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[02/22/06 - 12:00 AM]
Nba All-Star Game Outdraws Olympics Among Young Male Demo
[via press release from TNT]

NBA All-Star Game Outdraws Olympics among Young Male Demo

East vs. West Contest Ranks as Ad-Supported Cable�s #1 Program for the Week

Game Propels TNT to #1 for the Week among Key Adult Demos in Prime and Total Day, Viewers and Households in Prime

TNT�s coverage of the 2006 NBA All-Star Game fended off a challenge from the Winter Olympics by outdelivering the event among men 18-34 Sunday night, as well as each night this past week, according to preliminary data from Nielsen Media Research. The game, which ranked as ad-supported cable�s #1 program for the week among all key adult demos, persons 2+ and households, helped TNT claim its place as ad-supported cable�s top network among adults 18-49 and adults 25-54 in prime time and total day, as well as among adults 18-34, persons 2+ and households in prime time.

Weekly ratings highlights for TNT:

The NBA All-Star Game on TNT delivered 1,419,000 men 18-34, outranking each night of NBC�s coverage of the Winter Olympics last week.

The NBA All-Star Game was ad-supported cable�s #1 program for the week among adults 18-34 (2,189,000); adults 18-49 (4,011,000); adults 25-54 (3,639,000); persons 2+ (7,070,000); and households (4,707,000).

In prime time for the week, TNT ranked as ad-supported cable�s #1 network among adults 18-34 (749,000); adults 18-49 (1,414,000); adults 25-54 (1,354,000); persons 2+ (2,958,000); and households (2,181,000).

In total day, TNT ranked as ad-supported cable�s top network among adults 18-49 (764,000) and adults 25-54 (755,000).

TNT�s All-Star Saturday Night festivities ranked as ad-supported cable�s top program in Saturday prime and ranked second to Sunday�s All-Star Game for the week among adults 18-49 (2,798,000); adults 25-54 (2,446,000); and persons 2+ (4,728,000). The coverage delivered 3-percent growth vs. last year�s coverage among persons 2+ and was the most watched All-Star Saturday Night among households since 1996.

Leading into the Sunday tip-off, TNT�s telecast of Rush Hour 2 ranked as ad-supported cable�s #1 movie for the week among adults 18-34 (937,000); adults 18-49 (1,804,000); adults 25-54 (1,664,000); persons 2+ (3,475,000); and households (2,642,0000).

The NBA All-Star Game wasn�t the only sports on TNT to perform well this week. The Saturday coverage of the Hershey�s Kissables 300 delivered more than 1.7 million adults 18-49, 1.9 million adults 25-54, 3.9 million persons 2+ and 2.9 million households.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe and Screen Actors Guild Awards nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 2/13/06-2/19/06

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)





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