or


[03/08/06 - 12:00 AM]
Nothing Covert About "The Unit" Premiere

[via press release from CBS]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.2 Million Viewers Makes it the Most Watched Time Period Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1999

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives that protect their identity, delivered 18.19 million viewers making it the most watched time period premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to preliminary Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.4/17 and 18.19m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in households and viewers with a regularly scheduled program since 5/18/99 (CBS TUESDAY MOVIE: "Joan of Arc") and best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT built on its NCIS lead by +4% in households, +5% in viewers, +34% in adults 18-49 and +25% in adults 25-54. THE UNIT grew in its second half-hour by +3% in households (11.6/18 from 11.3/17), +4% in viewers (18.53m from 17.84m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +7% in adults 25-54 (7.2/16 from 6.7/15).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (11.0/17), viewers (17.28m), adults 25-54 (5.6/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.37m) won its time period in adults 18-49 (3.7/10) and tied for first in adults 25-54 (4.6/11).

For the night, CBS was a strong second in households (9.5/15), viewers (14.94m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11).

Final Tuesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

NOTHING COVERT ABOUT "THE UNIT" PREMIERE

"The Unit's" 18.5 Million Viewers Makes it the Most Watched Premiere of Any New Scripted Show on Any Network This Season and the Second Highest Rated Drama Premiere in Adults 18-49

"The Unit" Delivers CBS's Best Performance in the Time Period Since May 1997

"The Unit" Builds On Its Huge "NCIS" Lead-In By Double Digit Percentages in Adults 18-49 and Adults 25-54

CBS To Present an Encore Presentation of "The Unit" Premiere on Saturday, March 11, 8:00-9:00 PM, ET/PT

"The Amazing Race 9" Wins Its New Time Period in Adults 18-49 and Adults 25-54

CBS's premiere of THE UNIT, the new drama about a covert military team and the wives who protect their identity, delivered 18.50 million viewers making it the most watched premiere of any new scripted show on any network this season and the second highest rated drama premiere in adults 18-49 and adults 25-54, according to Live Plus Same Day National Nielsen ratings for Tuesday, March 7.

At 9:00PM, THE UNIT premiered with an 11.6/17 and 18.50m viewers, 5.1/12 in adults 18-49 and 7.0/15 in adults 25-54. This is CBS's best delivery in the time period in viewers with a regularly scheduled program since 5/13/97 (CBS TUESDAY MOVIE: "The Last Don") and the best adults 18-49 and adults 25-54 delivery since 5/10/05 ("The Amazing Race 7" finale).

THE UNIT premiered with the highest household rating for a new series on any network this season, the best viewer delivery for a scripted program on any network and is the #2 new drama on any network in both adults 18-49 and adults 25-54.

THE UNIT built on its NCIS lead by +6% in households, +8% in viewers, +34% in adults 18-49 and +27% in adults 25-54. THE UNIT grew in its second half-hour by +4% in both households (11.8/18 from 11.4/17) and viewers (18.86m from 18.15m), +10% in adults 18-49 (5.3/13 from 4.8/12) and +6% in adults 25-54 (7.2/16 from 6.8/15).

CBS will present an encore broadcast of THE UNIT premiere on Saturday, March 11 (8:00-9:00 PM, ET/PT).

At 8:00 PM, NCIS was a strong second (to "American Idol") in households (10.9/17), viewers (17.21m), adults 25-54 (5.5/13) and adults 18-49 (3.8/10). This is NCIS's best delivery in households and viewers since 1/17/06 and best adults 18-49 and adults 25-54 delivery since 1/24/06.

THE AMAZING RACE 9 (6.1/10, 9.46m) won its time period in adults 18-49 (3.8/10) and adults 25-54 (4.7/12).

For the night, CBS was a strong second in households (9.5/15), viewers (15.06m), adults 25-54 (5.7/13) and adults 18-49 (4.2/11). This is CBS's best Tuesday delivery this season with regularly-scheduled programming in both viewers and adults 25-54, the best delivery in adult 18-49 since 12/13/05, the night of THE AMAZING RACE 8 finale.





  [march 2006]  
S
M
T
W
T
F
S
   


· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (FOX)
· NCIS (CBS)
· UNIT, THE (CBS)











[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.