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[02/09/06 - 12:00 AM]
NBC Mobile to Deliver Highlights of the Xx Olympic Winter Games to MobiTV Mobile Users

[via press release from NBC]

NBC MOBILE TO DELIVER HIGHLIGHTS OF THE XX OLYMPIC WINTER GAMES TO MOBITV MOBILE USERS

NBC MOBILE Will Offer MOBITV�S Mobile Television Subscribers Highlights of the 2006 Winter Games Starting on Friday, February 10th

NEW YORK and EMERYVILLE, Calif. -� February 9, 2006 �- MobiTV, Inc., the global leader in television and digital radio services for mobile devices, and NBC Olympics, today announced they will offer daily highlights of the XX Olympic Winter Games during the course of the games - February 10th through February 26th. The Olympic Winter Games highlights will be available through a dedicated channel on the MobiTV service - 'NBC Mobile: NBC Olympics.' The channel will be updated daily with highlights of the most exciting and crucial competitions.

"The Olympics are the World's most watched sporting event and having NBC Mobile's Olympic highlights on MobiTV will make them even more accessible to our viewers anywhere and anytime," said Paul Scanlan, Co-founder and Chief Operating Officer MobiTV. "NBC Mobile is among the most innovative mobile content brands and this partnership further expands our sports line-up as we bring these historic games to MobiTV subscribers."

"We are excited to work with MobiTV to offer this NBC Mobile coverage to subscribers throughout the US," said Gary Zenkel, President NBC Olympics. "Mobile content is an important part of our strategy as we continually expand the reach of our Olympic coverage."

"NBC Mobile is dedicated to making NBC's signature programming available to wireless customers and today's announcement is another example of our commitment," said Salil Dalvi, VP, NBC Universal Digital Media, Wireless. "It is fitting that MobiTV, a pioneer in wireless video, would offer Olympics highlights to their customers."

Availability

For information on availability, please go to www.mobitv.com/. MobiTV's service is $9.99/month for more than 30 channels of news, sports, weather, music and more.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile television and digital radio service provider for the more than 2 billion mobile phone users worldwide. The MobiTV� service is available in the US through Cingular, Alltel and several regional carriers; in the United Kingdom through 3 and Orange UK; and in Canada through Bell Canada, Rogers and TELUS Mobility. The Emmy� Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, please visit www.mobitv.com.

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Torino, Italy in 2006, Beijing in 2008, Vancouver in 2010 and London in 2012. This February, NBC Universal will present the 2006 Olympic Winter Games from Torino, Italy (February 10-26, 2006). In August 2004, 203 million viewers watched as the networks of NBC Universal-NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates-offered a record 1,210 hours of Olympic coverage from Athens. In February 2002, 187 million watched the Salt Lake Olympic Games on NBC, MSNBC and CNBC. For additional information, log onto NBCOlympics.com, the Internet's preeminent source for Olympic results, video, photos, news and athlete profiles through the Torino Games. NBCOlympics.com will be the only site in the United States featuring competition video of complete runs and routines, real-time results and medal counts for every event, an interactive television viewing guide to help visitors navigate the 418 hours of Olympic programming on the NBC Universal networks, and comprehensive, multimedia-filled profiles on every American Olympian.

About NBC Mobile

NBC Mobile, a part of NBC Universal Digital Media, is customized television programming for mobile phones. Launched in 2004, NBC Mobile was the first and continues to be the only mobile content provider to create video news broadcasts produced especially for cell phones. Currently available on several wireless carriers, customers with SmartVideo and MobiTV packages can also access NBC Mobile content, as well as 24-hour streaming content from NBC, MSNBC and CNBC. On average, NBC Mobile produces 20-25, 2-4 minute short-form programs daily, including late night hits, breaking news, original newscasts, original features and in-depth stories produced especially for the cell phone.

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.





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