or


[02/27/06 - 12:00 AM]
TBS and Sierra Mist Leverage Their Comedic Brands This Spring to Trade Places with the Funniest Faces

[via press release from TBS]

TBS and Sierra Mist Leverage Their Comedic Brands This Spring to Trade Places with the Funniest Faces

TBS.com to Develop First-Ever Co-Branded Promotional Micro site with Sierra Mist

TBS and Sierra Mist are teaming up for a spring campaign that will provide a high profile example of how companies can work together to leverage identifiable brands and reach consumers nationwide. Through radio, on-air, online, point-of-sale and the Trade Places with the Funniest Faces sweepstakes, this promotion will drive home messaging for TBS�s �very funny� primetime lineup and Pepsi-Cola North America�s Sierra Mist, the beverage leader known for its comedic advertising campaign. The promotion will run from Mar. 6 through May 16 across multiple media platforms.

�The importance of brand partnerships in today�s marketplace is more evident than it has ever been before,� said Katherine Johnson, vice president, TBS and TNT Promotions & Marketing. �Using the strength of TBS and sister network TNT�s brands, we are in the fortunate position of being able to create promotions that touch consumers on an emotional level, whether that be through comedy or drama. We are thrilled Sierra Mist and TBS could come together as the perfect brand partners, bringing consumers an experience that leverages both brands� comedic positioning and complimentary consumer touch points.�

�Sierra Mist stands for refreshment and nothing is more refreshing than a good laugh,� said Frank Cooper, vice president, flavored carbonated soft drinks, Pepsi-Cola North America. �Our partnership with TBS complements our brand�s commitment to bring laughter to our consumers through comedy.�

Massive media outreach is scheduled to support the promotion and the Trade Places with the Funniest Faces sweepstakes. Beginning in March, the first-ever TBS co-branded micro site, developed in conjunction with Sierra Mist, will launch through TBS.com. Viewers logging on to the site can laugh and enter for a chance to win while answering trivia, playing games or downloading clips that feature the TBS primetime characters. The Trade Places with the Funniest Faces* sweepstakes will offer viewers the opportunity to win one of three amazing grand prize trips, New York Seinfeld-Style, a Honeymoon in Vegas like Ross & Rachel, or an Everybody Loves Raymond Sports Vacation. Secondary prizing will also be awarded. This sweepstakes will receive nationwide promotion through radio and TBS on-air spots, as well as through Pepsi�s Xtras email blast, all driving consumers to the site during this period. Sierra Mist will also receive exposure in �Know the Show� on TBS.com, a popular broadband trivia game themed around the TBS�s prime time comedies.

During the promotional period, consumers purchasing Pepsi, Sierra Mist and Sierra Mist Free in select stores nationwide, will find themselves surrounded by appealing point-of-sale creative, promoting TBS prime time comedies and featuring TBS prime time comedic characters. Standees and aisle ends will promote the sweepstakes at TBS.com, along with the Sierra Mist in-store promotion, which gives consumers who purchase any two Pepsi 12-packs or single Pepsi 24-pack a free 2-liter of Sierra Mist or Sierra Mist Free.

To further enhance their brand building collaboration, Sierra Mist is serving as the sponsor for Very Funny Monday on TBS during the month of April in addition to a larger ad buy on the network.

The Trade Places with the Funniest Faces promotion was created as a follow-up to the successful collaboration this past November surrounding TBS�s Earth to America special. Sierra Mist joined forces with TBS for the Laugh Your Way to Vegas Sweepstakes. In addition, TBS created customized Earth to America! Mist-takes spots featuring the talent from the hilarious Sierra Mist marketing campaign, including Michael Ian Black (Reno 911!) and Debra Wilson (MADtv). These on-air cut-ins aired on TBS and drove tune-in for the �very funny� event. TBS also created a custom Mist-takes vignette that ran within the Earth to America!

