or


[02/06/06 - 12:00 AM]
Maybelline New York and John Frieda Professional Hair Care Sponsor We's Under the Tents

[via press release from WE: Women's Entertainment]

Maybelline New York and John Frieda Professional Hair Care Sponsor WE's Under the Tents

Special Focusing On 2006 New York Fashion Week Premieres February 15 th at 10:30 pm

New York, NY - February 6, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Maybelline New York and John Frieda Professional Hair Care have signed on to sponsor Under the Tents, a half-hour special, behind-the-scenes look at the fashion trends from the 2006 Fall collections at New York Fashion Week. The show will premiere February 15th at 10:30 PM.

As part of the sponsorship agreement, both Maybelline NewYork and John Frieda will receive tagged tune-ins, billboards, and customized vignettes highlighting the hottest beauty trends of the season. A particular focus will be made on hair and make-up for upcoming spring. Spots will include hairstyles with The John Frieda Brilliant Brunette and Sheer Blonde products, and make-up will use Maybelline Superstay Lip Color and Lash Stylist Mascara. Additionally, both sponsors will receive logo presence in a full page ad promoting the special running in Life & Style Magazine. Online presence will also be seen at www.we.tv.

"We are pleased to be able to pair our sponsors with fashion programming that is not only an exclusive industry insider event but also a topic that is so appealing and universal to women everywhere," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Under the Tents reinforces WE's commitment to provide our viewers with informative programming that is also fun to watch, and positions WE as the television destination for women."

Under the Tents will offer viewers a behind-the-scenes look at the happenings that occur under the exclusive tents at Bryant Park during New York's Fashion Week from February 3-10.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/30/17 - 10:25 AM]
Video: "American Gods" Unveils Main Titles Prior to April 30th Premiere
Fans get a first look at the opening for the series which pairs Old and New God relics in a totem of gigantic proportions.

[03/30/17 - 10:12 AM]
"The Ranch: Part 3" Announces Premiere Date/First Look Photos
Look for another 10 episodes beginning Friday, June 16 on Netflix.

[03/30/17 - 10:07 AM]
Lifetime and National Women's Soccer League Broadcast Schedule & On-Air Talent Announcement
Featuring Jenn Hildreth, Aly Wagner, and Dalen Cuff, with special appearances by Kate Markgraf, the NWSL Game of the Week on Lifetime will air Saturdays beginning at 3:30pm ET with a 30-minute pregame show leading up to kickoff at 4pm ET.

[03/30/17 - 10:00 AM]
Video: "Game of Thrones" - New Season 7 Promo
Check out the latest tease for the seventh season, due Sunday, July 16 on HBO.

[03/30/17 - 09:35 AM]
Mic Drop! Paramount Network Renews "Lip Sync Battle" for Season Four
Season three of "Lip Sync Battle" is in production now with new episodes debuting on Spike Thursday, April 20 at 10:00/9:00c.

[03/30/17 - 09:34 AM]
Paramount Network Announces Big, Bold, and Ambitious Premium Programming Lineup for First Quarter of 2018
Among the other returning favorites that will premiere new seasons in the first quarter of 2018 include "Ink Master," "Bar Rescue," and Bellator MMA.

[03/30/17 - 09:08 AM]
Cartoon Network Announces New Content Slate for 2017-18 Upfront Season
"Cartoon Network has cracked the code on how a leading media brand can engage with fans through true total consumption," said Donna Speciale.

[03/30/17 - 09:01 AM]
"Vegas Rat Rods" Heats Up Motor Mondays with Outrageous New Builds
The new season premieres Monday, April 24 at 10:00/9:00c on Discovery Channel.

[03/30/17 - 08:52 AM]
AMC Announces Initial Guest Lineup for "Talking with Chris Hardwick"
On tap are Michelle Monaghan, Charlie Hunnam, Connie Britton, Justin Theroux, Bryan Cranston, Elijah Wood, Damon Lindelof, Neil deGrasse Tyson and the cast of "Silicon Valley."

[03/30/17 - 08:31 AM]
Video: Netflix Releases Trailer and Key Art for "The Mars Generation"
The film follows a group of trainees, ages 15-18, at the U.S. Space & Rocket Center as they prepare to become the engineers, astrophysicists and astronauts of tomorrow.

[03/30/17 - 08:25 AM]
Wednesday's Broadcast Ratings: "Empire" Keeps FOX on Top in Adults 18-49
The network wins the evening in demos while CBS is the most-watched broadcaster.

[03/30/17 - 08:15 AM]
Season Four of Disney Junior's Humanitas Prize-Winning Series "Sofia the First" Debuts Friday, April 28, on Disney Channel
The new season will find Sofia taking on a bigger role as a protector of her kingdom and will also have her visiting a new enchanted world called "The Mystic Isles."

[03/30/17 - 08:00 AM]
HBO-RAI Original Drama Series "My Brilliant Friend," Based on the Bestselling Book by Elena Ferrante, to Begin Production This Summer
The eight-episode drama series comes from Saverio Costanzo ("Private," "The Solitude of Prime Numbers," "Hungry Hearts"), who directs all eight episodes.

[03/30/17 - 05:43 AM]
ID Debuts Two World Premiere Newsmagazines with Emmy Award-Winning Journalists Tony Harris and Maria Elena Salinas
"Scene of the Crime with Tony Harris" and "The Real Story with Maria Elena Salinas" are both on tap for next month.

[03/29/17 - 03:02 PM]
"Black Lightning" First-Look Image Revealed
Cress Williams stars as Jefferson Pierce/Black Lightning.