or


[02/21/06 - 12:00 AM]
The CW Names Rick Haskins, Executive Vice President, Marketing and Brand Strategy

[via press release from The CW]

THE CW NAMES RICK HASKINS, EXECUTIVE VICE PRESIDENT, MARKETING AND BRAND STRATEGY

INDUSTRY VETERAN TO DIRECT MARKETING AND BRAND STRATEGY FOR FIFTH BROADCAST NETWORK

Rick Haskins has been named Executive Vice President, Marketing and Brand Strategy, The CW, the new fifth broadcast television network, a joint venture between Warner Bros. Entertainment and CBS Corporation scheduled to launch in the Fall of 2006. The announcement was made today by Dawn Ostroff, to whom Haskins will report. Ostroff will become The CW's President of Entertainment.

Haskins has enjoyed a 24-year career in marketing to both consumer and trade on Number One brands across a diverse field of industries. In his new capacity, Haskins will direct and oversee all phases of marketing for the new network, including brand management, on-air promotion, print media and new media initiatives. He will be responsible for constructing The CW brand and formulating a launch campaign for the network, while directing and managing a staff that will cover all areas of television marketing.

"Rick is the perfect executive to create a powerful new identity and brand for The CW, with a career trademarked by success and innovation," said Ostroff. "His work as a consultant to dominant companies like Microsoft and Intel gives him a unique perspective on marketing to a young, mass audience while keeping the brand top of mind. With Rick's unique marketing vision and execution, he helped catapult Lifetime to a leadership position among basic cable networks, a tremendous accomplishment in that ultra-competitive arena."

"Being involved with a new broadcast network is a once-in-a-lifetime opportunity," said Haskins. "In an environment where media consumers have so many choices, it's a very exciting time to break out a new brand and establish The CW's identity and corporate imagery. Backed by two powerful media giants like Warner Bros. and CBS, and working with so many established shows gives us a dynamic platform to launch new hit programming and become a major force on the TV landscape."

Prior to joining The CW, Haskins most recently served as Executive Vice President/General Manager for Lifetime Television. During his tenure at Lifetime, Haskins was an instrumental part of the team that helped the network become the highest-rated basic cable entity on television. In addition, Haskins overhauled and invigorated Lifetime's Internet presence, increasing the network's page views from 100,000 to over 2.2 million unique monthly visitors. Haskins elevated the network's "Television for Women" slogan to new heights after joining the company in 1999, making it one of the best-known brands in cable.

Previously, Haskins helmed his own marketing consulting company, The Haskins Group, from 1996-99. He held a variety of positions for The Walt Disney Company from 1988-96, including Vice President, Marketing, Buena Vista Television and Director of Development, Reality Programming, Buena Vista Television. During his eight-year stint there, he helped market such hits as "Regis and Kathie Lee," "Golden Girls" and "Home Improvement." From 1982-88, Haskins was a brand manager with Procter & Gamble in Cincinnati, overseeing premium packaged good brands like Crest and Vidal Sassoon hair care products.

A published author, Haskins co-wrote Brand Yourself in 2000. A graduate of Utah State University, Haskins has a bachelor of science in psychology.

As previously announced, the new CW Network will consist of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 PM (ET/PT); Sundays from 7:00-10:00 PM (ET/PT); Sunday from 5:00-7:00 PM (ET/PT) outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 PM (ET/PT) and a five-hour Saturday morning animation block. Altogether, the network will program 30 hours a week over seven days.





  [february 2006]  
S
M
T
W
T
F
S
   


· LIVE WITH KELLY (SYNDICATION)





[12/02/16 - 01:03 PM]
"Saturday Night Live" Celebrates the Holiday Season with Three Back-to-Back Shows
John Cena and Casey Affleck will follow the previously announced Emma Stone.

[12/02/16 - 01:03 PM]
Animal Planet Highlights One Organization's Mission to Protect and Rescue Animals in New Series "The Guardians"
In this all-new series, Animal Planet introduces this volunteer-run organization called Guardians of Rescue and follows its quest to help any animal in need - anywhere, anytime.

[12/02/16 - 12:00 PM]
Beloved Actress Betty White to Be "Young & Hungry" with a Guest Star Role on Freeform's Original Comedy
White will play Ms. Wilson, Gabi's neighbor who she encounters after a misunderstanding with Josh leaves Gabi confused about what to do.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 11:28 AM]
E!'s New Docu-Series "So Cosmo" - Set at the Glamorous Epi-center of Pop Culture, Cosmopolitan Magazine - Premieres Wed., Feb. 8 at 8 PM ET/PT
Plus: look for a preview special on Tuesday, December 20 at 8:00/7:00c.

[12/02/16 - 11:00 AM]
Freeform Shares Their Holiday Spirit with Annual Gift-giving Initiative Pop Up Santa and Holiday-themed Shorts "Funny Or Die Presents Santa's Shorts"
All of these jolly holiday moments can be seen during "25 Days of Christmas" airing December 1 - 25, on the Freeform app and on 25DaysofChristmasTV.com.

[12/02/16 - 10:44 AM]
TBS Heads into "Final Space" with New Animated Comedy from Olan Rogers
Part of TBS's continued push into animation, "Final Space" is a serialized intergalactic space saga about an astronaut named Gary and his adorable, planet-destroying friend, Mooncake.

[12/02/16 - 09:58 AM]
AMC Releases First Look Photos from Season Two of "Into the Badlands"
The 10 episode second season will debut in March of 2017.

[12/02/16 - 09:30 AM]
Video: Craving More "Comedy Bang! Bang!"? Watch Four Never-Before-Seen Clips on IFC.com!
After 110 episodes of top-notch couch guests and wildly unpredictable interviews by host Scott Aukerman, the series is coming to an end after five "slightly off" seasons.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 08:10 AM]
"The Handmaid's Tale" First Look Photos
Elisabeth Moss, Joseph Fiennes, Yvonne Strahovski and Samira Wiley co-star in the drama, premiering in April.

[12/02/16 - 07:27 AM]
American Heroes Channel Commemorates the 75th Anniversary of the Attack on Pearl Harbor with Premiere of "Pearl Harbor: The Heroes Who Fought Back"
The one-hour special premieres Wednesday, December 7 at 10:00/9:00c on the cable channel.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" Returns with All-New Episodes This January
The series returns for season four with all-new episodes on Tuesday, January 3 at 9:00/8:00c.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.