[02/10/06 - 12:00 AM]
Glaxo Smith Kline to Sponsor Black History Month Vignettes on CBS Prime Time Through February

[via press release from CBS]


30 Second Spots Will Highlight Achievements in Science and Innovation by Notable African-Americans

GlaxoSmithKline, one of the world�s largest pharmaceutical research companies, has signed on to sponsor a series of vignettes throughout Black History Month highlighting the achievements of African-Americans in science and innovation. Throughout the month, 10 distinguished leaders in these fields will be profiled in the 30-second spots, which will air on CBS prime time starting Friday, Feb. 10.

Among those featured will be:

Benjamin Banneker (Friday, Feb. 10 during �Ghost Whisperer,� 8:00-9:00 PM, ET/PT)

Dr. Charles Drew (Sunday, Feb. 12 during �60 Minutes,� 7:00-8:00 PM, ET/PT)

Garrett Morgan (Monday, Feb. 13 during �CSI: Miami,� 10:00-11:00 PM, ET/PT)

Dr. Ron McNair (Tuesday, Feb. 14 during �Price is Right Special,� 8:00-9:00 PM, ET/PT)

Dr. Mark Dean (Wednesday, Feb. 15 during �CSI: NY� 10:00-11:00 PM, ET/PT)

George Washington Carver (Saturday, Feb. 18 during �NCIS,� 8:00-9:00 PM, ET/PT)

Frederick McKinley Jones (Sunday, Feb. 19 during �60 Minutes,� 7:00-8:00 PM, ET/PT)

Dr. Benjamin Carson (Wednesday, Feb. 22 during �CSI: NY,� 10:00-11:00 PM, ET/PT)

Dr. Percy Lavon Julian (Saturday, Feb. 25 during �48 Hours Mystery,� 10:00-11:00 PM, ET/PT)

Dr. Mae Jemison (Sunday, Feb. 26 during �Cold Case,� 8:00-9:00 PM, ET/PT)

�Many African-Americans, like those who will be featured, have been key to many medicines developed by the pharmaceutical industry and have made significant contributions to advancing science and technology. These vignettes represent a great opportunity to recognize those contributions,� said Chris Viehbacher, President of US Pharmaceuticals for GlaxoSmithKline. �We�re very pleased to partner with CBS in airing these special tributes, and we look forward to future collaborations in which we can highlight other great accomplishments in this extraordinary field.�

�We always encourage our clients to strive for differentiation in getting their message out, and these vignettes provide a great opportunity for GlaxoSmithKline to celebrate the many contributions African-Americans have made to their industry as well as the science and medical fields,� said Jo Ann Ross, President of Network Sales, CBS Television. �By airing these tributes on CBS primetime during Black History Month, GSK will be educating millions of viewers to the achievements of these leaders.�

GlaxoSmithKline is one of the world�s leading research-based pharmaceutical and healthcare companies. The company is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

  [february 2006]  

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