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original series and specials; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

*No purchase necessary to enter or win. Subject to the official rules which can be found at TBS.com





  [february 2006]  
S
M
T
W
T
F
S
   


· RENO 911 (COMEDY CENTRAL)





[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.

[09/18/18 - 12:45 PM]
School Is Back in Session: Freeform's Hit Comedy "grown-ish" Begins Production on Season Two in Los Angeles
Chloe Bailey and Halle Bailey, real-life sisters who starred as twins and the sporty-savants Jazz Forster and Sky Forster, have been upped to series regulars.

[09/18/18 - 11:56 AM]
Velocity Ups the Ante with "Barrett-Jackson Live" from Las Vegas
Veterans Chris Jacobs, Cristy Lee, Mike Joy, Steve Magnante and Rick DeBruhl return to provide fascinating, in-depth information about each of the timeless vehicles on the grounds and on the auction block.

[09/18/18 - 11:30 AM]
Secrets of Egypt, Pompeii, The Titanic and More Revealed in New Season of Science Channel's "Unearthed" Premiering Tuesday, October 2nd at 10PM
Using scientific investigations and explosive animation to unearth the hidden secrets of iconic monuments, the series answers questions that have confounded experts for generations.

[09/18/18 - 11:03 AM]
"Suze Orman at The Apollo: Women and Money" Special to Air Exclusively on OWN Monday, October 1
The special provides a window into Orman's unparalleled appreciation that for women, money itself is not the end goal, it's the means to living a full and meaningful life.

[09/18/18 - 09:01 AM]
"Harvey Birdman, Attorney General" Premieres October 14th on Adult Swim
The new special features the original cast of voice actors reprising their roles from the beloved animated series "Harvey Birdman, Attorney at Law."

[09/18/18 - 08:31 AM]
A Reimagined, Live-Action "Avatar: The Last Airbender" Series Is Coming to Netflix
The streaming service also releases concept art for the project from John Staub.

[09/18/18 - 08:07 AM]
Monday's Broadcast Ratings: NBC's Emmy Coverage on Par with Last Year
Early results see the Peacock's telecast even with 2017 among adults 18-49.

[09/18/18 - 08:01 AM]
Netflix Picks Up BBC One's Breakout Hit "Bodyguard" Starring Richard Madden and Keeley Hawes
The streaming service will premiere the thrilling series on October 24.

[09/18/18 - 07:01 AM]
Video: Expand. Your. Mind. "Maniac" Premieres Friday on Netflix.
Watch the "ad" for the revolutionary procedure from the upcoming limited series.

[09/17/18 - 08:03 PM]
Complete Listing of 70th Emmy(R) Awards Winners
HBO's "Game of Thrones" and Amazon's "The Marvelous Mrs. Maisel" are named Outstanding Drama and Comedy Series, respectively.

[09/17/18 - 12:44 PM]
"Saturday Night Live" Premieres on Sept. 29 with Adam Driver and Kanye West
Returning for his second time as host, Emmy Award-nominated Driver recently starred in Spike Lee's critically acclaimed summer film, "BlacKkKlansman."

[09/17/18 - 10:04 AM]
Alton Brown Updates Classic Episodes of "Good Eats" with New Scenes, New Recipes and New Culinary Madness in "Good Eats: Reloaded"
The 13-episode series is both a celebration and update of favorite "Good Eats" moments, complete with Alton's signature humor and smart spin on food.

[09/17/18 - 09:59 AM]
The Truth Behind Creatures of Legend Revealed in New Science Channel Series "Mythical Beasts" Premiering Sunday, October 14 at 10PM
Each episode will look at the history, archaeology and truths behind legendary creatures.

[09/17/18 - 09:00 AM]
"Monchhichi" Streams to Boomerang - The Beloved Plush from Sekiguchi Sets U.S. Premiere on the Premium Streaming Service
Monchhichi are a community of brave and equally cute friends whose mission in life is to act as sleep custodians, creating dreams for children around the world.