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[02/08/06 - 12:00 AM]
Friday Night Smackdown Ties for Second from 8-10pm in Adults 18-34

[via press release from UPN]

"FRIDAY NIGHT SMACKDOWN" TIES FOR SECOND FROM 8-10PM IN ADULTS 18-34

SMACKDOWN Wins Friday 8-10PM in Men 18-34 with Best Rating of The Season

SMACKDOWN Also Takes Second in Men 18-49

SMACKDOWN Continues to Deliver Impressive Year-to-Year Gains on Friday

� FRIDAY NIGHT SMACKDOWN tied for second on Friday 8-10PM in the key advertising demo of adults 18-34 (2.1/7)

� SMACKDOWN was first from 8-10PM among men 18-34 (2.9/11), earning its best performance in the demo of the season.

� SMACKDOWN also ranked second among men 18-49 (2.3/7).

� Compared to year-ago Friday night, SMACKDOWN was up:
150% in adults 18-34 (2.0/7)
77% in adults 18-49 (1.6/5)
314% in men 18-34 (2.9/11)
156% in men 18-49 (2.3/7)
110% in viewers (4.4mil)

Source: Preliminary Nielsen affiliate based ratings, 2/3/2006

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

"FRIDAY NIGHT SMACKDOWN" RANKS FIRST FROM 8-10PM IN ADULTS 18-34, MEN 18-34 AND TEENS

SMACKDOWN Scores Best Men 18-34 Rating of The Season

SMACKDOWN Takes Second in Men 18-49, Matching Season Highs in The Demo

SMACKDOWN Continues to Deliver Impressive Year-to-Year Gains on Friday

� FRIDAY NIGHT SMACKDOWN ranked first on Friday 8-10PM in the key advertising demo of adults 18-34 (2.1/7-tie), as well as men 18-34 (3.0/12) and teens (2.3/9)

� SMACKDOWN earned its best men 18-34 performance in the demo of the season.

� SMACKDOWN also ranked second among men 18-49 (2.4/8), matching its season best ratings in this demo.

� Compared to year-ago Friday night, SMACKDOWN was up:
163% in adults 18-34 (2.1/8)
89% in adults 18-49 (1.7/5)
329% in men 18-34 (3.0/12)
167% in men 18-49 (2.4/8)
119% in viewers (4.7mil)

Source: NTI, 2/3/2006





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