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[03/02/06 - 12:00 AM]
CBS Television Stations Digital Media Group Partners with Blinkx to Broaden User Access to Its Video Content

[via press release from CBS]

CBS TELEVISION STATIONS DIGITAL MEDIA GROUP PARTNERS WITH blinkx TO BROADEN USER ACCESS TO ITS VIDEO CONTENT

Thousands of Hours of Local Video Content Now Fully Searchable As Part of CBS's "Always On" Digital Media Initiative

The CBS Television Stations Digital Media Group has partnered with blinkx, one of the leading search engines for multi-media content, to make thousands of hours of localized content fully searchable online at www.blinkx.tv. Users of blinkx.tv will now be able to find local news, weather, entertainment and traffic updates, as well as catch up on neighborhood current affairs, by searching locally-produced video content that is available on the CBS Television Stations' websites.

The CBS Television Stations will add several thousand hours of local news video to blinkx's growing list of content partners. Search queries will link users directly into relevant video segments located on the station's website.

"This partnership with blinkx is important for us in that it broadens the opportunities for users to have exposure to our unique local video content through the growing area of video search," said Jonathan Leess, President and General Manager, CBS Television Stations Digital Media Group. "The award-winning news departments at our local TV stations are the best in the business, and creating broader access to their reports is a critical component of our strategic digital media plans."

"This partnership will make local video content more accessible than ever before, which is why this relationship with CBS Television Stations is such an exciting development," said Suranga Chandratillake, CTO and founder, blinkx. "The video content of the group's 39 local stations will bring more personalized and locally relevant search results to our users throughout the country, and we're delighted to be working with them to make this happen."

CBS Television Station's "Always On" digital media initiative is a nationwide, ambitious project focused on expanding the CBS owned television stations local, relevant text, graphical and video content to the at-work, at-home, on-demand and ´┐Żon the move' consumer, 24 hours a day.

The group has re-launched new websites for the majority of its CBS stations, including Austin, (keyetv.com), Pittsburgh (kdka.com), Dallas (cbs11tv.com), Salt Lake City (kutv.com), Los Angeles (cbs2.com), Minneapolis (wcco.com), Denver (cbs4denver.com), San Francisco (cbs5.com), Chicago (cbs2chicago.com), Baltimore (wjz.com), New York (wcbstv.com), Philadelphia (kyw.com), Boston (cbs4boston.com), Sacramento (cbs13.com), Green Bay (wfrv.com), and most recently, Miami (cbs4.com).

About CBS Television Stations

The CBS Television Stations division is one of the largest network-owned station groups consisting of 21 CBS, 15 UPN, one WB and two stations not affiliated with major networks. It is part of the CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV - unifying content with a one stop search tool. Available to users on the Web at www.blinkx.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.





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