[02/27/06 - 12:00 AM]
TBS and Sierra Mist Leverage Their Comedic Brands This Spring to Trade Places with the Funniest Faces

[via press release from TBS]

TBS and Sierra Mist Leverage Their Comedic Brands This Spring to Trade Places with the Funniest Faces

TBS.com to Develop First-Ever Co-Branded Promotional Micro site with Sierra Mist

TBS and Sierra Mist are teaming up for a spring campaign that will provide a high profile example of how companies can work together to leverage identifiable brands and reach consumers nationwide. Through radio, on-air, online, point-of-sale and the Trade Places with the Funniest Faces sweepstakes, this promotion will drive home messaging for TBS�s �very funny� primetime lineup and Pepsi-Cola North America�s Sierra Mist, the beverage leader known for its comedic advertising campaign. The promotion will run from Mar. 6 through May 16 across multiple media platforms.

�The importance of brand partnerships in today�s marketplace is more evident than it has ever been before,� said Katherine Johnson, vice president, TBS and TNT Promotions & Marketing. �Using the strength of TBS and sister network TNT�s brands, we are in the fortunate position of being able to create promotions that touch consumers on an emotional level, whether that be through comedy or drama. We are thrilled Sierra Mist and TBS could come together as the perfect brand partners, bringing consumers an experience that leverages both brands� comedic positioning and complimentary consumer touch points.�

�Sierra Mist stands for refreshment and nothing is more refreshing than a good laugh,� said Frank Cooper, vice president, flavored carbonated soft drinks, Pepsi-Cola North America. �Our partnership with TBS complements our brand�s commitment to bring laughter to our consumers through comedy.�

Massive media outreach is scheduled to support the promotion and the Trade Places with the Funniest Faces sweepstakes. Beginning in March, the first-ever TBS co-branded micro site, developed in conjunction with Sierra Mist, will launch through TBS.com. Viewers logging on to the site can laugh and enter for a chance to win while answering trivia, playing games or downloading clips that feature the TBS primetime characters. The Trade Places with the Funniest Faces* sweepstakes will offer viewers the opportunity to win one of three amazing grand prize trips, New York Seinfeld-Style, a Honeymoon in Vegas like Ross & Rachel, or an Everybody Loves Raymond Sports Vacation. Secondary prizing will also be awarded. This sweepstakes will receive nationwide promotion through radio and TBS on-air spots, as well as through Pepsi�s Xtras email blast, all driving consumers to the site during this period. Sierra Mist will also receive exposure in �Know the Show� on TBS.com, a popular broadband trivia game themed around the TBS�s prime time comedies.

During the promotional period, consumers purchasing Pepsi, Sierra Mist and Sierra Mist Free in select stores nationwide, will find themselves surrounded by appealing point-of-sale creative, promoting TBS prime time comedies and featuring TBS prime time comedic characters. Standees and aisle ends will promote the sweepstakes at TBS.com, along with the Sierra Mist in-store promotion, which gives consumers who purchase any two Pepsi 12-packs or single Pepsi 24-pack a free 2-liter of Sierra Mist or Sierra Mist Free.

To further enhance their brand building collaboration, Sierra Mist is serving as the sponsor for Very Funny Monday on TBS during the month of April in addition to a larger ad buy on the network.

The Trade Places with the Funniest Faces promotion was created as a follow-up to the successful collaboration this past November surrounding TBS�s Earth to America special. Sierra Mist joined forces with TBS for the Laugh Your Way to Vegas Sweepstakes. In addition, TBS created customized Earth to America! Mist-takes spots featuring the talent from the hilarious Sierra Mist marketing campaign, including Michael Ian Black (Reno 911!) and Debra Wilson (MADtv). These on-air cut-ins aired on TBS and drove tune-in for the �very funny� event. TBS also created a custom Mist-takes vignette that ran within the Earth to America!

Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original series and specials; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

*No purchase necessary to enter or win. Subject to the official rules which can be found at TBS.com

  [february 2006]  


[10/08/15 - 11:05 AM]
"David Tutera's CELEBrations" Season Three Premieres Friday, October 30 at 10PM ET/PT on WE tv
Vanessa Williams, Vivica A. Fox, Kim Coles, Ian Ziering, Cynthia Bailey, Big Ang Raiola and Reza Farahan are among those featured in the new season.

[10/08/15 - 11:00 AM]
"Tyrant" Returning For Third Season on FX
The 10-episode third season will air in 2016.

[10/08/15 - 11:00 AM]
AMC Renews "Halt and Catch Fire" for Third Season
Co-creators and writers Christopher Cantwell and Christopher C. Rogers have been upped to showrunners for the 10-episode third season, which will return to AMC next summer.

[10/08/15 - 10:37 AM]
Jimmy Fallon Generates His Biggest Margin to Date vs. Colbert, Taking the Week of Sept. 28-Oct. 2 in 18-49 by a 41% Advantage
NBC spins the late-night numbers for the week of September 28-October 2.

[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."