commitment to provide our viewers with informative programming that is also fun to watch, and positions WE as the television destination for women."

Under the Tents will offer viewers a behind-the-scenes look at the happenings that occur under the exclusive tents at Bryant Park during New York's Fashion Week from February 3-10.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.