or


[03/13/06 - 12:00 AM]
Comedy Central Rolls Out the Network's First Multi-Platform Launch for "Mind of Mencia" Second Season Premiere

[via press release from Comedy Central]

Comedy Central Rolls Out The Network's First Multi-Platform Launch For "Mind Of Mencia" Second Season Premiere

Platforms Includes Broadband, Mobile, Video-On-Demand, Pay-Per-View, iTunes, DVD, On-Air And Live Tours

"Mind Of Mencia" Season Two Premieres On Wednesday, March 22 At 10:30 PM

NEW YORK, March 13, 2006 -- COMEDY CENTRAL has unveiled its first fully-integrated multi-platform marketing and programming initiative for the Wednesday, March 22, launch of the second of season of the network's hit series "Mind of Mencia."

"We are completely in tune with the changing way our audience is consuming entertainment," said Richard Loomis, senior vice president, marketing and brand strategy, COMEDY CENTRAL. "The season two premiere of 'Mind of Mencia' is a great example of how COMEDY CENTRAL is coordinating content and promotion across all of our media platforms and businesses to connect with our audience everywhere they go."

The "Mind of Mencia" multi-platform roll out includes on-air programming, a 50-city stand-up concert tour, broadband, mobile, iTunes downloads, Video-On-Demand and Pay-Per-View programming and DVD releases. Each of these distribution platforms will feature unique components for reaching the COMEDY CENTRAL audience.

Digital efforts for "Mind of Mencia" include content on mobile, iTunes and broadband. The mobile content launches Wednesday, March 15 with Mencia ring tones, ring backs, wallpaper and video clips available on multi-carriers. COMEDY CENTRAL will also launch an online marketing campaign, driving users to the Mencia section at the comedycentral.com Mobile Storefront.

The network recently added Mencia's "COMEDY CENTRAL Presents" special to its current iTunes "COMEDY CENTRAL Stand-Up" line-up and it has been among the top downloaded TV Shows along with the network's other content. This week, COMEDY CENTRAL added the "Mind of Mencia" season one episodes to their iTunes catalog and all of season two episodes will be available for download on iTunes the Monday following the network's Wednesday night airing.

COMEDY CENTRAL's broadband channel "MotherLoad" is once again the premiere location for viewing exclusive video content from both seasons of "Mind of Mencia." Viewers will get never-before-seen clips, the �Mencia Minute,� plus a weekly Q & A video clip in which he answers questions from audience members and from the Web site, behind-the-scenes video as well as the season one DVD extra footage. comedycentral.com users will also be able to play a Mencia game and download IM icons and wallpapers. The �Mind of Mencia� sitelet will also contain a photo gallery and episodic information.

COMEDY CENTRAL's Live Tours are a growing business for the network. It is another example of taking the COMEDY CENTRAL brand beyond the boundaries of television to reach its core audience. For the "Mind of Mencia Tour," the network is taking a two-phase approach for the comedian and his show. Phase one, Mencia is on a tour going primarily to colleges and casinos and running through March 31. Phase two of the "Mind of Mencia Tour" will include a 50-city tour, sponsored by Sierra Mist that will launch in the third quarter.

Another component of the Mencia multi-platform launch is airing "Video-On-Demand" and "Pay-Per-View" programming through the network's cable partners. Featured content includes "Mind of Mencia" sneak peeks, quickies and behind-the-scenes video footage that will be available on the MSO's "On Demand" platforms. In addition, COMEDY CENTRAL is working on a deal to premiere the uncensored "Carlos Mencia: No Strings Attached" one-hour special on "Pay-Per-View."

To coincide with the season two premiere of "Mind of Mencia" on March 22, COMEDY CENTRAL Home Entertainment will release "Mind of Mencia Uncensored Season 1" on DVD on March 21. Extras on the DVD include bonus material such as deleted scenes, outtakes and never-before-seen backstage "diary" footage.

"Mind of Mencia� is based on Mencia�s unique point of view of the world including such topics as ethnic stereotypes, race relations, immigration, war, patriotism, capitalism and family and is presented with brutal honesty and unrelenting provocation. The show includes Mencia�s comments on pop culture and current events, man-on-the-street interviews, commercial parodies, as well as interaction with the studio audience.





  [march 2006]  
S
M
T
W
T
F
S
   


· MIND OF MENCIA (COMEDY CENTRAL)





[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.

[03/23/17 - 07:32 PM]
"This Just In" Celebrates First Daytime Emmy Nomination
Since "This Just In's" 22 episode critically acclaimed first season on PopTV continues to be an overwhelming success, a second season is already planned.

[03/23/17 - 02:46 PM]
CBS Announces Mario Lopez as Host of "Candy Crush" Premiering Sunday, July 9 on CBS
In the new CBS series, the game that has become a worldwide phenomenon comes to life as teams of two people use their wits and physical agility to compete on enormous, interactive game boards featuring next generation technology.