or


[03/13/06 - 12:00 AM]
Comedy Central Rolls Out the Network's First Multi-Platform Launch for "Mind of Mencia" Second Season Premiere

[via press release from Comedy Central]

Comedy Central Rolls Out The Network's First Multi-Platform Launch For "Mind Of Mencia" Second Season Premiere

Platforms Includes Broadband, Mobile, Video-On-Demand, Pay-Per-View, iTunes, DVD, On-Air And Live Tours

"Mind Of Mencia" Season Two Premieres On Wednesday, March 22 At 10:30 PM

NEW YORK, March 13, 2006 -- COMEDY CENTRAL has unveiled its first fully-integrated multi-platform marketing and programming initiative for the Wednesday, March 22, launch of the second of season of the network's hit series "Mind of Mencia."

"We are completely in tune with the changing way our audience is consuming entertainment," said Richard Loomis, senior vice president, marketing and brand strategy, COMEDY CENTRAL. "The season two premiere of 'Mind of Mencia' is a great example of how COMEDY CENTRAL is coordinating content and promotion across all of our media platforms and businesses to connect with our audience everywhere they go."

The "Mind of Mencia" multi-platform roll out includes on-air programming, a 50-city stand-up concert tour, broadband, mobile, iTunes downloads, Video-On-Demand and Pay-Per-View programming and DVD releases. Each of these distribution platforms will feature unique components for reaching the COMEDY CENTRAL audience.

Digital efforts for "Mind of Mencia" include content on mobile, iTunes and broadband. The mobile content launches Wednesday, March 15 with Mencia ring tones, ring backs, wallpaper and video clips available on multi-carriers. COMEDY CENTRAL will also launch an online marketing campaign, driving users to the Mencia section at the comedycentral.com Mobile Storefront.

The network recently added Mencia's "COMEDY CENTRAL Presents" special to its current iTunes "COMEDY CENTRAL Stand-Up" line-up and it has been among the top downloaded TV Shows along with the network's other content. This week, COMEDY CENTRAL added the "Mind of Mencia" season one episodes to their iTunes catalog and all of season two episodes will be available for download on iTunes the Monday following the network's Wednesday night airing.

COMEDY CENTRAL's broadband channel "MotherLoad" is once again the premiere location for viewing exclusive video content from both seasons of "Mind of Mencia." Viewers will get never-before-seen clips, the �Mencia Minute,� plus a weekly Q & A video clip in which he answers questions from audience members and from the Web site, behind-the-scenes video as well as the season one DVD extra footage. comedycentral.com users will also be able to play a Mencia game and download IM icons and wallpapers. The �Mind of Mencia� sitelet will also contain a photo gallery and episodic information.

COMEDY CENTRAL's Live Tours are a growing business for the network. It is another example of taking the COMEDY CENTRAL brand beyond the boundaries of television to reach its core audience. For the "Mind of Mencia Tour," the network is taking a two-phase approach for the comedian and his show. Phase one, Mencia is on a tour going primarily to colleges and casinos and running through March 31. Phase two of the "Mind of Mencia Tour" will include a 50-city tour, sponsored by Sierra Mist that will launch in the third quarter.

Another component of the Mencia multi-platform launch is airing "Video-On-Demand" and "Pay-Per-View" programming through the network's cable partners. Featured content includes "Mind of Mencia" sneak peeks, quickies and behind-the-scenes video footage that will be available on the MSO's "On Demand" platforms. In addition, COMEDY CENTRAL is working on a deal to premiere the uncensored "Carlos Mencia: No Strings Attached" one-hour special on "Pay-Per-View."

To coincide with the season two premiere of "Mind of Mencia" on March 22, COMEDY CENTRAL Home Entertainment will release "Mind of Mencia Uncensored Season 1" on DVD on March 21. Extras on the DVD include bonus material such as deleted scenes, outtakes and never-before-seen backstage "diary" footage.

"Mind of Mencia� is based on Mencia�s unique point of view of the world including such topics as ethnic stereotypes, race relations, immigration, war, patriotism, capitalism and family and is presented with brutal honesty and unrelenting provocation. The show includes Mencia�s comments on pop culture and current events, man-on-the-street interviews, commercial parodies, as well as interaction with the studio audience.





  [march 2006]  
S
M
T
W
T
F
S
   


· MIND OF MENCIA (COMEDY CENTRAL)





[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/21/17 - 02:20 PM]
Bounce Sets Fall Premieres for Mon. Oct. 2
"Family Time" and "Grown Folks," originally slated for Tuesday nights, will now air on Mondays.

[09/21/17 - 02:16 PM]
"Saturday Night Live" Rolls Out Season 43 with Star-Studded 3-Week Lineup on Sept. 30, Oct. 7 & 14
Gal Gadot and Kumail Nanjiani are on tap alongside the previously announced Ryan Gosling.