WE: Women's Entertainment Renews Original Series Secret Lives of Women
Documentary-Style Series Examines Intimate Issues, Struggles and Surprising Opportunities Facing Women Today
Secret Lives of Women Season Two Scheduled to Premiere in August 2006
New York, NY, February 21, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that its original series Secret Lives of Women will return for a second season in August 2006 with 12 new one-hour episodes. Secret Lives of Women is a documentary-style series that takes a very real look at women who dare to shock, challenge and push the envelope when it comes to today's cultural norms.
Today's announcement comes on the heels of the completion of season one of Secret Lives of Women, which garnered record ratings for WE. The series premiere on 12/13/06 (10p-11p) was the highest rated WE original series premiere ever, with a .45 HH RTG. Season one averaged a .35 HH RTG, with the highest rated premiere episode receiving a .50 HH RTG (1/17/06). These ratings contributed to a record month on WE. Jan06 was the best month in WE's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49 and W25-54. Jan06 saw +105% more original telecasts on WE compared to Jan05.
"Secret Lives of Women offers our viewers a behind-the-scenes look into the lives of women pushing boundaries in today's society," said Kim Martin, WE's Executive Vice President and General Manager. "We are thrilled to have this series return for a second season and further expand our line-up of originals for 2006. We're committed to providing our viewers with original programming that offers unique insight into the lives of women."
Secret Lives of Women tells the compelling, entertaining and honest stories shared by women who often lead double lives. Each one-hour episode tackles a different topic, from women addicted to plastic surgery to women with secret obsessions.
WE's original programming increased 64% in 2005 compared to 2004, with six of the top 10 highest rated programs for the network in 2005 being originals. The second season of Secret Lives of Women joins a growing list of 2006 original programming, including Two Funny: Cotter & Louise, John Edward Cross Country, Skating's Next Star, the third season of the hit series Bridezilla's, and the recently announced USA TODAY/WE Weight-Loss Challenge. Secret Lives of Women is produced by KAOS Entertainment. Executive producers for the series are John Scheer and Rob Englehardt.
**Source: Nielsen Media Research, 12/31/01-2/7/06. **Source: Nielsen Media Research, 12/26/05-1/29/06 Live HH, Women 18-34, Women 18-49, Women 25-54 Audience; Prime M-Su 8p-11p. WE Originals based on Total Day (M-Su 10a-5a) telecasts Jan06 (12/26/05-1/29/06) vs. Jan05 (12/27/04-1/30/05). **Source: Nielsen Media Research, Comparison of 2004 (12/29/03-12/26/04) vs. 2005 (12/27/04-12/25/05) Total Day (M-Su 10a-5a) original telecasts; 2005 Prime (M-Su 8p-11p) original telecasts vs 2005 Prime total telecasts.
About WE: Women's Entertainment:
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 57 million homes.