[03/13/06 - 12:00 AM]
Comedy Central Rolls Out the Network's First Multi-Platform Launch for "Mind of Mencia" Second Season Premiere

[via press release from Comedy Central]

Comedy Central Rolls Out The Network's First Multi-Platform Launch For "Mind Of Mencia" Second Season Premiere

Platforms Includes Broadband, Mobile, Video-On-Demand, Pay-Per-View, iTunes, DVD, On-Air And Live Tours

"Mind Of Mencia" Season Two Premieres On Wednesday, March 22 At 10:30 PM

NEW YORK, March 13, 2006 -- COMEDY CENTRAL has unveiled its first fully-integrated multi-platform marketing and programming initiative for the Wednesday, March 22, launch of the second of season of the network's hit series "Mind of Mencia."

"We are completely in tune with the changing way our audience is consuming entertainment," said Richard Loomis, senior vice president, marketing and brand strategy, COMEDY CENTRAL. "The season two premiere of 'Mind of Mencia' is a great example of how COMEDY CENTRAL is coordinating content and promotion across all of our media platforms and businesses to connect with our audience everywhere they go."

The "Mind of Mencia" multi-platform roll out includes on-air programming, a 50-city stand-up concert tour, broadband, mobile, iTunes downloads, Video-On-Demand and Pay-Per-View programming and DVD releases. Each of these distribution platforms will feature unique components for reaching the COMEDY CENTRAL audience.

Digital efforts for "Mind of Mencia" include content on mobile, iTunes and broadband. The mobile content launches Wednesday, March 15 with Mencia ring tones, ring backs, wallpaper and video clips available on multi-carriers. COMEDY CENTRAL will also launch an online marketing campaign, driving users to the Mencia section at the comedycentral.com Mobile Storefront.

The network recently added Mencia's "COMEDY CENTRAL Presents" special to its current iTunes "COMEDY CENTRAL Stand-Up" line-up and it has been among the top downloaded TV Shows along with the network's other content. This week, COMEDY CENTRAL added the "Mind of Mencia" season one episodes to their iTunes catalog and all of season two episodes will be available for download on iTunes the Monday following the network's Wednesday night airing.

COMEDY CENTRAL's broadband channel "MotherLoad" is once again the premiere location for viewing exclusive video content from both seasons of "Mind of Mencia." Viewers will get never-before-seen clips, the �Mencia Minute,� plus a weekly Q & A video clip in which he answers questions from audience members and from the Web site, behind-the-scenes video as well as the season one DVD extra footage. comedycentral.com users will also be able to play a Mencia game and download IM icons and wallpapers. The �Mind of Mencia� sitelet will also contain a photo gallery and episodic information.

COMEDY CENTRAL's Live Tours are a growing business for the network. It is another example of taking the COMEDY CENTRAL brand beyond the boundaries of television to reach its core audience. For the "Mind of Mencia Tour," the network is taking a two-phase approach for the comedian and his show. Phase one, Mencia is on a tour going primarily to colleges and casinos and running through March 31. Phase two of the "Mind of Mencia Tour" will include a 50-city tour, sponsored by Sierra Mist that will launch in the third quarter.

Another component of the Mencia multi-platform launch is airing "Video-On-Demand" and "Pay-Per-View" programming through the network's cable partners. Featured content includes "Mind of Mencia" sneak peeks, quickies and behind-the-scenes video footage that will be available on the MSO's "On Demand" platforms. In addition, COMEDY CENTRAL is working on a deal to premiere the uncensored "Carlos Mencia: No Strings Attached" one-hour special on "Pay-Per-View."

To coincide with the season two premiere of "Mind of Mencia" on March 22, COMEDY CENTRAL Home Entertainment will release "Mind of Mencia Uncensored Season 1" on DVD on March 21. Extras on the DVD include bonus material such as deleted scenes, outtakes and never-before-seen backstage "diary" footage.

"Mind of Mencia� is based on Mencia�s unique point of view of the world including such topics as ethnic stereotypes, race relations, immigration, war, patriotism, capitalism and family and is presented with brutal honesty and unrelenting provocation. The show includes Mencia�s comments on pop culture and current events, man-on-the-street interviews, commercial parodies, as well as interaction with the studio audience.

  [march 2006]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.