[03/03/06 - 12:00 AM]
Coty & Disney-ABC Television Group to Tempt "Desperate Housewives" Fans with a Forbidden Fragrance

[via press release from ABC]


Sexy New Scent, Based on the ABC Hit Series from Touchstone Television, to Launch This Fall

Coty Inc., the world�s leading fragrance company, and Disney-ABC Television Group�s Touchstone Television announce their partnership to develop a new fragrance inspired by ABC�s hit television show, �Desperate Housewives.�

The companies aspire to create a scent that is as complex, beautiful and sexy as the women of Wisteria Lane. Fans can indulge this fall season when the tantalizing scent will debut in select department stores nationwide.

Said Bernd Beetz, Coty Inc. CEO and architect of the company�s growing celebrity fragrance portfolio: �We are thrilled to work with the entire �Desperate Housewives� team at ABC and Touchstone on this provocative new fragrance. The �Desperate Housewives� zeitgeist continues to gain momentum.� He added, �Only Coty and our passionate team of experts could capture the essence and attitude of the most distinctive, daring show on television today.�

�We�ve seen a tremendous response to �Desperate Housewives� products made available to date, so extending the franchise into the world of fragrance makes perfect sense,� said Bruce Gersh, senior vice president, Business Development, ABC Entertainment and Touchstone Television. �Given Coty�s outstanding track record in the fragrance market, the �Desperate Housewives� scent is guaranteed to be a hit with women everywhere, connecting them in a very personal way to this popular series.�

This marks the first time that Coty has teamed up with a major studio to develop a fragrance inspired by a hit primetime television show, which is reaching over 24 million viewers per week.

�Desperate Housewives� stars Teri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, Marcia Cross as Bree Van De Kamp, Eva Longoria as Gabrielle Solis, Nicollette Sheridan as Edie Britt, Alfre Woodard as Betty Applewhite, Brenda Strong as Mary Alice Young, James Denton as Mike Delfino, Doug Savant as Tom Scavo, Ricardo Antonio Chavira as Carlos Solis, Mark Moses as Paul Young, Richard Burgi as Karl Mayer, Cody Kasch as Zach Young, Andrea Bowen as Julie Mayer, Shawn Pyfrom as Andrew Van De Kamp, Joy Lauren as Danielle Van De Kamp and Mehcad Brooks as Matthew Applewhite and Nashawn Kearse as Caleb Applewhite.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of the series, which is from Touchstone Television.

About Coty Inc.
Coty Inc. is the largest fragrance company in the world and one of the leaders in global beauty, with annual net sales approaching USD $3 billion. Coty Inc. operates in over 25 countries and sells its products in broad and select distribution channels in over 80 markets spanning the Americas, Europe and Asia.

Coty Inc., comprised of the Coty Beauty and Coty Prestige divisions, has a diverse portfolio of over 35 distinctive celebrity, designer and lifestyle brands. Top sellers include Calvin Klein, adidas, Rimmel, Davidoff, Lancaster, Jennifer Lopez, Jil Sander, Joop! and Kenneth Cole. Additional distinguished brands include Aspen, Astor, Baby Phat, Calgon, Celine Dion, Cerruti, Chopard, Chupa Chups, David & Victoria Beckham, Esprit, Exclamation, Isabella Rossellini, Jette Joop, Jovan, Marc Jacobs, mary-kateandashley, Miss Sixty, Miss Sporty, Nautica, Nikos, Pierre Cardin, Sarah Jessica Parker, Shania Twain, Stetson, the healing garden, Vanilla Fields, Vera Wang and Vivienne Westwood.

About Touchstone Television
Touchstone Television has established itself as one of Hollywood�s leading production companies, supplying critically acclaimed, quality entertainment to the broadcast and cable television industry. For the 2005-06 TV season, Touchstone Television has a slate of 16 new and returning scripted series on broadcast television.

  [march 2006]  


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